More than 50% of U.S. broadband households subscribe to pay TV
New consumer research from Parks Associates (www.parksassociates. om) shows 53% of U.S. broadband households subscribe to both a pay TV service and at least one OTT video service. OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable.
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