Strategy Analytics: iPhone owners most likely to repeat purchase
iPhone owners are not only most satisfied with their phones, they are most likely to buy their next phone from Apple, as well, according to a recent study from Strategy Analytics (http://www.strategyanalytics.com), which found a strong correlation between satisfaction and repeat purchase intentions.
The research group’s report, “iPhone Owners Most Satisfied and Likely to Repeat Purchase,” analyzes satisfaction across 12 features, as well as repeat purchase intentions for leading mobile phone manufacturers. Key findings include:
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