iPhone 18e production is on time, leak predictably claims Barely a week after the introduction of the iPhone 17e, rumors are already spreading about the iPhone 18e. The cycle begins again.iPhone 17eThe Apple rumor mill is always looking toward the future, and often speculates on the next update just as everyone recovers from Apple's latest launches. As expected, this has already happened for the iPhone 18e.In a post to Weibo on Saturday by leaker Fixed Focus Digital, Apple is already working on the iPhone 18e. This is apparently "confirmed" by the leaker, and according to an automated translation of the post, the iPhone 18e is "finalized," whatever that means. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
Apple Fellow Phil Schiller set for first big retrospective interview in years at SXSW Apple Fellow Phil Schiller will be the subject of an upcoming interview at SXSW in Austin, Texas, next week. Schiller will be interviewed by David Pogue, author of the new book Apple: The First 50 Years, on March 18, at 2:30 p.m. central:
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Steve Jobs would have loved MacBook Neo Macworld
On the face of it, it might seem that Apple’s new MacBook Neo is a chronically underpowered device. After all, it runs on an A18 Pro chip that was originally designed for mobile phones, not for computers, so you might reasonably feel that it’ll struggle to be up to the task when it comes to MacBook usage.
The thing is, if the chip were made by anyone other than Apple, you might be right. But Apple’s chips are so efficient that using a mobile processor in a laptop almost certainly presents no problem at all to the majority of users. Once you take a closer look at the MacBook Neo, it quickly becomes apparent why it isn’t like any other $599 laptop on the market. It may be cheap in price, but it’s not lacking much in terms of quality.
And it’s precisely why Apple didn’t make one until now.
The power of Apple silicon
Let’s address the elephant in the room: performance. Because after all, it would be easy to conclude that Apple is ripping users off by stuffing a mobile chip inside a laptop.
But that’s not what’s happening here. Unlike 2015’s 12-inch laptop, which was driven by a rather weak Intel Core M mobile processor, the MacBook Neo has far more power at hand. Indeed, all of Apple’s mobile chips are made using the same architecture as the company’s Mac chips – a distinction you won’t find anywhere else.
The A18 Pro was first found in Apple’s iPhone 16 Pro and iPhone 16 Pro Max phones and quickly established itself as one of the best mobile chips available. For example, in our testing, the A18 Pro scored 3319 in Geekbench 6’s CPU benchmark. That was about 15 percent higher than the A17 Pro in the iPhone 15 Pro range and, as our reviewer said at the time, it “crushes every other smartphone on the market.”
The MacBook Neo has the same chip that powered an iPhone just two years ago.Kris Wallburg
Now compare that to Apple’s desktop chips. As per our own testing, the A18 Pro sits somewhere between the M3 and M4 for single-core performance. Yes, you read that right: our reviews scored the M3 at 3144 and the M4 at 3724 in Geekbench 6, putting the A18 Pro right in the middle.
And let’s not forget that, like the MacBook Neo, that same M3 MacBook Air started with 8GB of memory at the time, but with a much pricier $1,099. In other words, the MacBook Neo brings better single-core performance than the M3 MacBook Air for almost half the price.
That’s a pretty incredible achievement for a mobile chip. Far from a rip off, its $599 price tag looks increasingly like a superb bargain.
What about multi-core benchmarks? Here, the A18 Pro falls a little behind Apple’s other chips. It’s about the same as the M1, but multi-core performance isn’t the target market here. Users who need something for demanding multi-core tasks – things like video rendering and dataset crunching – then you won’t be looking at the MacBook Neo anyway. That’s more the MacBook Pro’s territory, which will add $1,000 or more to the price.
If you’re looking at $599 laptops rather than those costing $999 like the MacBook Air, chances are your demands are modest. For the people interested in it, the MacBook Neo’s performance will be more than enough.
The right sacrifices
People often forget that one of Steve Jobs’ motivating principles was to combine great tech with attainable prices. The idea of Apple being a luxury company has clouded people’s visions, and while there is some truth to it, it’s never been completely correct.
The iMac G3, for example, was shockingly affordable versus what you got from comparable PC setups, and a big reason it helped to shake up the industry in the way it did.
The original G3 iMac was a similarly affordable PC.Jason Snell
But Steve Jobs also felt that “we just can’t ship junk,” as a video from 2007 recently highlighted by Daring Fireball’s John Gruber attests. That means any sacrifices have to be worth it and cannot compromise the overall quality of the product. Until chips like the A18 Pro came along, that wasn’t always possible in terms of performance. Intel’s mobile chips – most notably those in the 12-inch MacBook – simply didn’t cut it.
When you look at what has been left out of the MacBook Neo, in most cases the losses are worth it in order to bring the price down without Apple having to “ship junk.”
For instance, the MacBook Neo can only be equipped with 8GB of RAM, demonstrably less than what you get with any other MacBook. But it’s worth remembering that Apple’s chips use a unified memory architecture that allows the CPU and GPU to draw from the same memory pool. While it’s not the same as having 16GB or more, it means that performance is a lot snappier than a Windows equivalent with 8GB or even 16GB of standalone RAM.
Critics might point to the MacBook Neo’s battery life, too, which is the lowest of any current MacBook. But can we really say that 16 hours of juice is a reason to avoid the device when many Windows laptops at this price point struggle to hit half of that?
You’ll also notice that the Neo is missing a 12MP Center Stage webcam, but it still has a 1080p resolution, which is fine for calls. And other nice-to-have features are absent, such as a backlit keyboard and a True Tone display. I’m OK with that, though, given the rock-bottom price Apple has managed to give the device.
MacBook Neo has obvious sacrifices, but it doesn’t skimp on quality.Michael Simon / Foundry
The only sacrifice that I think could sting is the 512GB limit on storage capacity. That might be painful for some users, but it’s not like the Neo’s target audience is going to be saving large language models and 8K video projects to their SSDs. A 1TB option would have been ideal, but you can’t have it all.
Here, it’s useful to return to 2015’s 12-inch MacBook, which was another Apple laptop that was full of sacrifices. Yet while it might appear similar to the Neo on the surface, unlike the 12-inch MacBook, the MacBook Neo is not a futuristic device being used to test new technologies like USB-C or the butterfly keyboard for early adopters. Instead, it’s fundamentally designed for the entry-level market.
That’s reflected in the price. The 12-inch MacBook was stripped back and compromised in many, many ways, but it still cost $1,299. At $599, the MacBook Neo, on the other hand, will set you back less than half of that. Priced like that, missing features become a little more acceptable. And chances are, most people who want a MacBook Neo won’t miss them anyway.
Affordable but not cheap
In the days since the MacBook Neo was announced, social media has been full of disgruntled detractors claiming that the device is either underpowered garbage or that it is detracting from “the Apple way.”
Neither position is correct. Apple’s thinking – as expressed in the video I highlighted earlier – shows that the MacBook Neo is very much in keeping with Steve Jobs’ desire to make quality technology affordable.
If it feels out of step for Apple, that’s just because the company has been reluctant to sell products that are cheap in quality. But when Apple is able to create something affordable that doesn’t compromise on quality, it will do that, as the MacBook Neo attests.
