Improving the overall customer experience is a top business priority for companies and a main driver behind their digital transformation ambitions, according to a new study from Accenture. But the majority of businesses don’t set themselves apart yet from competitors through the digital customer experience they offer.
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By Rick Sutcliffe
Apple’s sales saga continues to flummox many pundits. They forecast earnings estimates too low or too high, and when they miss, they criticize–not themselves, but Apple–as if it were Cupertino’s fault they aren’t more prescient.
Read MoreWorldwide semiconductor capital spending is projected to decline one percent in 2015, to $63.9 billion, according to Gartner, Inc. (www.gartner.com). This is a down from the 2.5 percent growth predicted in Gartner’s previous quarter’s forecast. The forecast for 2016 is unchanged at a 3.3 percent decline over 2015.
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New data from Parks Associates (www.parksassociates.com) reveals home controls and automation are key use cases in the smart watch market, as more than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device for these applications. The research group notes that more than 80 percent of smartphone/tablet users who own at least one smart home device have downloaded mobile apps for these devices.
Read MoreAdobe (www.adobe.com) has been recognized as the leader in “The Forrester Wave™: Digital Experience Platforms, Q4 2015” report by Forrester Research, (www.forresterresearch.com).
Adobe was among the select companies Forrester invited to participate in the independent report, which evaluated the 10 most significant software vendors in digital experience platforms across 40 criteria. Adobe was positioned as the only leader, ranking highest in current offering.
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