GameSir Pocket Taco review: an emulator-friendly retro controller with some tradeoffs The GameSir Pocket Taco is an interesting, single-purpose game controller built for retro gaming on iPhone via emulation. Its low price makes its tradeoffs worth it for nostalgia seekers.GameSir Pocket Taco reviewSince Apple enabled the use of emulators on iPhone, the search for the perfect emulation controller began. We've seen many mounts, attachments, and standard controllers, but the Pocket Taco takes a different approach.Instead of simply being a capacitive set of buttons like Gamebaby, the GameSir Pocket Taco is a full Bluetooth game controller that slips onto your iPhone. Of the two options, I like GameSir's approach better since I don't always want my iPhone to have a controller attached. Continue Reading on AppleInsider | Discuss on our Forums
Apple TV announces new docuseries on UConn women’s basketball team Apple TV today announced ‘The Dynasty: UConn Huskies,’ a three-part docuseries about the University of Connecticut women’s basketball program. Here are the details.
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Spotify’s AI-powered personal DJ adds support for more countries and languages Spotify announced today that Premium users in more than 75 countries can now interact with the platform’s AI-powered DJ, in an expansion that also includes support for four new languages. Here are the details.
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Apple can't avoid $4.1 billion iCloud suit in UK Apple has failed to reduce the scope of a UK class-action lawsuit, and all iCloud users in the country will be owed $95 if the company loses.Apple could be forced to pay $95 to all iCloud users in the UK, if a class-action lawsuit agains the company is successful.Apple has had its fair share of lawsuits in the United Kingdom, with ongoing cases regarding App Store fees, an alleged price-fixing scheme with retailers, and more.In November 2024, consumer rights group and publication Which? also sued Apple, alleging that the company had an anti-competitive way of locking users into paying for iCloud storage. Continue Reading on AppleInsider | Discuss on our Forums
More refunds possible for Apple as Trump's 10% global tariffs found illegal too The nearly universal 10% tariffs enacted by Trump have been declared illegal, pending appeal, so Apple may get even more cost reduction across its supply chain and additional refunds.Liberation Day tariffs and their follow up are both illegalThe so-called "Liberation Day" on April 2, 2025 hit Apple's supply chain like a ton of bricks. A year later, those "reciprocal" tariffs were declared illegal and new global tariffs were put in place immediately.President Trump attempted to utilize a never-before-used provision to enact the 10% tariffs without congressional approval, but that has backfired. On Thursday, the Court of International Trade has found those new global tariffs were also illegal. Continue Reading on AppleInsider | Discuss on our Forums
Apple expands environmental initiatives in India with new partnerships Apple announced today an expansion of its environmental initiatives in India, with three projects focused on clean energy, plastic pollution, and green entrepreneurship. Here are the details.
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Perplexity's New Mac App Brings Personal Computer to Pro Users Perplexity today launched a new Mac app with support for its hybrid local-cloud AI agent Personal Computer, plus it expanded Personal Computer access to Pro and Enterprise users, so it is no longer limited to just Max subscribers. Perplexity describes Personal Computer as a "personal orchestrator" that hybridizes local and server environments for security and productivity.
Personal Computer is available in the new Mac app, which Perplexity says gives users access to queries, conversations, and dictation. While all Mac users can download the new app, access to Personal Computer still requires a paid subscription.
Personal Computer can access the Mac's file system and native Mac apps to create and execute entire workflows, plus it can access the web. It can see active apps and work across any Mac app, but files are created in a secure sandbox, and its actions are auditable and reversible.
When paired with the Comet browser, Personal Computer can operate web-based tools without the need for direct connectors.
Pressing both Command keys on a Mac activates Personal Computer, and it responds to text or voice commands and displays useful quick actions automatically. Personal Computer can do things like complete each task on a to-do list, sort a messy downloads folder, compare local files against information on the web, and more.
Though it has access to what's on a user's Mac natively, Personal Computer processes intense tasks on Perplexity's servers, so a high-performance Mac isn't needed to run it. Personal Computer works on any Mac with macOS 14 Sonoma or later, though Perplexity says running Personal Computer on a Mac mini creates the best experience because it allows the agent to run continuously.
Perplexity's older Mac app will be deprecated in the coming weeks.Tag: PerplexityThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Trump set to invite Tim Cook and other CEOs to upcoming China trip Semafor reports that Tim Cook is among the CEOs likely to be invited to an upcoming trip to China. Whether he goes could shape his remaining months as Apple’s CEO. Here are the details.
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Attention investors: Apple’s MacBook Neo is bigger than you think Apple unveiled its new budget-friendly laptop, the MacBook Neo, in March — welcome news for investors. Starting at $599 with…
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9to5Mac Daily: May 7, 2026 – MacBook Neo production rumors, more Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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Logitech announces two new keyboard cases for iPad Logitech today iPad (10th generation): the Rugged Combo 4c and Rugged Combo 4c Touch.
In a press release, Logitech touts that these new cases offer a “fully sealed keyboard and a versatile USB-C port that enables students to charge iPad and use a wired headset at the same time.”
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AirPods Ultra could be Apple’s first AI device Look ahead to AirPods Ultra, featuring cameras for enhanced awareness in a new era of AI-friendly wearables.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple Releases Safari Technology Preview 243 With Bug Fixes and Performance Improvements Apple today released a new update for Safari Technology Preview, the experimental browser that was first introduced in March 2016. Apple designed Safari Technology Preview to allow users to test features that are planned for future release versions of the Safari browser.
Safari Technology Preview 243 includes fixes and updates for Accessibility, Animations, CSS, Editing, Encoding, Forms, HTML, JavaScript, Media, Networking, PDF, Rendering, SVG, Scrolling, Spatial Web, UI, Web API, Web Extensions, Web Inspector, WebAssembly, WebGPU, and WebRTC.
The current Safari Technology Preview release is compatible with machines running macOS Sequoia and macOS Tahoe, the newest version of macOS.
The Safari Technology Preview update is available through the Software Update mechanism in System Preferences or System Settings to anyone who has downloaded the browser from Apple's website. Complete release notes for the update are available on the Safari Technology Preview website.
Apple's aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while it is designed for developers, it does not require a developer account to download and use.Tag: Safari Technology PreviewThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Network Connectivity issues in Tokyo May 7, 21:00 UTCResolved - Cloudflare has resolved issues with network performance in Tokyo. Impact time: 2026-05-07 21:13 to 21:38 UTC
Apple Faces £3 Billion UK Trial Over iCloud Lock-In Claims Apple was not able to narrow the scope of a UK lawsuit accusing it of locking 40 million UK consumers into iCloud, to the detriment of third-party cloud storage providers. British consumer group Which? first filed the lawsuit in late 2024, and is asking for £3 billion for UK Apple customers.
Apple wanted to exclude non-paying iCloud users from the lawsuit, but the tribunal denied Apple's request in a 2 to 1 majority. The lawsuit will go to trial, and will cover both paying and non-paying iCloud customers.
Apple users get 5GB of free storage for photos, messages, and other content on the iPhone, but are encouraged to subscribe to Apple's higher-tier iCloud storage options when the 5GB limit is exceeded. Which? claims that Apple favors its own cloud storage option, and makes it difficult for customers to use alternative cloud storage providers.
Which? sued Apple on behalf of all Apple iCloud users in the UK, regardless of whether they pay for an iCloud subscription plan. Normally, a customer that has not lost anything would not be eligible for a damages payment, but Which? has taken a unique approach.
The tribunal said the lawsuit raises a "novel" legal question, because it is not aware of another case where damages have been requested for "forgone consumer surplus." Forgone Consumer Surplus (FCS) is a legal theory that in this case argues people who were priced out of an iCloud subscription because of Apple's alleged market abuse have suffered a tangible loss because they did not have the opportunity to buy a service they wanted at a fair price in a competitive market.
The 200GB iCloud tier that costs £2.99 might have only cost £1.99 at a "fair" price, for example. Which? argues that a customer who would have theoretically paid £1.99 for the service but was not able to do so because the actual £2.99 price was unaffordable suffered a £1 loss, even though the customer paid nothing. Lawsuits for damages are usually more straightforward, covering paying customers who experienced clear harm from inflated pricing.
While two members of the tribunal sided with Which?, the other took Apple's side. The justice who argued against FCS warned that the case could lead to a flood of cases with secondary claims from non-purchasers based on hypothetical willingness-to-pay calculations.
Apple owes no damages at this point, and is now facing a trial to determine whether it abused its position and gave iCloud preferential treatment on iOS.
All UK consumers who are eligible are automatically included in the claim unless they opt out. Eligible consumers include those who obtained iCloud services from November 8, 2018, to the present. Which? estimates that Apple could owe UK customers an average payout of £70.
Which? wants Apple to settle the claim without litigation by offering consumers their money back and opening up iOS to let users choose a cloud provider.Tags: iCloud, United KingdomRelated Forum: Apple Music, Apple Pay/Card, iCloud, Fitness+This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple CEO Tim Cook expected to get invite to go to China with Trump President Trump wants to show off the executives he has behind him on a trip to China, where he will discuss trade with President Xi Jinping. Still-CEO Tim Cook is rumored to be among the invitees.Apple CEO Tim Cook knows how to manage political environmentsIf there's one well-understood policy held by the Trump administration, it's to show up when requested. One of the few times that Apple CEO Tim Cook didn't show up resulted in a special tariff just for iPhones in May 2025.It's time for Cook to pick up the phone again, as President Trump is headed to China to speak to President Xi Jinping about trade. The discussions will likely be of little relevance to Apple, according to a report from Semafor, but Trump likes to have powerful individuals surround him on such trips. Continue Reading on AppleInsider | Discuss on our Forums
Apple showcases four new MAMI shorts shot on the iPhone 17 Pro Max Apple has published an in-depth look at four emerging filmmakers who used iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Watch them below.
