Type of Article: MacTech Blog

Consumer Demand for connected home products slows

Home automation was gaining attention and experiencing robust growth in 2014; however a new report by Argus Insights (www.argusinsights.com) reveals that sector is quickly losing steam.

The research group’s data shows that as of May 2015 consumer demand for connected home devices such as thermostats, lightbulbs, locks, sensors and cameras experienced its first drop below the level of a year ago, a sign that consumer interest is stagnating.

Read More

Wearables in Automotive: A Solution In Search Of a Problem?   

A recent study from the In-vehicle UX group at Strategy Analytics (www.strategyanalytics.com) surveying consumers in the US and Western Europe has confirmed low interest in wearables for automotive use-cases.

While younger males and luxury car owners appeared to be most interested in the US, strong interest was below 20% across all Western European segments. Despite the market for wearables (and in particular smartwatches) poised for strong growth, wearables in automotive remain arguably a solution in search of a problem.

Read More