In reality, the MacBook Neo is very much in keeping with Apple’s traditions dating back to the days of Steve Jobs. Ultimately, I think he’d very much approve of it. And I’m willing to bet that a huge number of Apple’s customers – and Windows switchers – will as well.
HKG (Hong Kong) on 2026-03-09 THIS IS A SCHEDULED EVENT Mar 9, 18:30 - 23:30 UTCMar 9, 16:42 UTCScheduled - We will be performing scheduled maintenance in HKG (Hong Kong) datacenter on 2026-03-09 between 18:30 and 23:30 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
Amazon slashes up to $300 off new Apple Studio Display Amazon continues to launch preorder discounts on 2026 hardware, with the Apple Studio Display up to $300 off today.Save up to $300 on 2026 Apple Studio Display at Amazon.Both Standard Glass and Nano-texture Glass options are eligible for preorder savings at Amazon today, with the models officially releasing on March 11.2026 Apple Studio Display deals Continue Reading on AppleInsider | Discuss on our Forums
Amazon slashes up to $300 off new Apple Studio Display Amazon continues to launch preorder discounts on 2026 hardware, with the Apple Studio Display up to $300 off today.Save up to $300 on 2026 Apple Studio Display at Amazon.Both Standard Glass and Nano-texture Glass options are eligible for preorder savings at Amazon today, with the models officially releasing on March 11.2026 Apple Studio Display deals Continue Reading on AppleInsider | Discuss on our Forums
Amazon slashes up to $300 off new Apple Studio Display Amazon continues to launch preorder discounts on 2026 hardware, with the Apple Studio Display up to $300 off today.Save up to $300 on 2026 Apple Studio Display at Amazon.Both Standard Glass and Nano-texture Glass options are eligible for preorder savings at Amazon today, with the models officially releasing on March 11.2026 Apple Studio Display deals Continue Reading on AppleInsider | Discuss on our Forums
New Keychron foldable keyboard fits in your pocket The new Keychron B11 Pro Ultra-Slim Wireless Foldable Keyboard does all the usual keeb stuff -- but it goes wherever you go.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
New CAD renders show Apple’s rumored foldable iPhone design Leaked CAD renders purporting to show Apple's first foldable iPhone, often referred to as the "iPhone Fold," have surfaced online, providing…
The post appeared first on MacDailyNews.
iPhone 17, 17e, Pro Max & iPhone Air best deals – Compare prices now Macworld
Best iPhone 17, Pro, Max and Air deals: Updated March 9, 2026
In the U.S. you can get some savings on unlocked iPhone 16 Pro and 16 Pro Max at Apple’s Refurbished store. See below for the best carrier deals on the newer iPhones.
U.K. shoppers can get discounts on the current generation of iPhones, with savings to be had on the iPhone Air:
iPhone Air 256GB: £200 off at Amazon U.K.
In September 2025 Apple launched the iPhone 17, 17 Pro, 17 Pro Max and the iPhone Air. Then, in March 2026, the iPhone 17e joined the line up. If you’re scouting out ways to buy any of those iPhone models, we have your back. Whether it’s directly from Apple, from your go-to retailer, or your carrier, there are loads of options to get yourself a new phone.
You don’t have to buy the iPhone 17, 17e, 17 Pro, or Pro Max, or the iPhone Air, directly from Apple, all the major carriers will offer you one on contract. One of the benefits of not buying from Apple is that you can take advantage of special promotions and deals offered by popular retailers and carriers. And, if you are shopping from the U.K., resellers, including Amazon, will sell you an unlocked iPhone at a good discount.
If you aren’t sure which new iPhone to buy, we compare every iPhone in a separate article. You can also find deals on other iPhones here: Best iPhone Deals.
Best iPhone 17 deals in the U.S. – How to get the best iPhone prices in the U.S.
If you are based in the U.S., the best deals for a new iPhone tend to be from the big U.S. carriers, such as AT&T, Verizon and T-Mobile.
In the U.S. an unlocked iPhone 17 has a starting price of $829 at Apple, but you can get up to $700 off with a trade-in (though most people will get around $400). You will also get an extra $30 discount if you activate the phone with one of the available carriers — AT&T, Boost Mobile, T-Mobile, or Verizon. All in all, you’ll save hundreds on the price as long as you have a new-ish phone to trade in.
One of the easiest ways to get the new iPhone is directly from your carrier.
AT&T: You can get up to $830 off the iPhone 17 when you trade in an eligible iPhone. The savings transform into monthly credits on your bill for the next 36 months.
T-Mobile: The carrier offers iPhone 17 models for free when you switch to T-Mobile and add a line on the Experience plans. The money transforms into bill credits spread over the next 24 months. T-Mobile is offering $1,100 off an iPhone Air or 17 Pro Max.
Verizon: Save up to $1,099 with a trade-in and a new line. This offer is only available online.
U.S. Cellular: You can get $999 off an iPhone Air at U.S. Cellular.
Xfinity Mobile: If you trade in a qualifying phone you can get up to $830 off a new iPhone 17 series model.
Boost Mobile: You can get $850 off the price of the iPhone 17 with Boost’s $65 per month plan.
You can also get your phone from one of the big retailers, though they might not have all of the same color and capacity options as the Apple Store:
Walmart: Prices start at $849 with AT&T, T-Mobile, or Verizon activation.
Best Buy: Prices start at $830 with AT&T or Verizon activation. Up to $375 in trade-in.
Best iPhone 17 deals in the U.K.
It’s a different story in the U.K. where there are fewer limitations on the sale of iPhones, so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract.
The deals tend to be on the older iPhones: we’re seeing the iPhone 16e for £499 at Amazon, for example.
You can pick up an unlocked iPhone Air from Amazon for £200 off:
Amazon, iPhone Air 256GB: £799 (£200 off, RRP £999)
In the U.K. you can find iPhone deals at the following carriers:
Mobiles.co.uk
O2
Vodafone
Three
Virgin Mobile
EE
Sky Mobile
Carphone Warehouse
Best prices for iPhone 17e
iPhone 17e, 256GB, from $599/£599
Retailer
Price
$599
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Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
Best prices for iPhone 17
iPhone 17, 256GB, from $799/£799
Retailer
Price
Check
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
iPhone 17, 512GB, from $999/£999
Apple iPhone 17 (512GB)
Price When Reviewed:
$999
Best prices for iPhone Air
The iPhone Air, while technically not part of the iPhone 17 family, is Apple’s thinnest phone ever. With a 6.5-inch display and just 5.6mm thick, this iPhone Air is a technical marvel, with an A19 Pro processor, 18MP Center Stage selfie camera, and 48MP Fusion camera that can capture 4K video at 60fps. There are some sacrifices, such as less battery life and a single camera, but if you want the latest “wow” phone, this is the one to get
Prices for the iPhone Air start at $999 for the 256GB version, and it goes as high as $1,399 for the 1TB model. Apple offers up to $700 off with a trade-in, and you can activate your phone straight away with AT&T, Boost Mobile, T-Mobile, or Verizon, although there’s no activation discount at all. There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All this could bring the price of the iPhone Air down to $299.
iPhone Air, 256GB, from $999/£999
Retailer
Price
$999
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
iPhone Air, 512GB, from $999/£999
Apple iPhone Air (512GB)
Price When Reviewed:
$1199
Best Prices Today:
$1999 at Apple
Best prices for iPhone 17 Pro & Pro Max
The iPhone 17 Pro and Pro Max have a new aluminum-and-glass design and deliver a “dramatic leap in performance” with the A19 Pro chip and vapor-cooled thermal management. They’ve also got three 48MP rear cameras, including an 8X optical-quality telephoto lens. For real iPhone pros, this is the best phone yet.