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New Pride wallpapers, $599 Mac mini goes away, Apple earnings call tidbits Benjamin and Chance give their opinions on the new Pride wallpaper and watch band lineup for 2026, as well as talk about a new watch face supposedly coming with watchOS 27. Also, in our seemingly-recurring segment on Mac desktop supply constraints, Apple stopped selling the $599 Mac mini altogether this week. Also, the company shares some curious tidbits about its future strategy in its first quarterly earnings call to feature incoming CEO John Ternus.
And in Happy Hour Plus, Apple loves to talk about the customer satisfaction numbers for its products, but we give our personal takes on how the product lines stack up. Subscribe at 9to5mac.com/join.
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Apple’s rumored camera-equipped AirPods are for Siri, not for you Macworld
The latest report from Bloomberg’s Mark Gurman describes that the oft-rumored “AirPods with cameras” are nearing completion. He says the product has reached a new milestone, and is now in the late stages of development, where the prototypes have the “near-final design and capabilities.” This is the point where they make a few final tweaks and adjustments and finalize the software before entering production. The next stage is Product Validation Testing, where a limited production run is made and used for internal testing before being announced and sold to customers.
Of course, the product hasn’t yet been announced and could still be cancelled or delayed. However, given the stage of development they’re at, they could be on shelves by the end of the year—assuming the new Siri launch goes according to plan. Apple has to be happy with the quality of the new Visual Intelligence features before bringing these AirPods to market.
The new Siri, now expected to be part of the OS 27 updates, is reportedly a central component of these AirPods, because that’s what the cameras are for. According to Gurman’s report, the cameras are located on each earbud stem, which will be slightly longer than the current AirPods Pro, and provide low-res information for Siri, rather than being designed to take photos or videos for users.
They would allow you to simply look at things and ask Siri about them, from looking at a bunch of ingredients and asking what meal you could make (a scenario AI companies seem obsessed with for some reason), using landmarks when giving directions, or adding information from a poster to your calendar. Essentially, it’s the same experience you would get invoking Visual Intelligence on your iPhone, without having to pull out your phone, hold it up to something, and take a picture.
These new AirPods will appear similar to AirPods Pro 3, but with longer stems to accommodate the cameras and a visible LED light that will illuminate when visual data is being uploaded to the cloud. We don’t know what these AirPods will cost or Apple will call them, but might we suggest AirPods Ultra? Gurman says they have been in development for around four years and are part of a wave of AI-centered products, which include a pin/pendant and smart glasses as well. The new AirPods are further along in development than those.
This single-step Apple Shortcut might quickly become your new favorite Apple’s Shortcuts app offers tremendous power, especially with iOS 26’s additions around AI. But my own most-used shortcuts tend to be extremely simple, including one shared by Quinn Nelson for opening an app’s settings.
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SharePlay is not why co-streaming app Rave was kicked off the App Store Rave has had very poor user content moderation for years, so Apple booted it off the App Store. Now, it's suing Apple, but it's not telling the whole story.Image Credit: RaveIn August 2025, Apple had removed Rave from its App Store. According to Rave, Apple never gave the developers the exact reason for doing so."11.4 million users locked out," reads SaveRave.com, "Apple disabled Sign in with Apple for Rave, locking users out of accounts they'd used for years." Continue Reading on AppleInsider | Discuss on our Forums
Rave sues Apple in five countries over App Store removal Rave Inc., the developer of the popular cross-platform co-viewing app Rave, has filed antitrust lawsuits against Apple in the United States,…
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Apple's Tim Cook Among CEOs Invited on Trump's Trip to China The Trump administration plans to invite Apple CEO Tim Cook and CEOs from other companies like Nvidia, Qualcomm, Exxon, and Boeing on a trip to China next week, reports Semafor.
Trump will apparently focus on building his relationship with Chinese President Xi Jinping during the May 14 and May 15 meetings. Treasury Secretary Scott Bessent, United States Trade Representative Jamieson Greer, and U.S. Ambassador to China David Perdue have been suggesting CEOs for Trump to invite. It will be the first U.S. presidential visit to China since Trump's 2017 visit.
Apple CEO Tim Cook is set to leave his role on September 1, 2026, with Apple hardware chief John Ternus taking over as CEO.
Cook will remain at Apple as executive chairman, and will "assist with certain aspects of the company, including engaging with policymakers around the world." Cook recently said that he plans to be in the executive chairman role "for a long time," and Apple will remain his top priority.
Two weeks ago, Trump said he has "always been a big fan" of Cook, and he has bragged about the relationship Cook has established with him. "I was very impressed with myself to have the head of Apple calling to 'kiss my ass,'" said Trump, speaking of his first presidential term.
Cook has worked through two Trump presidencies, and he has worked to maintain a positive rapport for Apple's benefit. Cook donated $1 million to Trump's inaugural fund in 2025, and he marked Apple's $600 billion U.S. investment pledge with a glass-and-24-karat gold plaque that he gifted to Trump.
With Cook taking on an expanded role interfacing with Trump and other policymakers worldwide, incoming CEO John Ternus will be able to spend more time focused on Apple. Ternus also won't be subject to the same criticism that Cook has faced for his relationship with Trump.Tags: China, Tim CookThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
iOS entitlement server issue Is anyone familiar with iOS entitlement protocol? I am facing an "issue" where we see iOS devices spamming our getAuthentication endpoint after we have sent a STATUS_AUTH_FAIL (code 6300). I was hoping this response would instruct the device to stop trying to authenticate but it doesn't seem to work. Is this a known issue with […]
Apple Notes is a killer app, and iOS 27’s rumored upgrade excites me for more Apple Notes has long been one of my most-used apps, and iOS 27 is rumored to add a powerful new capability that I know will quickly become a go-to feature for me.
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New Philips Hue Sports Live software syncs smart lights to the action In time for the World Cup, new Philips Hue Sports Live software can sync smart lights to action onscreen, no hardware setup required.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple Reportedly Working on All-New AirTag-Sized Wearable With iPhone Integration Apple continues to work on a "pendant with cameras" for release as early as next year, according to the latest word from Bloomberg's Mark Gurman.
In a report today, Gurman said development of the all-new wearable accessory trails AirPods with cameras, which have apparently reached an advanced testing stage.
Apple also continues to work on smart glasses, according to his report.
Given the report was focused on the AirPods with cameras, no further details were provided about the pendant or the smart glasses. However, he has shared many details about the two products in his previous reporting, as recapped below.
Gurman previously described the pendant as an "AirTag-sized" accessory that would be reminiscent of the failed Humane AI Pin. However, it would be an iPhone accessory rather than a standalone product.
Humane AI Pin
The pendant would feature an "always-on" camera and a microphone for Siri voice commands, but it would lack a display and laser projector, according to the report. The pendant is said to have its own chip, but performance is limited, so the device will apparently rely heavily on a paired iPhone for processing.
Apple is said to be debating whether to add a speaker to the accessory.
The pendant would attach to a person's clothing with a clip, or you could insert a cord or chain into a hole in the device and wear it as a necklace.
In January, The Information's Wayne Ma and Qianer Liu were first to report about Apple's so-called AI pin or pendant project, which remains in an early stage of development inside the company. According to both reports, the device could launch as early as 2027, but there is still a chance the project could be canceled.
The pendant would likely work with some of iOS 27's revamped Siri features.
As for the smart glasses, he said Apple plans to unveil them in late 2026 or early 2027, but that they will not be released until next year either way.
Like the Meta Ray-Bans, Gurman said Apple's glasses will have built-in cameras that let users capture photos and videos. He also expects the glasses to have speakers and microphones for music, phone calls, and notifications announced by Siri.
Apple is apparently focused on tight iPhone integration and premium build quality.
He did not provide too many details about the iPhone integration, but he does expect the cameras on the glasses to be able to feed data to Siri and Apple Intelligence, and this should help to improve features such as turn-by-turn walking directions.
As for build quality, he said Apple is designing its own plastic frames, with the company allegedly testing at least four potential designs:A larger rectangular frame, similar to Ray-Ban's Wayfarers
A slimmer rectangular design, similar to the glasses worn by Apple CEO Tim Cook
Larger oval or circular frames
Smaller oval or circular framesApple is exploring a range of color options, including black, ocean blue, and light brown, and the glasses may have vertically-oriented oval camera lenses, he said.
Meta uses glasses frames from Ray-Ban, the popular brand owned by Italian company EssilorLuxottica, while Google and Samsung are reportedly working on smart glasses in partnership with the American eyewear company Warby Parker.
