Type of Article: MacTech Blog

Companies not communicating BYOD policies to employees

GLOBO (www.globopic.com — which specializes in mobile, telecom and e-business software products and services — has released survey results that found IT departments are not making employees aware of their BYOD [bring your own device] policies.

In the survey, 68% of respondents said they use their personal devices for work, while only 29% said that their company actually has a BYOD policy in place. Furthermore, 42% of respondents don’t know if their company’s BYOD policy allows IT to have full access to their personal devices.

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Clean tech claims confusing consumers?

 Americans are deferring action on energy savings because of confusion about the benefits according to Soluxe Energy Solutions, a Connecticut-based marketing company says.

“Most energy efficiency upgrades produce immediate savings,” says Gil Kernan , vice president of contractor relations. “But homeowners continue to believe it will be years before they realize a return on their investment in home improvements,” he added.

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30.5% of small business advertisers plan to spend more in 2013

Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest “Small Business Marketing Forecast” by Ad-ology Research (MarketingForecast.com).

This annual study, now in its fifth year, also reveals that small business decision makers are investing their revenue back into advertising and marketing. 30.5% of SMBs who spend more than $1,000 on advertising plan to spend more in 2013 than they did in 2012.

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E-book reading on the rise

This could be good news for Apple’s iBookstore: a recent Pew Internet Research Center survey found that the percentage of Americans aged 16 and older who read an e-book grew from 16% in 2011 to 23% in 2012.

Readers of traditional books dropped from 72% to 67%. Overall, those reading books of any kind dropped from 78% to 75%. eBook device owners jumped from 18% to 33%. Awareness that libraries offer digital texts grew from 24 percent to 31 percent.

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