The iPhone 17 Pro and Pro Max are a bit pricier, starting at $1,099 and going up to $1,999 for the decked-out 2TB version of the Pro Max. Apple offers up to $700 off with a trade-in. There’s no extra discount if you activate your phone with one of the available carriers (AT&T, Boost Mobile, T-Mobile, or Verizon) straight away, so it doesn’t matter if you choose to connect to one at a later time. All in all, you could get the phone for as low as $399.
iPhone 17 Pro, 256GB, from $1,099/£1,099
Retailer
Price
$1099
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
iPhone 17 Pro, 512GB, from $1,299/£1,299
Apple iPhone 17 Pro (512GB)
Price When Reviewed:
$1299
Best Prices Today:
$1299 at Apple
iPhone 17 Pro Max, 256GB, from $1,199/£1,199
Retailer
Price
$1199
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
iPhone 17 Pro Max, 512GB, from $1,399/£1,399
Apple iPhone 17 Pro Max (512GB)
Price When Reviewed:
$1399
Best Prices Today:
$1399 at Apple
App review taking longer after screenshot rejection? My app was submitted for review and the first review only took about 2 days. It was rejected because of screenshots. I fixed the screenshots and resubmitted immediately, but now it has been more than 4 days and the status is still "Waiting for Review". Is it normal […]
App review taking longer after screenshot rejection? My app was submitted for review and the first review only took about 2 days. It was rejected because of screenshots. I fixed the screenshots and resubmitted immediately, but now it has been more than 4 days and the status is still "Waiting for Review". Is it normal […]
Best MacBook Pro deals: Best prices for M5, M5 Pro & M5 Max Macworld
Best MacBook Pro deals available now: Updated March 2026
These recommendations are based on the best prices right now at hundreds of resellers of Apple products. These are the best deals on MacBooks we’ve seen:
Today’s best MacBook Pro deals: U.S.
Amazon, 14-inch M5 MacBook Pro (512GB/16GB RAM): $1,549 ($50 off, WAS $1,599) Clearance
Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): $1,799 ($200 off, WAS $1,999) Clearance
Apple Refurbished, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): $1,949 ($450 off, RRP WAS $2,399) Refurbished
Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): $2,239 ($260 off, WAS $2,499) Clearance
See more U.S. MacBook Pro deals below…
Today’s best MacBook Pro deals: U.K.
KRCS, 14-inch M5 MacBook Pro (1TB/16GB RAM): £1,529.10 (£169.90 off, RRP £1,699)
KRCS, 14-inch M5 Pro MacBook Pro (1TB/24GB RAM): £1,979.10 (£219.90 off, RRP £2,199)
KRCS, 16-inch M5 Pro MacBook Pro (1TB/24GB RAM): £2,429.10 (£269.90 off, RRP £2,699)
Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): $2,349.99 (£149 off, WAS $2,499) Clearance
See more U.K. MacBook Pro deals below…
Want to buy a MacBook Pro for less than Apple’s price? We can help you find the best deals on a MacBook Pro using our Best Prices Comparison. Our deal finder looks at all the stores that sell Apple Macs and finds the best prices right now.
Whether it’s the brand new M5 Pro MacBook Pro, the M5 Max MacBook Pro, an M5 MacBook Pro, or an older M4 Pro or M4 Max MacBook Pro model that you want to find on sale, we share the best prices you can get the MacBook Pro for. We are already seeing discounts on the new M5 Pro and Max models at KRCS in the U.K. and will be on the look out for more deals as resellers get stock.
We also share advice on which model to buy – and which ones not to. We explain how to find a good deal now that Apple has introduced new processors and doubled the amount of storage offered at the entry-level while increasing prices compared to the previous generation. Find out how the new models compare to the older models – and if the deals really as good as they look.
How we find the best MacBook Pro deals
When choosing the best MacBook Pro deals, our editors draw on years of experience with both new and older Apple hardware, alongside continual tracking of market pricing. Because we monitor MacBook Pro prices year-round, we know exactly what resellers have charged in the past, so we can quickly spot a genuinely great discount versus an average one.
Our international team aims to review every MacBook Apple sells and use these machines daily, so we understand which models offer the strongest value for money and can guide you toward the smartest purchase.
You can trust our deals recommendations because:
We check leading U.S. and U.K. retailers throughout the year to stay on top of the best available prices.
We also check the Apple Refurbished store to see if prices are better.
We use price-tracking tools to monitor discounts in real time and identify which store truly has the lowest price.
Our editors hand-select deals based on long-term pricing trends and insights from our own in-depth product reviews.
We take Apple’s release cycles into account, helping you avoid buying right before a major update.
We highlight upcoming shopping events or special promotions that might see prices lowered further.
We compare like with like: so if the newest model offers more storage, or more RAM, we make this clear.
We update the prices in this article regularly, but it’s still worth checking multiple retailers in the comparison tables below because MacBook Pro prices shift frequently. If you’re targeting a specific model, look in the price comparison boxes below to secure the best possible deal.
If you would also consider a MacBook Air then take a look at our round up of the best MacBook Air deals. We also have a guide to the best Apple deals right now on all Apple products, including iMac, Mac mini, iPhone, iPad, and Apple Watch.
MacBook Pro pricing
Configuring your ideal Mac is different now. Foundry
At the beginning of February 2026, Apple completely changed the way the online Apple Store works. Previously, the Apple Store presented a clear selection of configurations and buying options, allowing shoppers to choose the model that best suited their needs and budget. Now, shoppers begin with a base configuration and add options – such as more RAM or additional storage – until they reach the specification they want.
With this new approach, it is less obvious up front how much an ideal configuration will cost, which we think is a disadvantage for buyers. Apple, however, is likely hoping that this method will encourage customers to choose higher-end configurations.
Another consequence of this change to how you buy a Mac is that it has become more difficult to compare pricing between generations. With the arrival of the M5 Pro and M5 Max MacBook Pro, prices and configurations have changed significantly. At first glance it may appear that prices have increased, but in some cases you now get more for your money because the new models don’t just include a new chip – they also double the storage. In other cases, prices are higher because the lower-capacity models have been removed from the lineup.
MacBook Pro, M5: This model has been on sale since October and previously started at $1,599. However, in March 2026 Apple removed the 512GB model from the lineup, meaning the entry-level configuration now starts at $1,699. At first glance this may look like a price increase, but the base model now includes 1TB of storage instead of 512GB. Previously, the 1TB model cost $1,799, so the effective price has actually dropped by $100.
14-inch MacBook Pro, M5 Pro: The base 14-inch M5 Pro MacBook is $2,199. That is a $200 increase from the base M4 Pro MacBook Pro, but now comes with 1TB storage, rather than 512GB. Upgrading to a 1TB SSD in the $1,999 M4 Pro MacBook Pro added $200 to the price tag, bringing it to the same $2,199. So effectively, the pricing has not changed.
