Type of Article: MacTech Blog

Iliad’s surprise bid for T-Mobile would leave Sprint the least able to compete if wireless prices tumble, according to the “Strategy Analytics Wireless Operator Strategies (WOS)” service report (http://bit.ly/1kqfg6V).

While Strategy Analytics believes the bid will ultimately fail, it represents a wake-up call for all the carriers in the increasingly saturated market. Key findings from the report:

° Iliad’s Free has had a dramatic impact on the French market, driving a 29% decline in service revenue and 19% decline in EBITDA since its launch.

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates (www.parksassociates.com) notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video.

With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.