AI learning to drive real time bid advertising
Juniper Research (www.juniperresearch.com) has found that machine learning algorithms used to enable more efficient ad bids over RTB (real-time bidding) networks will generate some $42 billion in annual ad spend by 2021, up from an estimated $3.5 billion in 2016.
Machine learning — a subset of AI — has arrived at a point where it is both accessible as well as affordable to a wide range of stakeholders. Juniper anticipates that the technology will eventually permeate into nearly all industries in the next five years.
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