Type of Article: MacTech Blog

Mobile email has become a “make or break” communication channel for marketers, according to the latest survey from Constant Contact (www.constantcontact.com) and research firm Chadwick Martin Bailey. The survey of 1,497 consumers found that 80% of smartphone owners say it’s “extremely important” to be able to read emails on their mobile devices.

The study also exposed what could be unfortunate results for marketers who have not yet taken mobile email display into consideration: 75% said they are “highly likely” to delete an email if they can’t read it on their smartphone.

The latest figures provided by MobileCasinos.co show that the mobile gaming market is set to grow at a rate of 19% per year up until 2016. The huge growth of the mobile gambling market in 2012 and 2013 is expected to continue over the new few years, with more companies such as W3i investing in native iOS and Android operating systems.

Low cost smartphones, defined as smartphones with a wholesale ASP below $200, are increasingly appearing in OEM [original equipment manufacturer] and operator portfolios in both emerging and developed markets, according to ABI Research (www.abiresearch.com).

New findings from Juniper Research (www.juniperresearch.com) shows a high growth surge expected in the emerging smart wireless accessory sector.



The new report found that shipments of app-enabled smart wireless accessories will approach 170 million by the end of 2018, compared to over 18 million this year. At that time the market will be dominated by consumer electronics and fitness accessories, although in the longer run healthcare smart wireless accessories are expected to gain most traction, according to the research group.

Airlines are missing a major opportunity to drive more ancillary revenue from business travelers, according to a recent survey of 902 business travelers by FlightView, the day-of-travel information company.

According to FlightView’s survey, more than half of all business travelers would consider purchasing in-flight amenities and services if offers were pushed to their mobile devices before they boarded the plane. Specifically, business travelers would consider mobile, day-of-travel purchases of:

In-flight WiFi 65.3%

Seat with extra legroom 55.4%