Almost three-fourths of app users don’t want/understand mobile shopping tech
Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court, Parks Associates (www.parksassociates.com) says that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers.
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