23% of Millennials are OTT-only broadband households
New data from Parks Associates (www.parksassociates.com) finds that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households.
The firm’s analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%. Other key points from the Parks Associates OTT research:
° Nearly 60% of OTT video services in the North American market are subscription-based.
° 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015.
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