Digital marketing budgets will rise by 10% in 2014, following a double-digit percentage increase in 2013, according to a survey of marketing executives by Gartner, Inc. The survey found that, on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities, with digital marketing spending averaging 3.1 percent of revenue.
Read MoreDigital interactions influence 36 cents of every dollar spent in the retail store, or approximately US$1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.
Read MoreAccording to a new market report published by Transparency Market Research (http://www.transparencymarketresearch.com), the global femtocells market was US$420 million in 2012 and is expected to reach $4,706 million in 2019; growing at a CAGR [compound annual growth rate] of 37.1% from 2013 to 2019.
Read MoreAccording to a new research report from the analyst firm Berg Insight (www.berginsight.com), the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 1.2 billion in 2013 at a compound annual growth rate (CAGR) of 54% to € 10.7 billion in 2018.
This will then correspond to 38.6% of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7% of digital advertising, or 2% of the total global ad spend for all media, according to the research group.
By Rick Sutcliffe
… but, what are those somethings?
Rumours continue to swirl about Apple and its certain/probable/possible/mythical/impossible product introductions for 2014 (some may be all five at once). Given Apple’s recent history, and that we’ve made it this far into the year without any major introductions, the Spy is convinced (