14-inch MacBook Pro, M5 Max: Now starts at $3,599 with a 2TB SSD. The laptop it replaces, the M4 Max MacBook Pro, started at $3,199, but it came with a 1TB SSD, and an upgrade to 2TB was $400, bringing its price to $3,599. So pricing is essentially the same, but the starting price is higher due to the extra storage.
16-inch MacBook Pro, M5 Pro: Now starts at $2,699 with an M5 Pro processor and 2TB of storage. The 1TB option is no longer available, so the entry price to own a 16-inch model is now higher.
16-inch MacBook Pro, M5 Max: Alternatively you can spend $3,899 to get an M5 Max chip and 2TB of storage. It’s more expensive because you’re forced into higher storage tiers.
New vs old MacBook Pricing: At a glance
We recommend that you compare any deals on older MacBook Pro models with the equivalent model available now, to make sure you are getting a better deal.
SPECOLD 14-inch MacBook ProNEW 14-inch MacBook ProOLD 16-inch MacBook ProNEW 16-inch MacBook ProM5, 512GB/16GB RAMWas $1,599/£1,599M5, 1TB/16GB RAMWas $1,799/£1,799Now $1,699/£1,699M5, 1TB/24GB RAMWas $1,999/£1,999Now $1,899/£1,899M4 Pro, 512GB/24GB RAMWas $1,999/£1,999Was $2,499/£2,499M4 Pro, 1TB/24GB RAMWas $2,399/£2,399Was $2,499/£2,499M4 Pro, 512TB/48GB RAMWas $2,899/£2,899M5 Pro, 1TB/24GB RAMFrom $2,199/£2,199From $2,699/£2,699M4 Max, 1TB/36GB RAMWas $3,199/£3,199Was $3,499/£3,499M5 Max, 2TB/36GB RAMFrom $3,599/£3,599From $3,899/£3,899M4 Max, 1TB/48GB RAMWas $3,999/£3,999M5 Max, 2TB/48GB RAMFrom$4,099/£4,099
Is now a good time to buy a new MacBook Pro?
The M5 Pro and M5 Pro Max versions of the MacBook Pro launched in March 2026 so now is a great time to buy one.Foundry
Now is a good time to buy a new MacBook Pro if you’re looking for the latest model. The MacBook Pro now comes with the newest M5, M5 Pro, and M5 Max chips, and Apple has also increased storage across the range. In some cases, you actually get more for your money than before. However, as explained above, MacBook Pro models generally cost more than they did prior to Apple’s March 2026 update.
As is usually the case when new Macs launch, resellers are likely to discount older models to clear stock. This time, however, the older machines don’t just lack the new chip – they also come with half the storage. Any discounts should take this into account; if they don’t, those deals are best avoided.
In some cases though, it may still be worth grabbing a deal on a lower-storage M4 Pro or M4 Max model. This is because, while the new generation offers more storage, it also comes at a significantly higher price. If your budget doesn’t stretch that far, the previous generation may be your best option.
Which MacBook Pro to buy
The choice of which MacBook depends a lot on how much you have to spend.Foundry
When deciding on a MacBook Pro, it’s important to understand the performance hierarchy. The M5 Pro and M5 Max models are for a completely different user than the standard M5 MacBook Pro. The M5 Pro offers more CPU and GPU cores than the M5, supports more memory, and includes more advanced ports like Thunderbolt 5. The M5 Max has the same number of CPU cores but more GPU cores and greater support for RAM.
14-inch MacBook Pro with M5 chip: This is the entry-level model, launched in October 2025 with a slight change to the line up in March 2026. It delivers significant performance gains compared, particularly in graphics and SSD speeds, over the previous M4 generation. The 14-inch MacBook Pro with the M5 chip is designed for users who need more sustained performance than a MacBook Air can offer but don’t require the top-tier power of the M5 Pro or M5Max models. It strikes a balance of price, performance, and premium features, making it the best MacBook for those who need a little more power than the M5 MacBook Air offers.
14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max chips: For the most demanding professional work, the M5 Pro and M5Max models, released in March 2026, provide superior power, offer more ports (including Thunderbolt 5), and are aimed at professionals with demanding workflows. These MacBooks are ideal for creative professionals (such as high-end video creators, digital artists, illustrators, photographers, 3D animators); technical professionals (programmers, designers, and software developers) and power users who needs more “oomph” for movie editing or gaming.
There is another element to the decision. Both the M5 Pro and M5 Max are available in both 14-inch and 16-inch MacBook Pro models, which offer similar specifications but differ in screen size and battery life. To determine which would suite you best consider the following:
The 14-inch M4 Pro/Max is best for those who value portability, work frequently on the road, or primarily use an external monitor at their desk. It offers up to 22 hours of battery life.
The 16-inch M4 Pro/Max is the choice for users who need a large, powerful screen on the go and the best possible battery life, which is rated at up to 24 hours. These Macs now come with 2TB storage as standard, with a price to match, which may mean they are now our of reach of some budgets.
For more help with your decision read our comparison of every Apple Mac and MacBook, and our direct comparison of the MacBook Air vs MacBook Pro.
Best MacBook Pro refurbished deals
While Apple rarely discounts new Macs, from time to time there are some excellent deals to be had in Apple’s Refurbished Store. The Macs in Apple’s refurbished store may be ex-display stock, or they may have been returned to Apple due to a fault, but they are fully reconditioned now and come with a full year’s warranty. Read about buying a refurbished Mac.
It’s not only Apple that sells refurbished Macs, but Apple does offer some great incentives to buy from Apple’s Refurbished Store, so we do recommend taking a look there for great MacBook Pro deals.
Apple’s U.S. refurbished store has the following MacBook Pro models in stock:
M4 MacBook Pro, up to $260 off
M4 Pro MacBook Pro, up to $360 off
M3 Pro MacBook Pro, up to $350 off
M2 Pro MacBook Pro, up to $470 off
We recommend: Apple Refurbished, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): $1,949 ($360 off, RRP was $2,399) – Apple has dropped the price by $100 since the arrival of the M5 Pro models.
Get a refurbished MacBook at Apple's refurbished store (U.S.)
Apple’s U.K. refurbished store usually has the following MacBook Pro models in stock, but they are currently listed as unavailable:
M4 Pro MacBook Pro, up to £380 off
M4 Max MacBook Pro, up to £600 off
M3 Pro MacBook Pro, up to £360 off
M2 Pro MacBook Pro, up to £590 off
M2 Max MacBook Pro, up to £710 off
Apple did offer a refurbished, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,119 (£380 off, RRP £2,499) before the arrival of the M5 Pro.
Get a refurbished MacBook at Apple's refurbished store (U.K.)
Best MacBook Pro deals right now
While you could buy a MacBook Pro from Apple, below you will find price comparison tables that show the best prices right now for each model of MacBook Pro from various stockists. You will also find deals on MacBook Pro models that Apple has now discontinued, as long as stockists still have them available.
Not sure which MacBook to buy? For help choosing we have a comparison of the MacBook Air vs MacBook Pro and you may also like to read our Mac buying guide that covers every Mac Apple makes.
