Type of Article: MacTech Blog

Bitcoin transaction values to triple this year

A new study from Juniper Research (www.juniperresearch.com) has found that the total value of Bitcoin transactions is expected to exceed $92 billion this year, up from less than $27 billion in 2015. The research found that transaction volumes continued to be concentrated overwhelmingly on the exchanges, with Bitcoin now trading at values almost 50% higher than at the beginning of the year.

According to the new research, the rise in values could be attributed to three key factors:
 

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One-third of smart home device owners experience problems with their devices

New data from Parks Associates (www.parksassociates.com) shows that approximately one-third of smart home device owners experience problems with their smart home devices and nearly 10% report problems connecting a smart home device to the home network router. Consumers encounter these issues more often when setting up smart sprinkler systems, networked security cameras, and water leak detectors compared to other smart home devices.

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Enterprises that undervalue search marketing risk losing customer segments

Search marketing takes a back seat to other marketing channels used by large enterprise companies, as indicated by a new survey released today. Of 500 companies surveyed, a modest 5% rank paid search ads as their top marketing priority, while only 4% prioritize ‘organic’ search engine optimization (SEO) – targeting unpaid listings at the top of Google search results pages. The survey was a collaboration of the B2B research firm Clutch, and R2integrated (R2i), a digital agency.

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