Type of Article: MacNews Web Site

iAd cutting into search giants’ mobile ad shares

Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd, reports “Bloomberg Businessweek” (http://www.businessweek.com/technology/content/sep2010/tc20100926_023792.htm).

Apple will end the year with 21% of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21% from 27% last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7% from 10%.

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QuickBooks 2011 for the Mac goes on sale

QuickBooks 2011 for the Mac is now on sale from Intuit (http://www.intuit.com). The latest version of the financial software is available Sept. 28 at a suggested retail price of US$229.95 for a single user license.

QuickBooks 2011 for Mac features new reports and tools to help users track job-related mileage so they can claim the tax write-offs they deserve. Users can also customize reports and forms to reflect their brands and to show the exact data they need to show, says Dan Wernikoff, vice president and general manager of Intuit’s Financial Management Solutions division.

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hsc releases Outlook Message Parser Plug-in

hendrickson software components has released their first REAL Studio plug-in, the Outlook Message Parser Plug-in (http://www.hendricom.com/omppreview.html). It enables REAL Studio (REALbasic) developers to parse Microsoft Outlook Structured Storage (.MSG) files in a cross-platform development environment, including Windows, Macintosh OSX, and Linux.

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‘MUG Event Calendar’: Ihnatko, Marra, others make appearances

This month marks the end of September, but the month — and summer — goes out with a bang in this week’s “The MUG Event Calendar.”

Andy Ihnatko of the “Chicago Sun-Times” and “MacNotables” will be the very special featured speaker at a New Jersey Group, Apple Senior Systems Engineer Dave Marra will present to a Pennsylvania group, and members of The Apple Store Staff will show off some cool products to a Florida group.

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