Unlike the latest generation of Meta Ray-Bans, Gurman does not expect Apple's first smart glasses to be equipped with an in-lens augmented reality display.Related Roundup: AirTagTags: Apple Pendant, Bloomberg, Mark GurmanBuyer's Guide: AirTag (Buy Now)This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Formula 1 Apple TV switch didn't get the fan backlash executives feared Apple and Formula 1 executives say streaming races on Apple TV has boosted U.S. viewership and engagement, easing fears that the switch from ESPN would drive fans away.Apple has big plans for its F1 streaming service. Image source: AppleLiberty Media CEO Derek Chang said that Formula 1 hasn't faced the "outlash" executives feared after shifting U.S. broadcast rights to Apple TV in 2026. Chang reported stronger engagement, higher viewership, and positive consumer reaction during early race weekends despite the transition from traditional cable distribution."The initial results have been promising," Chang said during a Wall Street analyst call. He credited Apple's "tech-forward platform" and new viewing tools, including multiview layouts, data feeds, and onboard camera features, for helping create a more immersive Formula 1 experience.The comments arrive just months after Apple replaced ESPN as Formula 1's exclusive U.S. broadcaster under a five-year agreement reportedly worth between $140 million and $160 million annually. Continue Reading on AppleInsider | Discuss on our Forums
Apple doubles MacBook Neo production, orders fresh batch of A18 Pro chips Apple has been facing a welcome dilemma: surging demand for the MacBook Neo has far exceeded expectations. Hence, the company…
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AirPods Pro with cameras probably aren't arriving in 2026, but they are close While a release date still isn't clear, Apple's AI-enhanced AirPods Pro with cameras may be closer to release than recently rumored, but later than original rumors about the product expected.New AirPods Pro with cameras are expected to look like AirPods Pro 3, shown hereThe report by Bloomberg's Mark Gurman on Thursday afternoon claims that there are prototypes with a near-final design working and being tested. They are said to be in the design validation (DVT) testing stage.DVT is the second to last step before production, with the phase of testing generally lasting three to six months. The next stage is production validation test (PVT) units, where the devices are manufactured in larger quantities to test assembly procedures. Continue Reading on AppleInsider | Discuss on our Forums
AirPods Pro With Built-in Cameras Reach 'Advanced' Testing Stage Apple's upcoming camera-equipped AirPods Pro are nearing completion and have reached an "advanced" testing stage, reports Bloomberg. The design is almost finalized, as is the feature set, and early mass production could begin soon.
The AirPods Pro will have built-in cameras that will feed visual information about the wearer's surroundings to Siri. While there will be a longer stem for the camera in each AirPod, the device will otherwise look similar to the AirPods Pro 3.
The cameras in the AirPods will not be able to take photos or videos, and will solely be used for AI purposes. A small LED light will illuminate when the AirPods are sending visual information to Siri.
Apple wants users to be able to look at an item and ask Siri questions about it, working similarly to image uploads in chatbot apps. The cameras could also offer reminders based on visual information, and give more detailed turn-by-turn directions by viewing what's around the wearer.
The Camera app in iOS 27 is also set to get a Siri mode that incorporates Visual Intelligence, letting users do things like scan nutrition labels on food packaging for calorie tracking.
Apple wanted to start selling the camera-equipped AirPods Pro in the first half of 2026, but the product's launch has been held back because the smarter, AI version of Siri is not yet ready to be released. The new Siri is set to be introduced in September in iOS 27, macOS 27, and iPadOS 27, so we could see the AirPods Pro launch sometime in that same timeframe.
Apple could also opt to wait to launch the AirPods if it is not satisfied with the quality of the Visual Intelligence features planned for Siri.
It is not yet clear how the new AirPods will fit into Apple's lineup. Rumors suggest Apple does not intend to brand them as the "AirPods Pro 4," and they could instead be referred to as the AirPods Ultra, or perhaps AirPods Pro 3 With Cameras.Related Roundup: AirPods Pro 3Buyer's Guide: AirPods Pro (Neutral)Related Forum: AirPodsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple hits milestone in development of AirPods with cameras: report Apple just reached a major milestone in its development of AirPods with cameras, a new report says.
Bloomberg reports today that Apple’s work on AirPods with built-in cameras has “entered a phase where prototypes feature a near-final design and capabilities.”
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How do you get users to discover features in your apps? As developers, we often feel like some key features in our apps don’t really get discovered, even when they’re quite useful. Most users tend to stick to the basics (which makes sense) and don’t explore much beyond that. For our apps, one thing we’re thinking about is how best to promote features to existing users. […]
GoTo Connect – Call Recording and Transcript May 7, 18:31 UTCIdentified - Our engineers have identified the issue with call recordings and transcripts availability delay and are now actively working towards a resolution.We will provide another update shortly.
Perplexity AI app introduces ‘all-new native Mac experience’ for Personal Computer Perplexity has released a brand new version of its macOS app that is replacing the company’s previous Mac software.
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B&H's $1,949 M5 Pro MacBook Pro deal is back, save $250 Back by popular demand, B&H has reissued its best M5 Pro MacBook Pro deal on the 1TB 14-inch model with a bonus in-cart coupon.Save $250 on Apple's 2026 MacBook Pro 14-inch - Image credit: AppleThe lowest price on Apple's new 14-inch MacBook Pro can be found at B&H Photo today, with the standard 1TB M5 Pro model dropping to $1,949 via a $215 instant discount and $35 in-cart coupon.Save $250 on 14" MacBook Pro M5 Pro Continue Reading on AppleInsider | Discuss on our Forums
These iPhone short films make an incredibly strong case for indie filmmaking Apple is using four new short films from emerging Indian directors to make a stronger case that the iPhone has become a legitimate tool for independent film making.Shreela Agarwal uses internal stabilization on iPhone 17 Pro Max while climbing rocks alongside her actors for her film 11.11.The company highlighted four emerging Indian filmmakers who used iPhone 17 Pro Max to shoot short films through the Mumbai Academy of Moving Image's "MAMI Select: Filmed on iPhone" program. Apple framed the project as another step toward turning the iPhone into a legitimate filmmaking platform for independent creators instead of just a consumer camera.Apple Stories profiles filmmakers Shreela Agarwal, Ritesh Sharma, Robin Joy, and Dhritisree Sarkar, who used iPhone 17 Pro Max, MacBook Pro with M5, and iPad Pro with M5 to create short films about regional stories in India. Apple's productions used features like ProRes RAW, Cinematic mode, Action mode, Audio Mix, and 8x optical zoom. Continue Reading on AppleInsider | Discuss on our Forums
OpenAI has new voice models that reason, translate, and transcribe as you speak OpenAI has just released three new realtime voice models that it says will “unlock a new class of voice apps for developers.” Each new voice intelligence model has a unique speciality for different purposes.
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Apple Sued for Pulling Co-Viewing App Rave From the App Store Rave, a cross-platform service that lets users watch movies and TV shows together, today filed a series of antitrust lawsuits against Apple after Apple removed the Rave app from the App Store in August 2025.
According to Rave, Apple cited "unspecified allegations of fraud and vague concerns about content moderation" when pulling the app. Rave alleges Apple targeted the service because Rave competed with SharePlay, and Apple wanted to corner the market on smartphone co-viewing. Rave claims that Apple also falsely labeled the Rave Mac app as malware, preventing Mac users from installing it.
Discussion on Reddit suggests that Rave had unmoderated public chatrooms, pornography, issues with scams, and CSAM material. The Rave app was also labeled as malware by Kaspersky, BitDefender, Windows, and Google, suggesting Apple may have had reason to protect users from the app beyond limiting competition. Apple has not yet commented on the lawsuit or the app's removal.
Rave claims that it has now created "industry-leading" content moderation and age verification technologies, presumably to preempt Apple's content moderation criticism.
Rave was available on iOS, Mac, Android, and Windows, but after Apple's crackdown, the service is limited to Windows and Android devices. Founded in 2016, Rave lets users remotely watch content together, with built-in discussion features.
Apple's SharePlay service, which came out in 2021, similarly lets iPhone, iPad, and Mac users watch and chat about TV shows, movies, and music. SharePlay does not work on Android and Windows devices, so Rave was able to deliver a cross-platform collaborative viewing experience that was unavailable with SharePlay.
Rave has filed antitrust lawsuits in the U.S., Canada, Brazil, the Netherlands, and Russia, and it is aiming to get the Rave apps reintroduced on iOS and macOS and recover damages related to its removal from the App Store.Tags: Apple Antitrust, App Store, Apple LawsuitsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple’s R&D investments surpass 10% of sales as AI race creates ‘sense of urgency’ Apple’s R&D spending reached 10.3% of revenue in the March quarter as the company accelerates its investments in artificial intelligence.
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Apple published a new Press Release Apple just published a new Press Release:How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone
Samsung Kicks Off New Monitor and TV Sale With Early Savings on Upcoming 2026 Monitors Samsung this week is offering big discounts across multiple product categories, including its most popular monitors and TVs. This sale precedes the announcement of Samsung's newest line of 2026 monitors, and if you sign up with your e-mail and phone number, you can lock in $50 savings on the upcoming monitors.
Monitors
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Samsung's new monitor sale this week includes up to $1,099.99 in savings on select devices. A highlight of the event is the 32-inch Smart Monitor M9 for $1,299.99, down from $3,99.98.
In regards to the upcoming 2026 Samsung monitors, the company is set to announce the new products on Tuesday, May 19. Don't forget to sign up to receive a $50 credit to put toward the new monitors once they're available to pre-order.
UP TO $1,099.99 OFFSamsung Monitor Sale
32-inch Odyssey G70D Monitor - $599.99, down from $799.99
27-inch Odyssey OLED G60SD Monitor - $699.99, down from $899.99
49-inch Odyssey G91F Monitor - $799.99, down from $999.99
49-inch Odyssey OLED G95SD Monitor - $1,199.99, down from $2,039.98
32-inch Smart Monitor M9 - $1,299.99, down from $2,399.98
55-inch Odyssey Ark 2nd Gen - $2,249.99, down from $2,699.99
TVs
In regards to TVs, there are quite a few models of The Frame TV on sale, including low prices on The Frame models from 2025. You can get the 2025 65-inch The Frame TV for $999.99 ($800 off), which is a new all-time low price, as well as the 75-inch Frame Pro for $2,199.99 ($1,000 off), a solid second-best price.
