Type of Article: MacTech Blog

Most U.S. broadband households not aware of tax rebates for energy efficient products

New data from Parks Associates (www.parksassociates.com) shows only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management.

The research also shows only 15% of U.S. broadband households are very familiar with time-of-use (TOU) programs, but 36% of U.S. broadband households would participate in a program where they receive a payment for not using energy during a specific time of the day.

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Digital ad revenues to double by 2020

A new study from Juniper Research (www.juniperresearch.com) has found that global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, up from an estimated $160 billion in 2016. This will be driven by an average annual growth of 22% in mobile and wearable advertising spend, as brands and retailers continue to invest in mobile consumer engagement.

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More consumers gaming on streaming media devices

New research from Parks Associates (www.parksassociates.com) shows that consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes.

The research firm reveals that among U.S. broadband households with at least one Internet-connected device, 26% use their streaming media player as their primary device to access online video content. These households spend an average of 1.3 hours per week gaming on their streaming media players.

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