Type of Article: MacTech Blog

Study: traditional approaches to customer experience need to evolve

Organizations need to rethink traditional approaches to customer experience management according to a new study sponsored by Axway (www.axway.com), “a catalyst for transformation,” in partnership with IDC, a provider of global IT research and advice.

The study found that despite customer experience being the top digital initiative for organizations, 69% have yet to implement a single view of the customer.
The study surveyed more than 600 senior executives in IT, digital and customer experience roles at the largest global enterprises across the U.S., Europe and Asia.

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