$800 OFF65-inch The Frame for $999.99
$1,000 OFF75-inch The Frame Pro for $2,199.99
55-inch QLED QEF1 Smart TV - $359.99, down from $599.99
55-inch QLED Q7F Smart TV - $379.99, down from $529.99
55-inch QLED Q8F Smart TV - $599.99, down from $749.99
50-inch The Frame - $799.99, down from $1,099.99
75-inch Neo QLED QN70F Smart TV - $1,199.99, down from $1,599.99
65-inch The Frame - $999.99, down from $1,799.99
55-inch OLED S95F Smart TV - $1,899.99, down from $2,299.99
75-inch The Frame Pro - $2,199.99, down from $3,199.99
85-inch The Frame Pro - $2,999.99, down from $4,299.99
85-inch Neo QLED QN90F Smart TV - $2,499.99, down from $4,499.99
Galaxy Products
You can get up to $380 instant trade-in credit when ordering the Galaxy S26, up to $480 credit for the Galaxy S26+, and up to $800 credit for the Galaxy S26 Ultra. If not trading in an older device, Samsung is still offering up to $200 in Samsung credit when ordering each smartphone.
UP TO $800 CREDITSamsung Galaxy S26 Smartphones
Galaxy S26 - Up to $380 trade-in credit
Galaxy S26+ - Up to $480 trade-in credit
Galaxy S26 Ultra - Up to $800 trade-in credit
Galaxy Buds4 - Save when you bundle
Galaxy Buds4 Pro - Save when you bundle
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Related Roundup: Apple DealsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
New Apple TV 4K adding AI might look like this Netflix feature A new Apple TV 4K is rumored to launch this fall with AI support, and the latest Netflix feature offers a helpful example of how AI might benefit the Apple TV.
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Philips Hue smart lights will soon be able to react to live sports events in real-time Signify, the company behind Philips Hue and WiZ smart lights, is launching a new Sports Live feature that connects lighting effects to real-time live sports data. The new feature will arrive in time for the 2026 FIFA World Cup kickoff in June.
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Hands-on: Lexar ES5 brings MagSafe convenience and ProRes SSD speeds to your iPhone When Apple first introduced MagSafe in the iPhone 12 lineup, I knew it was going to be a hit. It immediately allowed for a modular accessory ecosystem to flourish for the iPhone. But then they gave us USB-C, and that opened the floodgates. Between MagSafe and USB-C, the type of accessories you could mount to your iPhone was basically limitless. One of the coolest examples of that is the Lexar ES5 Magnetic Portable SSD. Spending some time using the ES5 alongside the Blackmagic Camera app, I can confidently say this is one of the more practical MagSafe storage accessories I have tested recently. Here is what you should know.
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I’ll help you build a landing page for your mobile app. I'm going to help you build your mobile app landing page, just drop your app store link and I'll build a landing page for you ASAP. submitted by /u/Quirky_Research_949 [link] [comments]
Apple Could Be Working on 'Spatial iPhone' With Holographic Display Samsung is reportedly developing a holographic smartphone display that could be used in a rumored "Spatial iPhone."
The claims come from the leaker known as "Schrödinger" on X, who shared screenshots of messages with an unnamed insider purportedly familiar with the project. Sources have apparently heard discussions about a "Spatial iPhone" in the supply chain, though no credible details about it have yet emerged. Since Apple does not manufacture its own displays, any such device would likely rely on other manufacturers like Samsung, which already supplies OLED panels for the iPhone lineup.
Codenamed "MH1" or "H1," the rumored display differs from earlier glasses-free 3D screens by pairing advanced eye-tracking with diffractive beam-steering, a technique that uses microscopic structures in the display layer to bend and redirect light toward the viewer's eyes at precise angles, creating the perception of depth without additional glasses. The display is also said to incorporate a nano-structured holographic layer integrated directly into the AMOLED stack, enabling spatial depth effects that appear to float above the glass surface. A patented algorithm would purportedly allow users to tilt the device to see around objects in a video, which the leaker described as "360-degree rotation," similar in concept to Samsung's existing 85-inch spatial displays but adapted for handheld use.
Samsung's Advanced Institute of Technology (SAIT) has published academic work on slim-panel holography since 2020, when it released a paper in Nature Communications detailing a steering-backlight unit that increased viewing angles for holographic video by 30 times compared to conventional designs, a key obstacle to making the technology viable in a thin handheld device. The prototype described at the time was approximately 1cm thick and capable of displaying 4K holographic video at 30 frames per second.
The H1 display is also said to maintain full 4K resolution for standard 2D tasks, with the holographic depth layer activating only for specific content, in what the leaker calls "Zero Clarity Loss," avoiding the image quality tradeoff associated with older lenticular lens-based 3D screens. In a follow-up post, Schrödinger noted that the MH1 project remains in phase 1 of R&D, with the leaker pointing toward an approximate 2030 timeframe for holographic smartphones broadly.
The posts also say that "Samsung isn't alone" in its wish to ship a holographic smartphone, and cites supply chain rumors of an Apple "Spatial iPhone" circulating among component suppliers. Samsung's advantage apparently lies in its manufacturing head start, with SAIT's published research forming the groundwork for what the H1 would attempt to productize.
Apple's interest in holographic and glasses-free 3D display technology stretches back almost two decades. In 2008, Apple filed a patent application for a glasses-free autostereoscopic display that tracked the viewer's position to deliver a personalized 3D image without special glasses, with Apple claiming the system could accommodate multiple viewers simultaneously. In 2014, Apple was rumored to be developing a glasses-free 3D iPhone display, the same year the U.S. Patent and Trademark Office granted Apple a patent for an "Interactive holographic display device" that used laser beams, micro lenses, and sensors to produce three-dimensional images on a touchscreen panel.
Of course, none of those efforts resulted in a iPhone with a holographic display, but Apple SVP of Hardware Engineering and future CEO John Ternus said as recently as last month that combining the digital and physical world is an "inevitability," describing spatial computing as being in the "early innings."
Schrödinger is a relatively new account with a limited but not unimpressive track record on Samsung hardware. The leaker has shared what appear to be internal documents and prototypes in the past. Some predictions have held up: in November 2025, Schrödinger claimed hands-on time with a Galaxy S26 Plus prototype, accurately revealing its Exynos 2600 chipset, 12GB of RAM, and One UI 8.5 software, all of which were confirmed upon its launch in February. The account has also correctly revealed device details such as 60W wired and 25W wireless charging for the Galaxy S26 Ultra ahead of its announcement.This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple Original Films debuts trailer for John Travolta’s ‘Propeller One-Way Night Coach’ Apple Original Films on Wednesday unveiled the trailerfor “Propeller One-Way Night Coach,” written, directed, and narrated by John Travolta…
The post appeared first on MacDailyNews.
How to reset the NVRAM, PRAM, and SMC on any Mac Macworld
When your Mac starts acting up, you’ll probably run through some common troubleshooting procedures, such as restarting it, running Disk Utility, and perhaps performing a Safe Boot. Your repair repertoire should also include a couple of additional procedures that can occasionally eliminate otherwise inscrutable problems: zapping the NVRAM and resetting the SMC.
The procedures here apply to Intel-based Macs. M-Series Macs don’t have a procedure for zapping the NVRAM, and they don’t have an SMC. For M-series Macs, try shutting down the computer, waiting for several seconds, and then booting it.
What is PRAM?
Back in the day, the standard list of quick fixes for random Mac ailments always included clearing the PRAM. The “P” in PRAM stands for “parameter” (“RAM” is random access memory), and it refers to a small amount of special, battery-backed memory in every Mac that stores information the computer needs before it loads the operating system. If the values in this memory got out of whack for one reason or another, your Mac might not start up correctly or might exhibit any of numerous odd behaviors afterward. You could press a key sequence at startup to reset (or “zap”) the PRAM, returning it to default, factory values.
What is NVRAM?
Modern Macs no longer use PRAM; they instead use something called NVRAM (“NV” for non-volatile). NVRAM serves approximately the same purpose as PRAM, but instead of storing a dozen or more pieces of information, it now contains just a few: your selected startup disk, speaker volume, screen resolution, time zone, and—if your Mac has crashed recently—details of the last kernel panic.
NVRAM corruption is fairly uncommon, but if your Mac seems to take forever to figure out the correct boot disc, starts up with the wrong screen resolution, or suffers from weird audio problems (like there’s no sound whatsoever or the menu bar’s volume control is grayed out), a reset of the NVRAM might help—it’s quick and harmless.
When should you reset NVRAM?
If you notice that your Mac settings continuously get thrown out of whack, it might be time to reset the NVRAM. For example, if you notice that your screen resolution or sound volume never stays at the setting you want, or the date and time are always wrong. If you notice annoying problems that don’t get fixed by adjusting your settings, or your settings never seem to take, try resetting the NVRAM.
Is it safe to reset the NVRAM?
When you reset the NVRAM, your Mac will revert to factory default settings. It’s safe in the sense that it does not harm the Mac, but you might think of it as “unsafe” in that any customization you’ve done to the system settings may be lost. You may have to go back and reinstate some of those settings.
How reset NRAM
M-series Macs
On M-series Macs, the NVRAM is tested during the startup process, and if the system detects a need to reset, it will. There isn’t a key combination that you hold down while starting up the Mac. If you would like the system to inspect the NVRAM on an M-series Mac, shut it down completely, wait a few seconds, and then power up the Mac.
