Industry legend Guy Kawasaki will give the keynote speech at MacTech Conference 2011, which will be held November 2-4, 2011 at the Sheraton Universal in Los Angeles, California.

Guy Kawasaki is the author of the New York Times bestseller Enchantment: The Art of Changing Hearts, Minds, and Actions, and the former chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. See additional information at

“We’re thrilled to have Guy as our keynote speaker. Time and again, his books are not only insightful, but his exploration of concepts makes it easy for anyone to apply them to what they do. Guy’s latest book, Enchantment, not only meets but exceeds that level,” said Neil Ticktin, Editor-in-Chief/Publisher, MacTech Magazine. “At the last MacTech Conference, 100% of attendees said that they would recommend the conference. Having Guy speak is just one of many steps we’re taking to make MacTech Conference 2011 live up to their expectations.”

Enchantment is available through Amazon.