Type of Article: MacTech Blog

Smartphones, tablets taking over the second-hand video experience

Smartphones, tablets taking over the second-hand video experience

Posted by | Apr 26, 2013 | , |

New data from Parks Associates (www.parksassociates.com) shows that smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The research group reports instances of mobile activities while watching TV increases significantly among Millennials, where consumers 18-34 are 70% more likely than other age groups to look up TV listings via a mobile device.

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Perforce Software suggests spring cleaning tips for development teams

Posted by | Apr 25, 2013 | , |

Perforce Software (www.perforce.com) has released five tips for software teams to consider this spring when managing their development environments. The suggestions are guidelines for maintaining well-organized codebases and improving development processes.

“Springtime is when software projects begin to pick up steam, but longer days don’t have to equal longer delivery cycles,” says Randy DeFauw, senior product manager at Perforce. “With a well-maintained and well-managed codebase, companies can have peace of mind while ramping up to launch various projects.”

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Over 40% of pay-TV re-subscribers lured back by discounts and promotions

Posted by | Apr 24, 2013 | , |

Parks Associates (www.parksassociates.com) has released data showing traditional promotions, such as offering free or discounted premium channels, are the most-effective tool for pay-TV providers in luring back lost subscribers. The research group’s consumer research finds 44% of customers who re-subscribed to pay-TV services in the past 18 months said a promotion was a significant reason for their return.

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Need for condensed, visual presentations mark slow demise of PowerPoint

Posted by | Apr 23, 2013 | , |

Organizations across the world are starting to see the need for platforms that help them shorten presentations in dynamic and direct ways. While PowerPoint still has a 95% share of the presentation software market1, forward-thinking companies, like Apple, Amazon and Facebook, have already taken steps to retire their hour-long sales presentations and decks full of tech-speak and industry-speak in favor of new presentation styles, according to Sheffield Marketing Partners.

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Companies remain concerned about employee use of mobile devices while driving

Posted by | Apr 23, 2013 | , |

Employers continue to be concerned about the risk and liability posed by employee use of mobile devices while driving on the job. Seven in 10 companies have adopted written policies designed to curb employee distracted driving, but only 32% are confident that current enforcement methods are effective at achieving compliance.

These are among the new findings from Aegis Mobility’s third-annual survey of 547 fleet safety and risk management professionals. Key findings include:

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