Intel Macs
To reset your NVRAM, you use exactly the same procedure you once used to reset PRAM.
Shut down your Mac.
Press the power button, and as soon as you power up the laptop, hold down Command-Option-P-R.
Keep holding down those keys for about 20 seconds. Then let go and allow your Mac to continue starting normally. If you have an older Mac that chimes at boot, hold down the keys until you hear a second startup chime.
Then check the Startup Disk, Display, and Date & Time panes of System Preferences to make sure they’re set the way you want them.
If you hold down Command-Option-P-R at startup and you see nothing but a gray screen that doesn’t change for several minutes—no Apple logo, no progress bar, no second startup chime—don’t panic. The most likely cause is that your Mac isn’t registering the key presses due to wonkiness with a USB device. Disconnect all USB devices (except your keyboard, if it’s a wired keyboard), hold the power button down until the Mac shuts off completely, and then press it again and immediately hold down Command-Option-P-R.
If that doesn’t work and you’re using an external Bluetooth keyboard, try plugging in a USB keyboard instead. If you’re able to reset the NVRAM successfully with the wired keyboard, you can disconnect it and go back to your normal Bluetooth keyboard.
Terminal
More advanced users can try using the Terminal to reset to NVRAM, though if you’ve reached this option the problem is likely bigger than resetting NVRAM. And as with all Terminal commands, the usual caveats apply: You’re messing with macOS’s bash shell and could do irrevocable damage with the wrong keystroke. But if you’d like to try, you can type the following command into a new Terminal window:
nvram -c
After running the command, restart your Mac so the changes can take effect.
What is SMC?
Yet another component of an Intel Mac’s hardware that stores crucial settings is the System Management Controller (SMC). This circuit deals with power management, temperature monitoring and fan control, status lights, keyboard backlights, and a few other components.
What should you rest the SMC?
If your SMC becomes confused, you could experience problems like excessive fan noise, slow performance even though Activity Monitor doesn’t show the CPU being overtaxed, apps that take forever to launch, batteries that don’t charge correctly, problems with sleep or wake, and so on. (You can see a longer list on this Apple support page.) As with zapping the NVRAM, resetting the SMC to factory defaults may resolve these problems.
Is it safe to reset the SMC?
It is safe to reset the SMC. You should check your Battery system preferences afterward to see if your customizations have been maintained.
How to reset the SMC
M-series Macs
M-series Macs don’t have a System Management Controller (SMC). The functions the SMC handled are now handled by the M chip itself. Postings on Apple’s forums suggest shutting down an M-series Mac completely and leaving it off for 30 seconds to perform something like an SMC reset. After 30 seconds, power on the Mac.
If your problems persist, you can try reinstalling the M-series Mac’s firmware. It’s a procedure that’s a little more complicated than what you might be used to. You need another Mac with the Apple Configurator 2 app installed, a USB-C cable that supports both power and data (used to connect the two Macs), and an internet connection. Apple has the full details on how to revive or restore a Mac with Apple silicon with Apple Configurator 2.
Intel Macs
Apple says you shouldn’t reset the SMC without first trying other troubleshooting tasks, such as force-quitting problematic apps and restarting your Mac. However, Apple doesn’t mention any negative consequences of resetting the SMC, nor any way to determine for sure if the SMC is glitchy without resetting it and noticing that the problem went away. We’ve reset my Macs’ SMCs many times with no apparent ill effects, and on one occasion that did turn out to be the solution to a problem.
Before you can reset your SMC, you must shut down your Mac. After that, the procedure varies depending on the type of Mac you have.
Desktop Macs: Disconnect the power cord (either from the Mac or from the AC outlet). Wait 15 seconds and plug it back in. Then wait another 5 seconds and turn the Mac back on.
Laptops with the T2 chip: Shut down. Press and hold the power button for 10 seconds, then release it. After a few seconds, press the power button to turn on your Mac.
If this doesn’t reset the SMC, shut down. On the laptop keyboard, press and hold Control-Option-Shift (your Mac might turn on). Hold these keys for 7 seconds, then press and hold the power button. If your Mac is on, it will turn off while you hold down the keys for another 7 seconds. Then release the keys, wait a few seconds and turn on the laptop.
Laptops (no T2 chip) with non-removable batteries: Shut down and unplug your Mac. On the built-in keyboard, press and hold the Shift, Option, and Control keys on the left side and press the power button and hold all of these down for 10 seconds, then release the keys. Connect the power adapter and then turn the Mac on normally.
Laptops (no T2 chip) with removable batteries: Shut down your Mac. Disconnect the power cord and remove the battery. Press the power button, hold it for 5 seconds, and then let go. Put the battery back in, reconnect the power cord, and turn the Mac on normally.
Although neither of these procedures is a guaranteed cure, both of them can solve a number of odd problems, and are worth a few minutes of your time before hauling your Mac in to see the local Apple Genius.
Terminal
There is no Terminal command for resetting the SMC.
I brought The Swift Programming Language book back to Apple Books, along with PDF and EPUB archives The need for a better reading experience for The Swift Programming Language has been documented in this community. To help with this, I've been working on swift-book-pdf for the past year. Swift-Book-PDF is a Python package to convert the DocC source for The Swift Programming Language book into polished PDF and EPUB editions. Get the […]
iOS 26.5: Five new iPhone features are coming next week We’re just weeks away from iOS 27’s unveiling, but Apple has another iPhone update arriving first. iOS 26.5 is coming next week, here are five new features it will bring.
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iOS 26.5: Five new iPhone features are coming next week We’re just weeks away from iOS 27’s unveiling, but Apple has another iPhone update arriving first. iOS 26.5 is coming next week, here are five new features it will bring.
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Anthropic updates Claude Managed Agents with three new features Anthropic launched Claude Managed Agents last month, greatly simplifying the work required to build and deploy cloud-hosted AI agents. This week, Claude Managed Agents are becoming more capable with three new features.
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Anthropic updates Claude Managed Agents with three new features Anthropic launched Claude Managed Agents last month, greatly simplifying the work required to build and deploy cloud-hosted AI agents. This week, Claude Managed Agents are becoming more capable with three new features.
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Deals: AirPods, Apple MagSafe Battery 40% off, 512GB M5 MacBook Air $220 off, entry M5 Pro $250 off, Studio Display, more Today’s 9to5Toys Lunch Break deals are now ready to roll, and alongside this week’s AirPods Pro 3, AirPods 4, and AirPods Max 2 discounts still rolling with delivery before Mother’s Day, we are also tracking another chance to land the best deal ever on the official Apple iPhone Air MagSafe Battery at nearly 40% off the list price (could jump back up in price at any time). From there we move on to a particularly notable deal on this 24GB 15-inch M5 MacBook Air at $220 off (this is the more affordable 512GB model this time) as well as Apple’s most accessible M5 Pro MacBook Pro sitting at all-time low pricing today with $250 off the list. These deals join loads of official Apple accessories on sale this week from $6 – AirTag, cables, Magic Mouse, and more – as well as the most affordable 2026 Apple Studio Display back at Amazon low pricing (now $100 off). Everything else awaits below.
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Deals: AirPods, Apple MagSafe Battery 40% off, 512GB M5 MacBook Air $220 off, entry M5 Pro $250 off, Studio Display, more Today’s 9to5Toys Lunch Break deals are now ready to roll, and alongside this week’s AirPods Pro 3, AirPods 4, and AirPods Max 2 discounts still rolling with delivery before Mother’s Day, we are also tracking another chance to land the best deal ever on the official Apple iPhone Air MagSafe Battery at nearly 40% off the list price (could jump back up in price at any time). From there we move on to a particularly notable deal on this 24GB 15-inch M5 MacBook Air at $220 off (this is the more affordable 512GB model this time) as well as Apple’s most accessible M5 Pro MacBook Pro sitting at all-time low pricing today with $250 off the list. These deals join loads of official Apple accessories on sale this week from $6 – AirTag, cables, Magic Mouse, and more – as well as the most affordable 2026 Apple Studio Display back at Amazon low pricing (now $100 off). Everything else awaits below.
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Apple II classic franchise 'Wizardry' bought by similarly classic Atari This one is for some of our long-time readers. Atari, yes, that Atari, has bought the rights to early "Wizardry" games.The author's WIzardry box. Not his original, that one is lost to timeI get asked a lot how I got started using Apple products. Specifically, it was an Apple II in the late seventies, no plus, e, C, or GS. Amongst the early titles gifted to young me was the original Wizardry.That was in eighth grade, for graduation. I'm sure some high school grades suffered from having it. Continue Reading on AppleInsider | Discuss on our Forums
How 4 Swift Student Challenge winners brought great app ideas to life This year's Swift Student Challenge winners used developer tools and AI assistance to address a range of important challenges.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple Adds Apple Watch to Education Store in Australia, China, Japan, and More Apple today added the Apple Watch to its Education Store in select countries, allowing students and teachers to purchase the device at a discount.
The Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 are available with education pricing in Australia, China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
In Australia and Hong Kong, Apple is introducing an online verification process through UNiDAYS, which is the verification system Apple already uses in several other countries, including those where Apple Watch educational pricing is launching. The UNiDAYS app and website let students and educators verify their academic status with an email address from their educational institution, a student or staff photo ID, or another valid educational document.
Once confirmed through UNiDAYS, students and educators in the above listed countries are able to purchase the Apple Watch and other Apple devices at Apple's discounted educational prices.