M5 MacBook Pro deals
14-inch, M5, 10-core CPU/10-core GPU, 1TB/16GB RAM, WAS $1,799/£1,799, NOW: $1,699/£1,699
Retailer
Price
$1,649
View Deal
$1699
View Deal
$1794
View Deal
$1899
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
14-inch, M5, 10-core CPU/10-core GPU, 1TB/24GB RAM, WAS $1,999/£1,999, NOW: $1,899/£1,899
Retailer
Price
$1,845
View Deal
$1875
View Deal
$1999
View Deal
$2389.95
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
M5 Pro & M5 Max MacBook Pro deals
14-inch, M5 Pro, 15-core CPU/16-core GPU, 1TB/24GB RAM, $2,199/£2,199
Retailer
Price
$2,199
View Deal
$2199
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
14-inch, M5 Max, 18-core CPU/32-core GPU, 2TB/36GB RAM, $3,599/£3,599
Retailer
Price
$3,599
View Deal
$3599
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M5 Pro, 18-core CPU/20-core GPU, 1TB/24GB RAM, $2,699/£2,699
Retailer
Price
$2,699
View Deal
$2699
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M5 Max, 18-core CPU/32-core GPU, 2TB/36GB RAM, $3,899/£3,899
Retailer
Price
$3899
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
Clearance deals on discontinued MacBook Pro
If you don’t mind buying an older MacBook Pro, there are some great deals to be had, if you take a look at the charts below.
14-inch, M5, 10-core CPU/10-core GPU, 512GB/16GB RAM, WAS $1,599/£1,599
Retailer
Price
$1349
View Deal
$1,449
View Deal
$2074.95
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
14-inch, M4 Pro, 12-core CPU/16-core GPU, 512GB/24GB RAM, WAS $1,999/£1,999
Retailer
Price
$1649
View Deal
$1,799
View Deal
$1949
View Deal
$1999
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
14-inch, M4 Pro, 14-core CPU/20-core GPU, 1TB/24GB RAM, WAS $2,399/£2,399
Retailer
Price
$1929
View Deal
$2,299
View Deal
$2299
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
14-inch, M4 Max, 14-core CPU/32-core GPU, 1TB/36GB RAM, WAS $3,199/£3,199
Retailer
Price
$3099
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M4 Pro, 14-core CPU/20-core GPU, 512GB/24GB RAM, WAS $2,499/£2,499
Retailer
Price
$2099
View Deal
$2,239
View Deal
$2499
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M4 Pro, 14-core CPU/20-core GPU, 512GB/48GB RAM, WAS $2,899/£2,899
Retailer
Price
$2,849.99
View Deal
$2899
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M4 Max, 14-core CPU/32-core GPU, 1TB/36GB RAM, WAS $3,499/£3,499
Retailer
Price
$3199.95
View Deal
$3,421.16
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
16-inch, M4 Max, 16-core CPU/40-core GPU, 1TB/48GB RAM, WAS $3,999/£3,999
Retailer
Price
$3899
View Deal
Price comparison from over 24,000 stores worldwide
Product
Price
Price comparison from Backmarket
Where to buy a MacBook Pro
You can find the MacBook Pro on sale at various locations. You could buy a MacBook Pro directly from Apple, or at stores and Apple Premium Resellers around the world – many of whom offer discounts on new and old Macs, so it’s worth shopping around. Find out more in our Where to buy a Mac article for more advice.
One benefit of buying from Apple is you could trade in your old Mac and get money off. We have an article explaining How to get money off with Apple’s trade-in program.
We recommend the following resellers in the U.S. and U.K.:
U.S. retailers
Apple Store
Apple Education Store
Amazon
B&H Photo
Best Buy
Walmart
Adorama
Looking for other ways to save money. Find out if you can save money buying Apple products from another country.
U.K. retailers
Apple Store
Apple Education Store
Amazon
AO.com
BT Shop
Currys
Ebuyer
John Lewis
Laptops Direct
Very
Additionally, Apple has a number of Apple Premium Resellers in the U.K. who stock Macs and offer other services:
KRCS
Insight
iStore
Select
Western Computer
Jigsaw
Where to get a refurbished MacBook Pro
You can get refurbished Macs from other suppliers too, including the following refurbished resellers listed below:
In the U.S.:
Apple
Amazon
Back Market
Best Buy
Gainsaver
OWC
Mac Of All Trades
Refurb.me
In the U.K.:
Affordable Mac
Apple
Amazon
Back Market
Hoxton Macs
Laptops Direct
MacFinder
Mac 4 Sale
Music Magpie
Amazon also has a certified refurbished store for Apple products but we would advise against buying any products that are older than five years – most of the products we see on the Amazon refurbished store are unfortunately very old. Another place to look is BackMarket US and BackMarket UK, which sells refurbished Macs and other Apple products. We also recommend Hoxton Macs in the U.K.
Find the latest Apple refurbished deals here. If you are considering buying a second-hand Mac read: Should I buy a used Mac?
Apple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman Apple TV on Monday revealed the trailer for “Margo’s Got Money Troubles,” starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and…
The post appeared first on MacDailyNews.
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Apple Has Apparently Already Finalized iPhone 18e Apple has already finalized plans for next year's entry-level "iPhone 18e" model, according to a known leaker.
According to a new post from the Weibo user known as "Fixed Focus Digital," Apple has now locked in plans for the iPhone 18e. This is despite the fact that the iPhone 17e hasn't yet launched.
The iPhone 17e features the A19 chip, Apple's C1X modem, MagSafe, and 256GB of base storage. Little is known about the iPhone 18e's features at this stage, but the A20 chip seems highly likely. The Dynamic Island is also a potential feature since it was rumored for the iPhone 17e and many such features seem to trickle down to Apple's entry-level devices over time.
The iPhone 18e is rumored to launch alongside the iPhone 18 and iPhone Air 2 in the spring of 2027. The iPhone 17e launches later this week.Related Roundup: iPhone 17eTags: Fixed Focus Digital, iPhoneBuyer's Guide: iPhone 17e (Buy Now)Related Forum: iPhoneThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Launched a new game in the App Store This was my first Swift app, I had previously only written code in Objective C for previous apps. https://games.apple.com/us/game/6759936732 submitted by /u/xtr2009 [link] [comments]
Deals: M4 iPad Air up to $100 off, 2026 Apple Studio Display $300 off, official Apple Sport bands from $29, more While there is now less than 48 hours left to score the pre-order deals on the new MacBook Neo, M5 Air, and M5 Pro MacBook Pro, today’s 9to5Toys Lunch Break is kicking off some notable cash discounts on the new iPad – Amazon is now offering up to $100 off M4 iPad Air ahead of release this week with discounts on every configuration. It also happens to have already slashed up to $300 off the new 2026 Apple Studio Display pre-orders alongside deals on Powerbeats Pro 2 with Find My, this massive $450 price drop on a maxed out M5 iPad Pro, and the official Anchor Blue Apple Sport Loop and Band are up to 41% off right now. Head below for a closer look.
