Type of Article: MacTech Blog

Customers are in the midst of a total mobile mind shift. They’re not interested in brand messaging or logos; they want utility — and they want it now.

New Forrester data (www.forrester.com) shows that 22% of US online adults are far along in this shift, connecting everywhere, frequently, on multiple devices. For marketers, meeting the needs of this demanding customer base in a mobile setting is a marketing imperative.

The worldwide personal and entry-level storage (PELS) market grew 73.4% year over year with 20.2 million units shipped in the first quarter of 2013 (1Q13), according to the IDC research group (www.idc.com).

Shipment value experienced growth of 54.1% year over year to $1.8 billion. This is the second consecutive quarter of year-over-year growth in worldwide shipment value.

ABI Research’s (www.abiresearch.com) latest mobile Internet pricing tracker reinforces the notion that there are essentially five mobile Internet pricing models in operation: the Tiered Usage Pricing Plan; the All You Can Eat Data Plan; the Unlimited Plan with Speed Restriction; the Data Surfing Time Plan; and the Multi-device Shared Plan.

A new report from Juniper Research (www.juniperresearch.com) has found that by 2017, two billion mobile and tablet users will watch TV and video on their devices. This is attributed to the growing popularity of short and easily shared video clips, and the increased global uptake of connected devices with faster processors and better displays.

The global tablet applications processor market showed an impressive 83% year-on-year growth in 2012 to reach US$2.7 billion, according to Strategy Analytics (www.strategyanalytics.com).

The research group notes that Apple continued its dominance in the tablet applications processor market with 48% revenue share in 2012. NVIDIA, Texas Instruments, Samsung and Qualcomm made up the rest of the top-five vendors. Strategy Analytics identified that a handful of Chinese tablet chip vendors captured 20 % volume share between them.