Type of Article: MacNews Web Site

Apple wants their idevices to enhance your shopping center experience

An Apple patent (number 20100198626) involving systems and methods for accessing shopping center services using a portable electronic device has appeared at the US Patent & Trademark Office. It’s directed to systems and methods for enhancing a user’s experience at a shopping center. In particular, it’s directed to providing a “heat map” to indicate popular areas of or products in a mall.

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Apple patent involves software fingerprinting

An Apple patent (number 20100199266) involving software fingerprinting has appeared at the US Patent & Trademark Office. It relates generally to analyzing software performance, and more particularly, to a system, method, and program for graphically presenting code execution data in order to quickly identify of areas of code which may represent opportunities for optimization.

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