Apple's Education Store gives students and educators special pricing on Macs, iPads, and the Studio Display, along with select accessories like the Magic Keyboard and the Apple Pencil. The Apple Watch is new to the list of devices that students can get at a lower price. Related Roundups: Apple Watch 11, Apple Watch SE 3, Apple Watch Ultra 3Tag: ChinaBuyer's Guide: Apple Watch (Neutral), Apple Watch SE (Buy Now), Apple Watch Ultra (Neutral)Related Forum: Apple WatchThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple Watch now available with discounted education pricing in select markets Apple is rolling out a big change to the Education Store today. For the first time, the Apple Watch is now available with a discount for students and teachers in select markets.
Apple is also expanding verification requirements to use the Education Store to new markets …
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Students & teachers can get educational pricing on Apple Watch Apple has updated its education pricing in several countries, primarily in Asia, to offer educators and students discounts on Apple Watch for the first time.Apple Watch joins iPad and Mac for education pricing in select countriesStarting on May 7, Apple Store will now offer discounted pricing on Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 to qualifying users. They include faculty and staff of higher education institutions as well as students who are enrolled or accepted into said institutions.The new Apple Watch pricing is not available globally, however. As of May 7 at 11 AM ET, It's only available in: Continue Reading on AppleInsider | Discuss on our Forums
Today in Apple history: Apple PR guru Katie Cotton steps down On May 7, 2014, Katie Cotton -- the fearsome, much-admired head of Apple worldwide publicity -- stepped down from her VP post after 18 years.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple's Swift Student Challenge winners bring their apps to life with AI Apple has chosen 350 winning Swift Student Challenge winners from around the globe while detailing four distinguished winners and their apps.Winners of the 2026 Swift Student Challenge have been announced.Apple announced that the annual Swift Student Challenge saw people from 37 different countries and regions chosen as winners. Of those 350, 50 have been invited to attend the company's WWDC event in June, 2026.But while there are dozens of winners this year, Apple took time to call out four in particular. The four young app developers used their apps to help with real-world problems, from creating artwork with tremors to escaping a flood zone. Apple also noted the use of AI during development. Continue Reading on AppleInsider | Discuss on our Forums
Get the A16 iPad for Just $299 This Week on Amazon Amazon this week is taking up to $52 off Wi-Fi models of Apple's 11th generation iPad. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, which is a solid second-best price on this model.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 ($50 off) and the 512GB Wi-Fi iPad for $597.00 ($52 off). Free delivery estimates are placed around May 8-12 for most of these iPad models, but Prime members should be able to get same-day delivery in many locations.
$50 OFF128GB Wi-Fi iPad for $299.00
$50 OFF256GB Wi-Fi iPad for $399.00
$52 OFF512GB Wi-Fi iPad for $597.00
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Related Roundup: Apple DealsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
John Ternus on AI said exactly what I wanted to hear Apple’s incoming CEO John Ternus, in a recent interview, shared how he and Apple think about approaching AI. And ahead of what’s rumored to be a big AI release with iOS 27, he said exactly what I was hoping to hear.
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How Apple solved the MacBook Neo shortage MacBook Neo demand is "off the charts" according to Apple. But the Mac maker won't let itself run out of inventory.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Amy Adams faces Javier Bardem's Max Cady in Apple TV 'Cape Fear' trailer Apple's first trailer for "Cape Fear" turns the classic thriller into a darker psychological horror series led by Amy Adams, Javier Bardem, and Patrick Wilson for Apple TV.Javier Bardem in "Cape Fear"Apple has unveiled a darker TV adaptation of "Cape Fear," set to premiere on June 5, 2026, on Apple TV. The 10-episode series stars Amy Adams, Javier Bardem, and Patrick Wilson, with Nick Antosca as the creator and showrunner.With Martin Scorsese and Steven Spielberg as executive producers, this adaptation promises a gripping experience for viewers. Continue Reading on AppleInsider | Discuss on our Forums
Best feedback SDK? Hi, I’m almost done with my second app on the store which I originally made for my wife and then came to the realization “this is good enough to release”. But before I release it I would like to integrate some kind of way to receive organized feedback (bugs, improvements, whatever) other than the classic […]
What If ? Sports Debates is now on the App Store Hello guys, the other day i was thinking about an app idea so I was searching App Store to maybe find some applications that has bad review so I can rebuild the app my way 🙂 but I found something even better. I came across an app/game called What If ? And the idea was […]
Apple highlights four Swift Student Challenge apps ahead of WWDC 2026 WWDC 2026 is just around the corner, and Apple has highlighted four Swift Student Challenge app winners. This year, Apple points out AI tools Swift Student Challenge winners are using to help bring their ideas to life.
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WWDC 2026 is a Month Away: Apple Highlights 'Distinguished Winners' Apple today highlighted four Distinguished Winners of this year's Swift Student Challenge, ahead of the WWDC 2026 developers conference next month.
The annual Swift Student Challenge gives eligible student developers around the world the opportunity to showcase their coding capabilities by using the Swift Playground or Xcode apps to create an interactive "app playground."
Apple said this year's 350 winners represent 37 countries and regions, and each of them received a certificate, AirPods Max 2, and a one-year Apple Developer Program membership. A subset of 50 Distinguished Winners with "truly exceptional" submissions were also invited to visit Apple Park in Cupertino, California during WWDC 2026.
To learn about four of the Distinguished Winners named below, head to the Apple Newsroom.
From left to right: Yoonjae Joung, Karen-Happuch Peprah Henneh, Anton Baranov, and Gayatri Goundadkar
"The breadth of creativity we see in the Swift Student Challenge never ceases to amaze us," said Susan Prescott, Apple's Vice President of Worldwide Developer Relations. "This year's winners found remarkable ways to harness the power of Apple platforms, Swift, and AI tools to build app playgrounds that are as technically impressive as they are meaningful. We're incredibly proud to support their journey and can't wait to see what they create next."
WWDC 2026 will kick off with Apple's keynote on Monday, June 8 at 10 a.m. Pacific Time, and the conference will run through Friday, June 12. Apple is expected to unveil its latest software platforms, such as iOS 27 and macOS 27.Related Roundup: WWDC 2026Tag: Swift Student ChallengeRelated Forum: Apple, Inc and Tech IndustryThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
U.S. Supreme Court declines to pause order holding Apple in contempt in Epic Games lawsuit The U.S. Supreme Court on Wednesday rejected Apple’s request to temporarily block a court order requiring major changes to its App Store…
The post appeared first on MacDailyNews.
Anyone know why my terminal opens like this? It opens like this and I can’t input and commands. If I leave it open for a while eventually it works but then commands like opening Claude don’t work. submitted by /u/Stock_Independent508 [link] [comments]
Mac Studio M5 (2026): Release date, rumors and the impact of RAM shortages Macworld
The Mac Studio, originally released in 2022, has become Apple’s premier desktop for professional users, effectively replacing the now-discontinued Mac Pro for the vast majority of workflows.
Designed for high-end workloads, the Mac Studio has emerged as a popular choice for serious AI and machine learning tasks. This is largely due to its high unified memory capacity and specialised silicon architecture, which address one of the primary bottlenecks in AI workloads: memory capacity and memory bandwidth.
If you are considering buying a Mac Studio, you may be wondering whether an update is imminent. The current lineup features M4 Max and M3 Ultra chips, introduced in March 2025. A new generation with M5 Max and M5 Ultra chips is widely expected in 2026. However, the launch timing remains uncertain. Some reports suggest a late-2026 release – possibly around October – although supply constraints affecting high-memory Apple silicon systems could influence availability and timing.
This article tracks the latest reports and rumours surrounding the next Mac Studio, including its potential release date, specifications, and pricing.
2026 Mac Studio: Release date
Possible release in October 2026
Apple has not yet officially announced a launch date for the Mac Studio with M5 Max and M5 Ultra chips, but current indications suggest the new models are now more likely to arrive in October 2026 rather than earlier in the year.
The delay appears to be tied to ongoing supply constraints in the global DRAM market. Surging demand for AI infrastructure – particularly from hyperscalers operating large-scale data centres – has placed significant pressure on high-capacity memory supply.
According to Bloomberg’s Mark Gurman, reporting in April, “supply chain snags” are affecting production of Apple’s next-generation professional Macs, potentially pushing the Mac Studio launch into October 2026.
These constraints are already affecting the current Mac Studio lineup. In March 2026, Apple removed the 512GB unified memory upgrade option for the M3 Ultra Mac Studio and increased the price of the 256GB option by $400, likely reflecting rising DRAM costs.
As of May 2026, the 2025 Mac Studio can only be configured with 36GB, 64GB or 96GB of unified memory, with the former 128GB and 256GB upgrade options no longer available. Availability has also been impacted, with delivery estimates ranging from six to 10 weeks depending on configuration.
Earlier reports had pointed to a significantly earlier launch window. In November 2025, Gurman reported that internal Apple release schedules targeted the first half of 2026 for the M5 Max and M5 Ultra Mac Studio models. Industry analysts also expected Apple to unveil the systems around WWDC in June 2026, following the precedent set by the M2 Max and M2 Ultra Mac Studio launch at WWDC 2023.
However, current supply-chain conditions now make a later 2026 launch appear more likely.
Expense app for splitting bills with friends Hi, I’ve made an app for me and my friends to help us with finances during group trips. Similar with splitwise but with no ads and some features that we thought might be useful like splitting per items, items translation when scanning expenses in another countries. What do you think about this kind of apps? […]
AI Assistant First-Time Access Failures for EU Administrators May 7, 10:17 EDTInvestigating - We are investigating an issue causing failures when administrators located in the EU attempt to access the AI Assistant for the first time. Any administrators who have used the Assistant before should still be able to at this time
Apple’s M5 MacBook Pro just crashed to an all-time low with $200 off Macworld
Apple MacBook Pro M5
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With escalating memory and storage costs pushing prices higher than ever, we’re always on the lookout for a deal on the MacBook Pro. And today we’ve found a great one: Instead of paying $1,899 for the M5 MacBook Pro with 24GB of RAM and 1TB of storage, you can now get it for $1,699, the best we’ve yet to see for this configuration.
