Millennials are the most experimental consumers
The older we get, the less likely we are to want to experiment with novel flavors and fragrances, according to research and consulting firm GlobalData (www.globaldata.com).
The research group’s latest report shows that younger consumers are the most experimental demographic, with GlobalData’s survey data showing that nearly four out five millennials globally say they enjoy experimenting with foreign products. This trend declines with age, with just 57% of those in the older “silent generation” (those born between 1925 and 1945) agreeing.
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