Type of Article: MacTech Blog

The global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021, according to Research and Markets (www.researchandmarkets.com).

To calculate the market size, the research group considered the revenue generated from the major stakeholders in the global AR market for advertising. The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry.

The worldwide infrastructure as a service (IaaS) public cloud market grew 31%in 2016 to total $22.1 billion, up from $16.8 billion in 2015, according to Gartner, Inc. (www.gartner.com). Amazon was the No. 1 vendor in the IaaS market in 2016, followed by Microsoft and Alibaba, adds the research group.

A new report from Juniper Research (www.juniperresearch.com) has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

The global smart home hub market is likely to post a CAGR (compound annual growth rate) of more than 5% and 4% in terms of unit shipment and revenue, respectively, during 2016-2022, according to Research and Markets (www.researchandmarkets.com).

One of the reasons for increasing sales of smart home hub in developing as well as developed countries is urbanization, notes the research group. Urbanization has led to the creation of better job opportunities for people, which, in turn, leads to the improvement in their living standards.