This laptop can do it all, from mundane things, such as sending emails and browsing, to everyday work tasks and complex image and video editing. The M5 chip is extremely powerful, and the 24GB of unified memory will be of great help to quickly complete anything on your to-do list. There’s also a 1TB SSD on board, which is plenty of space for photos, videos, files, and anything else you want to store.
The M5 MacBook Pro has a gorgeous 14.2-inch Liquid Retina XDR display that delivers gorgeous images with vivid colors and perfect contrast. Just imagine how well that will serve you when you’re editing pics, for instance, or when you’re having some fun streaming movies. Overall, this is a laptop that we absolutely loved, giving it a near-perfect 4.5-star rating when we reviewed it, along with our Editors’ Choice award for its fantastic combination of price and performance.
And at $200 off, it’s even better. So snag the MacBook Pro M5 for $1,699 while this deal’s still live at Amazon.
Apple TV’s twisted new thriller from Martin Scorsese, Steven Spielberg unveiled Cape Fear is a high-profile limited series coming to Apple TV next month as part of the streamer’s best-ever summer lineup. Here’s the new trailer.
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This quick privacy fix tackles both active threats and old data leaks Surfshark One+ with Incogni covers both real-time threats and removes your personal data from the internet—for $91.99 over 2 years.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Siri Lawsuit: Apple Agrees to Pay Owners of These iPhone Models Apple has agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, and eligible iPhone users could receive up to a $95 payout.
Below, we have answered some key questions regarding the lawsuit.
Why Was Apple Sued?
In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
Apple advertised those Siri features in product presentations, on its website, in a TV commercial starring actor Bella Ramsey, and elsewhere.
In March 2025, Apple delayed the launch of the personalized version of Siri, leading to the company being hit with a class action lawsuit alleging false advertising.
In a statement, Apple touted a range of other Apple Intelligence features it has already released. Nevertheless, Apple agreed to settle the lawsuit "to stay focused" on "delivering the most innovative products and services to our users."
Am I Eligible?
To be eligible to submit a claim, you must reside in the U.S. and have purchased any iPhone 15 Pro or iPhone 16 model between June 10, 2024 and March 29, 2025.
The full list of eligible iPhone models:
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 16
iPhone 16e
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
It is unlikely that individuals who submit a claim will still need to have physical possession of an eligible iPhone model. However, there is a possibility that proof of purchase or other information will be required, such as the device's serial number. Exact requirements will be outlined on the forthcoming settlement website.
How Much Will Apple Pay Me?
According to the terms of the settlement, each person who files an eligible claim will receive a per-device payment of $25, but this amount could increase up to $95 if the total number of claims submitted is lower than anticipated.
Where and When Can I Submit a Claim?
Within the next few months, a settlement website should go live with an online claims form.
Eligible class members will be notified by email within approximately 45 days, according to court documents. Even if you are not notified but are a U.S. resident who purchased one of the above iPhone models within the above dates, you should still be eligible. Keep an eye out for the settlement website within the next few months.
When Will the Siri Features Launch?
On an earnings call last month, Apple CEO Tim Cook said the personalized version of Siri will be released this year. It is expected to be part of the upcoming iOS 27, iPadOS 27, and macOS 27 updates for the iPhone, iPad, and Mac.
Apple is reportedly planning to launch a dedicated Siri app too.Tags: Apple Intelligence, Apple Lawsuits, SiriThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple Arcade just added 4 new ad-free games with these titles now available Apple Arcade’s May lineup introduces four new titles today on the subscription gaming platform. Apple Arcade games have no ads and no in-app purchases.
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The best time to buy a Mac is right now A global memory shortage could make Macs harder to get, and pricier, than before. You should consider buying now to save money.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Google accused of copying Apple’s Liquid Glass look – Android head denies it Apple’s Liquid Glass user interface has met with what can best be described as mixed reactions by the company’s own customers – but that seemingly isn’t deterring Google from … being inspired by it.
After last month teasing that this is going to be one of the biggest years for Android yet, the company generated considerable commentary when it officially announced an Android event with a figure looking exceedingly Liquid Glass-like …
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Apple TV lands ‘Disavowed,’ new action thriller starring James Marsden Apple TV on Wednesday announced it will expand its slate with “Disavowed,” an action-packed thriller led by James Marsden…
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MacBook Neo shortages force new A18 Pro run & doubled production to keep up Apple's MacBook Neo has been such a runaway hit that new buyers face a weeks-long wait for delivery, and the company has now doubled its planned production run and ordered new A18 Pro chips to keep up.Apple can't keep up with MacBook Neo demandThe $599 MacBook Neo officially went on sale on March 11, 2026, and has been hard to find ever since. Many combinations of color and configuration are considerably back-ordered.Now, Apple is reportedly taking steps to ensure it can sell MacBook Neo laptops to everyone who wants one. In fact, Apple has been caught so flat-footed by the MacBook Neo's popularity that it's now doubling its initial production run. Continue Reading on AppleInsider | Discuss on our Forums
10 best computer speakers, from dirt cheap to $399 We rank our picks for top budget computer speakers, from best options under $150 to insanely great ones that cost a little more.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple TV Has Two Massive Hits Returning This Summer Two of the most popular Apple TV shows are returning this summer, with the third season of the sci-fi series "Silo" set to begin on Friday, July 3 and a fourth season of the beloved sports comedy "Ted Lasso" kicking off on Wednesday, August 5.
In the U.S., Apple TV is priced at $12.99 per month or $129 per year, with a free one-week trial available for new subscribers. Apple TV is also included in Apple One and Peacock bundles, with all of the options outlined on Apple's website.
You can stream Apple TV in the Apple TV app, which is available on the iPhone, iPad, Mac, Apple TV 4K, Apple Vision Pro, Android, PlayStation, Xbox, Roku, Amazon Fire TV, select smart TVs, on the web at tv.apple.com, and more.
Silo
"Silo" follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside. The people are unaware of why the silo was built, and those who seek the truth face deadly consequences. Rebecca Ferguson stars as Juliette Nichols, an engineer who attempts to unravel the mysteries surrounding the silo following a loved one's murder. The show is based on Hugh Howey's best-selling book series.
Apple says the upcoming "Silo" season "continues the saga of a dystopian society."
"In the present, Juliette Nichols (Rebecca Ferguson) survives her forced 'cleaning' but returns with memory loss as the silo recovers from rebellion and faces a dangerous new threat," says Apple. "Meanwhile, in the 'Before Times,' journalist Helen Drew (Jessica Henwick) and Congressman Daniel Keene (Ashley Zukerman) uncover a conspiracy that pulls them into a chain of events with catastrophic, irreversible consequences."
New episodes of "Silo" will be released every Friday from July 3 through September 4.
Apple already renewed "Silo" for a fourth and final season too.
"With the final two chapters of 'Silo,' we can't wait to give fans of the show an incredibly satisfying conclusion to the many mysteries and unanswered questions contained within the walls of these silos," said showrunner and executive producer Graham Yost, regarding the third and fourth seasons of the show.
Ted Lasso
"Ted Lasso" is one of the most popular shows ever released on the Apple TV streaming service. The eponymous character Ted Lasso, played by Jason Sudeikis, starts off as a small-time football coach from Kansas who is hired to coach a professional soccer team in England, despite having no experience coaching soccer.
In the fourth season, Apple says Lasso returns to England to take on his biggest challenge yet: coaching a second division women's soccer team.
"Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would," said Apple.
New episodes of "Ted Lasso" will be released every Wednesday from August 5 through October 7.
Fan favorites such as Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift are all set to return in the fourth season.
The third season of "Ted Lasso" was released in 2023, so there has been a long wait for a fourth season. The series has won several major awards since it debuted in 2020, with its overall positive tone making it a popular comfort show.Tags: Apple TV Service, Apple TV ShowsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Google denies copying Liquid Glass, but nobody’s buying it Macworld
Google has posted a promo for its annual I/O developer conference, which takes place this year on May 12. But a lot of the responses are focusing on exactly the wrong thing: the promo video looks an awful lot like Apple’s Liquid Glass interface aesthetic.
“Biggest. Android. Updates. Ever,” wrote Android ecosystem president Sameer Samat in a post to X/Twitter this week. “You won’t want to miss it.”
Good advice; you never know what ideas you might pick up. And Samat’s team clearly didn’t miss Apple’s WWDC 2025 conference, based on the accompanying video. This shows Android’s green robot mascot pulling a cord and finding that it not only turns off the light in the room, but also makes the robot turn glassy, with a transparent glowing look that’s highly reminiscent of the new designs of iOS, iPadOS, and macOS, which Apple unveiled last summer.
Commenters on Samat’s post were not slow to pick up on this similarity. “Is that… Liquid Glassdroid?” asked one. “Please don’t tell me Android is going to have a Liquid Glass look,” pleaded another. A third said the new version of Android was “hopefully not [a] copy of Liquid Glass. I mean, stay original, Android…” And so on, and so on.
Nobody likes to be accused of plagiarism, and the Android boss did his best to shoot down the negative comments. When one user joked “Liquid Glass confirmed,” he personally replied “Not happening! Y’all are wild. 😂” (The crying-with-laughter emoji, of course, is the universal symbol of “I’m not being owned. I’m in on the joke. This is fun.”)
