Type of Article: MacTech Blog

The looming battle for the TV OS

Andrew Eisner, Retrevo.com’s director of Community and Content, predicts the next platform for apps will be connected TVs. Retrevo sees a living room where TV viewers click on a weather app or sports app instead of watching the local news.

A home where families play a board game together on the TV using the Monopoly app, or stay in touch with their friends with a FaceBook app, all from the comfort of the living room couch. Following are some of Eisner’s thoughts on the looming battler for the TV OS.

Microsoft unlikely to win this battle

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