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Steve Wozniak on Apple at 50: We didn’t foresee the future, but we took the first step “Well, it kind of started when I was born,” Steve Wozniak jokes when asked about Apple’s origin. “Steve Jobs wanted a company and he did it, and I was his resource,” Wozniak, who co-founded Apple with Jobs nearly five decades ago, adds.
Wozniak also says Apple wasn’t in the business of predicting the future. Instead, it started with a focus of creating something better than the competition.
more…
Apple preps 3D-printed aluminum for future products Apple's manufacturing design and operations teams are actively developing 3D-printed aluminum techniques (building directly on…
The post appeared first on MacDailyNews.
Today in Apple history: eWorld closes its virtual doors On March 9, 1996, Apple confirmed that it would shut down eWorld, a cartoony (and pricey!) online service that was truly ahead of its time.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
MacBook Neo's AppleCare+ Repair Fees Are Lower Than All Other Macs The new MacBook Neo has a breakthrough starting price of just $599, and AppleCare+ repair fees for the laptop are lower than all other Macs too.
AppleCare+ for the MacBook Neo can be purchased for $139 upfront, or customers can opt to pay $4.99 per month or $49.99 per year indefinitely. In the U.S., there is also AppleCare One, which lets you protect multiple Apple products from $19.99 per month.
For a MacBook Neo with AppleCare+ coverage, repair fees are as follows:
Battery replacement: $0
Screen damage: $49
External enclosure damage: $49
Other accidental damage: $149For all other Macs with AppleCare+ coverage, most of the repair fees are higher:
Battery replacement: $0
Screen damage: $99
External enclosure damage: $99
Other accidental damage: $299
All prices listed in this article are in U.S. dollars.
Apple began accepting MacBook Neo pre-orders last week, and the laptop launches Wednesday.Related Roundup: MacBook NeoTag: AppleCareThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
MacBook Neo is just the latest in Apple's 35 years of trying to make a budget portable Since the dawn of Apple laptops 35 years ago with the PowerBook 100, it has tried to make some of them affordable, with mixed results. The MacBook Neo finally delivers on that promise and is an excellent balance between features and cost.MacBook Neo and (inset) a PowerBook 100It's true that Apple does not have a reputation for making low budget devices, so the MacBook Neo is a departure. But sometimes it seems as if it's not for want of trying that Apple hasn't previously brought out such a good combination of design and cost in a laptop.Apple's efforts to make such a device don't date all the way back to its first ever portable, well, luggable, but they come close. In 1989, Apple released the Macintosh Portable, which at 16lbs was as heavy as two current Mac Studios. And that weight doesn't even include the wall wart. Continue Reading on AppleInsider | Discuss on our Forums
Apple’s adorable Finder guy has broken the internet Macworld
In just two days, the MacBook Neo will usher in a new era for Apple. For the first time ever, it will have a computer aimed at kids on a budget, and Apple Stores everywhere are sure to be mobbed with people who want a look at the new machine.
Nothing introduces a new era better than a whole new marketing scheme. At the same time Apple announced the MacBook Neo, it also began posting TikTok videos clearly aimed at Gen Z and Gen Alpha kids who have probably never owned a Mac. The videos are quirky and weird in all the right ways, but what really captured everyone’s attention was a couple of quick appearances of a little Finder guy.
So far, he’s made two brief appearances on Apple’s TikTok account. The first was on a TLDR video showcasing the Neo’s specs, while the second glimpse was captured by X user @m2macmini during a TikTok livestream called “Matcha Break with MacBook Neo.” In the video still, he’s seen working at a tiny desk with an even tinier MacBook Neo, drinking a cup of matcha. Since TikTok livestreams disappear immediately after the stream ends, we’ll have to wait until Apple runs another video featuring the little Happy Mac if we ever want to see him in action again.
He’s just 1 apple tall 🥹 pic.twitter.com/DlKjuPSgdi— alijah ✰ (@m2macmini) March 5, 2026
But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and 3D sculpts of the character all over our feeds. People are practically begging Apple to give us more information about the little guy or make little figures we can put on our desks.
We don’t know if the Finder guy will ever show up at the Apple Store, but even if he never does, he’ll always have a place in our hearts.
Apple TV unveils new star-packed series based on bestselling novel One of Apple TV’s highest-profile originals of the year, Margo’s Got Money Troubles, is coming soon—and its trailer was just released.
more…
Apple Studio Display Gets First Pre-Order Discounts at Up to $300 Off Amazon today has introduced the first big pre-order discounts on the brand new Apple Studio Display lineup, with up to $300 off these monitors. The Studio Display deals join pre-order discounts on M4 iPad Air, MacBook Neo, and more on Amazon and other retailers.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
There are three models of the 2026 Studio Display on sale right now, including two Nano-texture glass models and one Standard Glass model. The biggest discount is on the Nano-texture Glass Studio Display with Tilt- and Height-Adjustable Stand for $1,999.00, down from $2,299.00.
$50 OFFApple Studio Display (Nano-texture/Tilt) for $1,849.00
$50 OFFApple Studio Display (Standard/Tilt and Height) for $1,949.00
$300 OFFApple Studio Display (Nano-texture/Tilt and Height) for $1,999.00
The Studio Display is a 27-inch monitor with a 5K Retina LCD display, built-in camera, speaker system, and microphone array. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Related Roundup: Apple DealsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Pixels & People iOS Coffee Break – Issue #70 is live! 💪 This week, our app design team gathered at our Aveiro office for three days to fine-tune the UI, share meals and spend some great time together. https://www.ioscoffeebreak.com/issue/issue70 submitted by /u/Upbeat_Policy_2641 [link] [comments]
Has anyone actually shipped an App Clip use case that converts? Hi everyone! I am testing App Clips as a try-before-you-install funnel. Built my first one around a teleprompter app – scan a the clip, start reading off your screen instantly. No install, no sign-up. The full app adds voice-tracked auto-scrolling using Apple's on-device speech models. Still early, but curious to know if anyone else has […]
New CAD drawings reveal Apple’s upcoming folding iPhone CAD drawings supposedly reveal the design of the first folding iPhone from multiple angles. It's not going to look much like rival foldables.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple might have new ‘Ultra’ products coming this year, per report Apple just launched the remarkably low-cost MacBook Neo, but the latest reporting from Mark Gurman says the company also “plans to push deeper into the high end with more Ultra devices.”
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PDX (Portland) on 2026-03-16 THIS IS A SCHEDULED EVENT Mar 16, 14:00 - 23:45 UTCMar 9, 13:58 UTCScheduled - We will be performing scheduled maintenance in PDX (Portland) datacenter on 2026-03-16 between 14:00 and 23:45 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
United Kingdom Account Security Carrier Partner Maintenance – Three THIS IS A SCHEDULED EVENT Mar 16, 17:30 - 21:50 PDTMar 9, 06:54 PDTScheduled - Our carrier partner Three United Kingdom is conducting a planned maintenance from 16 March 2026 at 17:30 PDT until 16 March 2026 at 21:50 PDT. During the maintenance window, there could be intermittent API request failures for Three United Kingdom customers.Impacted Products: Verify Silent Network Auth, Lookup SIM Swap, Lookup Identity Match, Legacy Identity MatchAndAttributes
United States SMS and MMS Carrier Partner Maintenance THIS IS A SCHEDULED EVENT Mar 29, 20:00 - 22:00 PDTMar 9, 07:07 PDTScheduled - Our SMS and MMS carrier partner in the United States is conducting a planned maintenance from 29 March 2026 at 20:00 PDT until 29 March 2026 at 22:00 PDT. During the maintenance window, there could be intermittent delays delivering SMS and MMS to and from United States handsets via United States short codes.
iPhone 17e Reviews: Two Key Upgrades The first reviews of the iPhone 17e were published today by selected publications and YouTube channels, ahead of the device launching on Wednesday.
iPhone 17e features the same overall design as the iPhone 16e, but it gained Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, and Apple's second-generation C1X cellular modem. In the U.S., the iPhone 17e starts at the same $599 as the iPhone 16e did, but it has a doubled 256GB of base storage.