Another commenter said: “No, don’t copy Apple with glass everything, [come on] bruh.” And Samat replied: “Don’t worry. Not happening!”
Apple has taken its lumps over Liquid Glass, and now Android fans are worried Google is adopting a similar look.Foundry
There were plenty more accusations of liquidity and glassiness. “Bro hopefully it’s not Liquid Gl(ass) 😭😭😭,” said one. “Please don’t copy Apple’s Liquid Glass,” said another. A particularly forthright reader wrote: “Please for the love of God don’t introduce Liquid Glass!!!!! It’s shit!” But Samat, perhaps wisely, decided to stop responding.
Whether or not it’s fair to call Google unoriginal (and remember that we’ve only seen a promo video, not the interface itself), this does seem like a peculiar direction to take. Aside from the pushback if users do feel that Google is copying its rival, Liquid Glass isn’t even a big success among Apple users. Some like it; others think it reflects a flawed mindset. There were so many dissatisfied users that Apple had to create a toggle to tone down Liquid Glass’s signature transparency effects.
For coverage of Google’s I/O conference, bookmark our sister website Tech Advisor… which is incidentally a lot less worried about Liquid Glass plagiarism than those commenters. Whatever happens, it should be a tasty event. In fact, maybe the promo was deliberately designed that way to generate engagement. You never know.
Give your Apple Watch a glow-up with 70% off genuine Apple bands Macworld
Up to 69% OFF
Apple Watch Sport Loops and Bands
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Whether it doesn’t look its best anymore or you just want a style change, a new band can make your old Apple Watch feel new again. Buying a new one can be pricey, and Apple’s official bands don’t go on sale very often, so you should jump at today’s Woot sale, which has some excellent options for as little as $15.
The classic Apple Watch Sport Band is the most affordable of all, dropping 70 percent from $49 to $15. Available in multiple colors, including midnight, red, elderberry, White, and starlight, and sizes, you’re sure to find something perfect for whichever watch you own. The Apple Nike Sport Band in Spruce Aura and Vapor Green is also on sale for $20.
If you want something a bit more sophisticated, Apple’s $99 Alpine Loop model is down to $35. Woot has this model available in orange or starlight, depending on the size you want. Other models, including the Trail Look and Alpine Loop for the Apple Watch Ultra are also on sale
These are all original Apple bands and come with a 1-year limited warranty. Woot deals only last until stock runs out, and several combinations are already gone. Since Woot is an Amazon company, if you have a Prime subscription, your free shipping perks apply here, too.
New James Marsden spy thriller picked up by Apple TV James Marsden is to star and executive produce "Disavowed" for Apple TV, a new thriller series following a wrongly disgraced CIA agent.Actor James Marsden is to star in "Disavowed" for Apple TV - image credit: AppleApple TV has been cornering the market with prestigious dramas in either science fiction or thrillers, and now the likes of "Slow Horses" are to be followed by "Disavowed." Created by Art Marcum and Matt Holloway, it is to be an ongoing series following ex-agent Brad Griffin (Marsden).Marcum and Holloway are writing and producing partners, previously best known for the films "Iron Man," and "Men in Black: International." They have been nominated twice for "Worst Screenplay" at the Golden Raspberry Awards. Continue Reading on AppleInsider | Discuss on our Forums
Apple chip rumor helps Samsung hit $1T valuation A report earlier this week said that Apple was considering diversifying chip manufacturing away from its current sole dependence on TSMC.
Samsung was one of two companies named as potential future suppliers of Apple’s A-series and M-series chips, and that report saw the company’s share price rise significantly …
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Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699.
Writing in his latest Culpium newsletter, Culpan says cutting the entry-level 256GB model is among the options Apple is weighing as component costs climb. Such a move would push the Neo's effective starting price up by $100 without raising the price of any individual configuration.
Apple recently made a similar move with two of its other Mac models. Apple stopped offering the Mac Studio with 512GB of RAM in March, and it dropped the Mac mini's lowest 256GB storage option last week, making the latter's starting price increase from $599 to $799 in the United States. The moves were made due to higher-than-expected demand and a worldwide shortage of memory chips bumping up costs as AI data center build-outs squeeze supply.
Culpan says the pricing strain around the Neo is tied to Apple's push to ramp up manufacturing. Shipping estimates on Apple's website currently sit at two to three weeks across the lineup following stronger-than-expected demand, and the company is said to have instructed suppliers to increase production capacity to 10 million units, roughly double the original forecast of 5 to 6 million.
To meet its revised production goal, Apple needs a new supply of A18 Pro chips from TSMC. The Neo uses the same chip as the iPhone 16 Pro, but existing inventory was reportedly depleted by the early demand. TSMC is also said to have limited spare 3nm capacity, with AI-related orders consuming much of its output.
Apple's costs are being further complicated by the fact that the initial Neo batch used lower-bin A18 Pro chips with one GPU core disabled. However, a fresh production run would produce more fully functional chips, increasing the per-unit cost even before any expedited manufacturing premiums are applied.
If Apple ultimately decides against dropping the $599 MacBook Neo configuration, Culpan says the company is alternatively considering introducing new color options for the current-generation Neo to cushion a potential price hike.Related Roundup: MacBook NeoBuyer's Guide: MacBook Neo (Buy Now)Related Forum: MacBook NeoThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Report: Apple kicks off new run of A18 Pro chips as MacBook Neo demand exceeds expectations Without a doubt, the MacBook Neo is a smash hit. Apple talked about the success of the new laptop on its most recent earnings call, warning that supply constraints will continue into the current quarter.
Analyst Tim Culpan today reports that Apple now plans to make about 10 million MacBook Neos in total, about twice as many as it initially ordered. This will entail its chip supplier TSMC manufacturing a new run of A18 Pro chips to power the machines, which Apple will inevitably have to foot the bill for.
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MacBook Neo Could Get New Colors to Cushion Potential Price Hike Apple is considering adding new colors to its MacBook Neo lineup as a way to cushion customers against a possible price increase, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
Writing in his latest Culpium newsletter, Culpan says that the runaway success of the entry-level laptop has left Apple paying more for the components inside it. As a result, he says new finishes are one option being weighed by Apple to keep enthusiasm high if those costs end up getting passed on to buyers. Starting at $599, the Neo is currently sold in Citrus, Blush, Indigo, and Silver.
Apple does not appear to have settled on which colors might join the lineup, and the report does not name any specific shades the company may be considering.
The pricing pressure is said to stem from Apple's decision to dramatically scale up production. After Neo demand outstripped initial expectations, Apple has reportedly asked suppliers to prepare capacity for 10 million units of the debut model, up from an earlier target of 5 to 6 million.
Shipping estimates on Apple's website currently sit at two to three weeks across the lineup in the U.S. and many other countries, with Quanta and Foxconn said to be racing to fill orders from factories in Vietnam and China.
However, meeting the doubled production target requires a fresh batch of A18 Pro chips from TSMC. The Neo uses the same system-on-chip as the iPhone 16 Pro, and Apple quickly exhausted its existing inventory filling early orders. The original run was made on TSMC's N3E process at least two years ago, and it is believed that TSMC has no spare 3nm capacity to allocate, as AI customers are sucking up much of the available output.
What's worse for Apple is that the first batch of A18 Pro chips were "binned" versions with minor defects that, rather than scrapping, were repurposed for the Neo by switching off one of the six GPU cores.
That means a new production run will result in top-tier chips rather than defective ones, which means a higher per-unit cost that Apple will have to pay even before TSMC adds a premium for expedited production.
DRAM prices have also climbed sharply since the Neo first went on sale -- again driven by AI data center build-out -- which has pushed the laptop's bill of materials higher still.
Culpan reports that Apple has not ruled out raising the Neo's price as a response. Related Roundup: MacBook NeoBuyer's Guide: MacBook Neo (Buy Now)Related Forum: MacBook NeoThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple India spending $10.5 million on green energy & plastic reduction Apple has announced a program to cut plastic pollution in India, and will partner with local firms to expand renewable energy capacity in the country.Tim Cook in a previous visit to India — image credit: AppleFollowing its 2026 Environmental Progress Report, Apple has announced further efforts in India to help toward the company's goal of being carbon neutral by 2030. The company has announced a series of projects including one expanding on its previous partnership with India's CleanMax renewable energy supplier."At Apple, our commitment to the environment is also a driving force for innovation — across the company and around the world," Sarah Chandler, Apple's vice president of Environment and Supply Chain Innovation said in a statement. "We're proud to expand our efforts to invest in India's clean energy economy and protect the country's precious natural resources." Continue Reading on AppleInsider | Discuss on our Forums
Meta AI is analyzing teen faces but a 12yo kid with a fake mustache fooled it [U] Meta’s latest attempt to comply with age verification requirements in Europe, Brazil and the US is to roll out AI-powered tech to analyse the faces of teenage users of Facebook and Instagram.
The company says AI analysis will be used to estimate the ages of faces but that it does not amount to face recognition. Update: It doesn’t appear to be working too well – a 12yo kid fooled it by using an eyebrow pencil to draw a fake mustache …
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Samsung, Intel, and Apple In Talks for Potential Suppliers Apple has had discussions with both Samsung and Intel regarding main processor manufacturing for their devices made in the United States. Early stage talks have been made with Intel for their services in chip making, with executives at Apple visiting the Samsung Plant that is currently being built in Texas. Talks are reportedly preliminary, with […]
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