Type of Article: MacTech Blog

New data from Parks Associates (www.parksassociates.com) finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public.

Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement.

Worldwide spending on Internet of Things (IoT) security will reach $348 million in 2016, a 23.7% increase from 2015 spending of $281.5 million, according to Gartner, Inc. (www.gartner.com).

Spending on IoT security is expected to reach $547 million in 2018, adds the research group. Although overall spending will initially be moderate, Gartner predicts that IoT security market spending will increase at a faster rate after 2020, as improved skills, organizational change and more scalable service options improve execution.

The steep downward trajectory in national customer satisfaction continues, as the free fall of the American Customer Satisfaction Index (ACSI) reaches the two-year mark. The aggregate ACSI (theacsi.org) score for the fourth quarter of 2015 is down 0.5 percent to 73.4 on a 100-point scale, its lowest score in a decade after eight consecutive quarters of decline.

Worldwide shipments of virtual reality (VR) hardware will skyrocket in 2016, with total volumes reaching 9.6 million units, according to IDC. Led by key products from Samsung, Sony, HTC, and Oculus, the category should generate hardware revenues of approximately $2.3 billion in 2016, adds the research group.

With consumers becoming increasingly comfortable using smartphones and tablet PCs, touch screens are now increasingly making their way into their vehicles, too. In fact, the automotive touch panel market is expected to expand from 28 million units shipped in 2013 to 86 million in 2021, according to IHS Inc. (www.ihs.com), the leading global source of critical information and insight.