Type of Article: MacTech Blog

Almost three-fourths of app users don’t want/understand mobile shopping tech

Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court, Parks Associates (www.parksassociates.com) says that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers.

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Operators should deploy carrier grade Wi-Fi

As worldwide Mobile Broadband Traffic heads toward 200 Exabytes per year, operators deploy 4G LTE, LTE-A, plead for spectrum, and try to manage usage through policy and pricing. The physics of mobile broadband radio do not follow Moore’s Law of digital scaling, so leading-edge operators are ready to address the physical realities of small cells. Nevertheless, the question remains; why not deploy carrier grade Wi-Fi with the small cells?

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Identify theft, virus fears driving new demands for tech support services

New research from Parks Associates (www.parksassociates.com) shows that over 50% of U.S. smartphone and tablet owners are interested in tech support services that provide protection against loss, theft, or virus/infection, despite less than 10% experiencing such problems.

The research also notes that over one-fourth of U.S. broadband households are likely to purchase Internet-capable home monitoring products.

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