Ars Technica Editor-at-Large, Jacqui Cheng will give the keynote address on the first day of the conference (the day after the pre-conference workshops).
Jacqui has been covering Apple and its ecosystem since 2005, and has been studying it for much longer. In addition to Ars Technica, Jacqui’s work has been published in The Guardian, CNN, Wired, The Magazine, US Airways Magazine, and the e-book, “Unmasked.” Jacqui holds degrees in Computer Information Systems Technology and Interactive Multimedia Development, and worked as a back-end web developer for several years before shifting her focus to writing. Her other interests include gardening, cooking, running, cycling, urban sustainability, human rights, and various forms of activism.
The Topic: What would Steve do? It’s the question people can’t stop asking now that Tim Cook is flying solo at Apple. There’s no doubt that today’s Apple is a different one than the Apple of two years ago, but Jobs infused a number of core principles into the company so its innovative character would continue long after he was gone. There are five major principles Tim Cook is now following in order to keep the Apple spirit alive–ones that you can apply to your own business, too. Learn what makes Apple Apple, and how you can use those principles to your advantage when building your own small (or large) empire.