51% of U.S. pay-TV subscribers interested in unlimited DVR storage
New data from Parks Associates (www.parksassociates.com) finds that 51% of pay-TV subscribers are very interested in having unlimited space to store DVR recordings, which indicates strong consumer demand for cloud-based DVR services.
Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. The research firm estimates the total number of cloud DVR subscribers in the U.S. will exceed 4.6 million by the end of 2015 and total 24 million by 2018.
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