Smart home device adoption highest among 25-34 households
New research from Parks Associates (www.parksassociates.com) shows U.S. broadband households with a head of household ages 25-34 have the highest adoption rate for smart home devices at nearly 30 percent.
Among heads of household ages 35-44, adoption is only 21 percent, but they own the highest number of smart home product categories, with an average of two different smart products. Networked security cameras, smart thermostats, and smart door locks are the leading categories of smart home devices.
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