The Verge's Allison Johnson recommended that customers purchase the standard iPhone 17 for an extra $200 over the iPhone 17e, if they can afford to. The standard iPhone 17 has been very popular, and it offers some features the iPhone 17e lacks, including a 120Hz ProMotion display, a Dynamic Island, and an extra Ultra Wide rear camera.
If you do opt for the iPhone 17e, though, MagSafe and the 256GB of base storage are the two key upgrades over the iPhone 16e.
CNN Underscored's Mike Andronico called MagSafe a "huge" addition:While the iPhone 17e looks and feels just like last year's model, there's one huge change under the hood: MagSafe support. Apple's latest entry level phone works with the wide ecosystem of magnetic accessories out there, including MagSafe wallets, MagSafe battery packs and MagSafe charging stands. It's been so nice being able to plop my iPhone 17e on my Belkin Boost Charge stand while I'm at my desk and snap on my Baseus PicoGo battery pack when I'm on the go, two major conveniences I often have to give up when testing a cheaper phone. MagSafe allows for twice the wireless charging speed at 15W versus 7.5W, and while Google just joined the party with its similar PixelSnap tech, you won't find that feature on the new $500 Google Pixel 10a.Google's budget Pixel 10a smartphone lacks an equivalent MagSafe feature.
iPhone 17e benchmarks already surfaced last week, revealing that the device's A19 chip is up to 15% faster than the iPhone 16e's A18 chip and unsurprisingly on par with the standard iPhone 17. In other words, performance is totally fine.
iPhone 17e features Apple's latest C1X modem for cellular connectivity. Apple says the C1X is up to twice as fast as the C1 modem in the iPhone 16e.
On AT&T's network in New Jersey, PCMag's Eric Zeman said the iPhone 17e achieved a peak download speed of 419 Mbps, but he did not test any other devices for comparison. In a study published in September, Ookla said the iPhone 16e achieved a median download speed of 169 Mbps on AT&T, so it seems like twice-as-fast 5G is roughly accurate.
CNET, Engadget, and WIRED also shared iPhone 17e reviews, among others.
Video Reviews
Related Roundup: iPhone 17eTag: iPhoneBuyer's Guide: iPhone 17e (Buy Now)Related Forum: iPhoneThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Integrating pet products into the smart home with Jacob Zuppke on Smart Home Insider On this week's episode of the Smart Home Insider podcast, our guest host Jacob Zuppke joins to discuss integrating pet products into the smart home, as well as more of this week's news.Smart Home Insider podcastJacob Zuppke is the CEO of Whisker, the company that created the most popular automated litter box, the Litter Robot. With his background in SEO and digital marketing, he became a master of all trades to help lead the smart home brand.We talk a bit about the new Litter Robot 5 Pro, but we also talk about the larger task of integrating smart pet products into ecosystems and the smart home as a whole. Before we get into that, we first talk about the news. Continue Reading on AppleInsider | Discuss on our Forums
Watch: Apple CEO Tim Cook discusses Apple’s first 50 years Apple CEO Tim Cook sits down with CBS "Sunday Morning" to reflect on the company's 50-year journey, exploring Steve Jobs' enduring vision…
The post appeared first on MacDailyNews.
M4 iPad Air Reviews: Faster Chip, Familiar Design The first reviews of the iPad Air with the M4 chip have been shared by selected publications and YouTube channels, ahead of the device launching this Wednesday.
The new iPad Air features the M4 chip, 12GB of memory, the N1 wireless chip for Wi-Fi 7 and Bluetooth 6 connectivity, and Apple's C1X modem on cellular models. Everything else remains unchanged compared to last year's M3 model.
M3 vs. M4 iPad Air Buyer's Guide: All Differences Compared
Many of the reviews noted the small, iterative nature of the M4 iPad Air over last year's M3 model, with many features like the design, 60Hz Liquid Retina display, and Touch ID button lingering unchanged since 2020. Tom's Guide said:
I wouldn't go so far to say that the Air's design has calcified, but if you go back several generations, you'll see little has changed from year to year. The M4 Air has the same design as the Air Apple released back in 2020. To be sure, it's a great look — thin, light, and a nice slim bezel all the way around.
The main upgrade is the move to the M4 chip, which reviewers agreed is noticeably faster than last year's M3 model, even if it doesn't dramatically change what can be achieved with the device.
Now powered by an M4 chip, the iPad Air is modestly faster than last year's iPad Air M3. On our benchmark tests, it scored appreciably faster, both in single- and multicore, as well as in frame rate tests. The most notable difference you'll see is if you go back a couple of generations; the M4 iPad scored nearly two times higher than the M1 Air on our Geekbench test.
Mashable highlighted the new chip's better optimization for AI tasks:
I tried to test its AI capabilities using apps like Final Cut Pro's auto-captions, Voice Memo's transcription features, and CollaNote's AI image generation. Even with WiFi and cellular data turned off, these processes happened almost instantly, and without any big mistakes.
In CollaNote, the popular note-taking app, you can use the Magic Pen to circle a doodle and turn it into an actual graphic. Record a note or interview with Voice Memos, and you'll get an accurate transcription at the push of a button. In Pixelmator, you can upscale images and remove backgrounds from photos practically instantly.
I also feel like I'm barely scratching the surface of what you can do with the iPad Air's Neural Engine, particularly when it comes to utilizing Apple Shortcuts and open-source models.
Gizmodo noted that while the new iPad Air benefits from the M4 chip, it still falls short of the version of the M4 used in other devices like the MacBook Air:
The iPad Air isn't powered by the same M4 chip in the M4 MacBook Air. The tablet chip is a binned version, meaning it contains fewer cores than the maxed-out 10-core CPU and 10-core GPU. Apple configured the M4 iPad Air version with an 8-core CPU and a 9-core GPU. In practice, you won't see quite the same performance as you would on the M4 MacBook Air. It's also slower for more graphically demanding tasks, like 3D modeling.
What may be helping the M4 iPad Air get a leg up is the upgrade to 12GB of unified memory. That's 4GB more than the M3 iPad Air. This will necessarily increase speeds for when you have multiple apps open at once. It will also boost overall performance.
