Type of Article: MacTech Blog

SDL has released the final report of the “Five Truths for Future Marketers” series titled “Channels are Irrelevant,” that features results from SDL’s global survey of more than 1,800 millennials (ages 18-36). The data reveals that today’s consumers no longer care about where they are or what device they are on when interacting with a brand, as 58% of millennials polled said they expect to engage with a company whenever they choose and via whichever channel they elect.

Shipments of second-generation LTE basebands, commonly called Cat4, enabling mobile users to enjoy up to 150 Mbps bandwidth, barely exceeded 42 million in 2013, according to ABI Research (www.abiresearch.com).

However, key chipset suppliers are stretching their muscles for next-generation basebands that will enable speeds of up to 300 Mbps, namely Cat6 chips. New findings from the research group indicate that cumulative shipments of Cat6 chips targeting smartphones are expected to exceed 700 million by the end of 2019.

As forward-thinking technology company Changing Technologies, Inc. (http://tinyurl.com/mcdmvoe) has examined new ways to commercialize the latest innovations, a recent news report suggests that 3D printing is set to become a game-changer in the multi-billion dollar headphone market.

Research and Markets (www.researchandmarkets.com) says in-vehicle advertising will affect the North American auto infotainment market.

There is an influx of connected vehicles in the United States. The success of mobile advertisements delivered through handheld devices is due, in large part, to social media, and the transition to the next largest audience (automotive) is promising, according to Research and Markets. The research group’s study found:

The nascent enterprise mobility space will see tremendous growth in new cloud based solutions as enterprises seek to mobilize quickly and easily, according to ABI Research (http://www.abiresearch.com).