Reviewers also looked at the new connectivity chips in the device, noting solid performance with no perceptible drawbacks to moving to Apple's custom hardware. Engadget writes:
The other main change is Apple's in-house networking chips are on board here. The N1 covers Wi-Fi 7, Bluetooth 6 and Thread, while the C1X handles cellular connectivity if you buy a 5G-capable model. Again, this doesn't change the experience of using the iPad Air in any major way, but having the newest Wi-Fi and Bluetooth protocols on board is good for future usage, regardless of who built the chip. In my testing, the C1X on Verizon's 5G network was extremely fast around the suburbs of Boston and didn't seem any slower (or any faster) than other devices I have running on the same carrier. That's fine, as other Apple devices I've tried with the C1X (like the iPad Pro) are solid and reliable, which is the most important thing.
Video Reviews
Related Roundup: iPad Air Buyer's Guide: iPad Air (Buy Now)Related Forum: iPadThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Every iPhone now has a useful hardware feature that zero Samsung phones offer This week, Apple is releasing the new iPhone 17e, which doubles the storage and adds the “magic of MagSafe” to the $599 iPhone 16e replacement. Apple’s decision to bring MagSafe to the last iPhone holdout means every iPhone now has a useful hardware feature that zero Samsung phones offer.
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PDX (Portland) on 2026-03-23 THIS IS A SCHEDULED EVENT Mar 23, 14:00 - 23:45 UTCMar 9, 13:40 UTCScheduled - We will be performing scheduled maintenance in PDX (Portland) datacenter on 2026-03-23 between 14:00 and 23:45 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
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Apple iPad Air review roundup: Faster as expected, but iterative Early reviews say the Apple iPad Air delivers impressive performance gains with the M4 chip, but that doesn't mean existing users should rush to upgrade.M4 iPad AirReviews of Apple's M4 iPad Air began appearing Monday after the company lifted its review embargo. Major publications quickly published hands-on testing of the new tablet.Coverage focuses largely on the addition of Apple's M4 chip and updated wireless hardware. Apple kept the same overall design and Liquid Retina display found on the previous generation. Continue Reading on AppleInsider | Discuss on our Forums
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Apple floods TikTok with ‘brain rot’ videos Macworld
Apple has posted a flurry of TikTok videos following the launch of the MacBook Neo last week, and they’re pretty bizarre. In fact, anyone older than Gen Alpha may find them entirely incomprehensible.
Apple has been on TikTok since April 2020, but you wouldn’t know it to look at the company’s account. It has a policy, here and on other social media networks, of deleting all of its posts from time to time in order to clear the decks for a major launch, and there are currently just 12 videos on there, all posted since the middle of last week.
Of the 12 videos, the first three are relatively normal, announcing the launch of the MacBook Neo, showing it being unboxed, and summarising its specs and features. But then things get strange.
The next three videos focus on citrus, the most eye-catching of the Neo’s color finishes. And the videos celebrate this with what those under the age of 16 would call brain-rot memes: “I love limes;” images of bubbles on citrus fruit, with strange accompanying noises; and a lime FaceTiming a lemon.
It’s enough to make a middle-aged journalist feel very confused and very old, and that’s probably the idea. Apple is making it clear that the MacBook Neo is targeted squarely at young customers and the education market in particular. As we’ve written elsewhere, if you’re questioning the tech specs of the device, it’s not for you.
Compared to the citrus videos, the rest seem almost normal. But in isolation, they’re still objectively odd.
The next three are about the blush pink color option, so we get (obviously) Apple’s iconic face logo blushing and getting cute anime eyes; sped-up footage of a pink sunrise accompanied by the Apple startup sound; and POV of someone putting on pink blusher.
There’s a brief interlude for grainy footage seemingly from the launch of the original Macintosh, with a binary caption that translates into the word “mother.” Then to finish, we turn to the indigo color finish, which means images of hands stained dark blue, and some sloshing dark blue liquid; and someone wearing dark blue jeans and incredibly noisy shoes revealing they have a MacBook in their back pocket.
The comments on the videos are mixed. I saw several asking if Apple’s account had been hacked, or even if everything was okay. But it seems like exactly the sort of reaction the company would have wanted. It’s drawing attention firstly to the MacBook Neo’s existence, but secondly to how different the device is from what’s come before.
iPhone 17e review roundup: Cheap, cheerful, and fixes the iPhone 16e's mistakes The first wave of iPhone 17e reviews call it an improved budget smartphone, thanks to better performance and MagSafe.iPhone 17eOne week after the launch of the iPhone 17e, the first reviews of the budget iPhone have started to surface. As usual, it's a positive set for Apple's hardware.The update to the iPhone 16e, the reviewers all pick up on the new model being better than the previous one, packing more processing power and gaining MagSafe charging. Continue Reading on AppleInsider | Discuss on our Forums
M4 iPad Air reviews: Apple’s powerful, best-value model gets even better Apple’s new M4 iPad Air arrives in users’ hands this Wednesday, and today the first reviews of the upgraded iPad have arrived. Here’s an overview of what reviewers are saying.
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iPhone 17e reviews praise improved budget pick that makes iPhone 17 look even better Apple’s new iPhone 17e hits stores on Wednesday, and reviews for the latest $599 model have arrived. Reviewers are praising the new color option, doubled storage capacity, and inclusion of MagSafe. However, what the iPhone 17e lacks is also making the standard iPhone 17 look even better for those who can afford it.
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When a PDF refuses to cooperate, this is the tool to open PDF Agile Premium is an all-in-one PDF editor that lets you edit, convert, annotate, and secure PDFs—and a lifetime license is just $39.99 right now.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri Attitudes to the hugely delayed launch of the new Siri seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in a deleted video ad for the iPhone 16, but it appears it may officially launch alongside the iPhone 18.
Amazon’s Alexa+ service initially looked to be well ahead of Apple, but it too was delayed – and also appears to be failing to deliver on its promises …
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Anker's New Prime 3-in-1 Foldable Charging Station Hits Record Low on Amazon, Plus More Anker Deals Last month, Anker debuted its new Prime 3-in-1 Wireless Charging Station with a launch discount on Amazon. This deal has gotten even better today, with the accessory marked down to $115.99, down from $149.99, and no need for a coupon.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
The Prime 3-in-1 Wireless Charging Station features Qi2.2 support, which lets a compatible MagSafe iPhone charge at up to 25W. It's the same speed as Apple's MagSafe charger, and it is 10W faster than the standard Qi2 MagSafe chargers. You can also simultaneously charge an Apple Watch and AirPods with the device.
$34 OFFAnker Prime 3-in-1 Wireless Charging Station for $115.99
There are plenty of other Anker discounts happening on Amazon this week, including the Prime 14-in-1 Thunderbolt 5 Dock back at its all-time low price of $339.99, down from $399.99. Anker's popular 3-in-1 MagSafe-Compatible Charging Cube is also down to a new all-time low price of $83.68 with an on-page coupon, down from $129.99.
$60 OFFAnker Prime 14-in-1 Thunderbolt 5 Dock for $339.99
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Nano USB-C Wall Charger - $29.99, down from $39.99
6-in-1 USB-C Power Strip - $79.99, down from $109.99
140W 4-Port GaN USB-C Charger - $64.99, down from $99.99
14-in-1 Prime Thunderbolt 5 Dock - $339.99, down from $399.99
Wireless Chargers
Qi2 MagSafe-Compatible Wireless Charger 2-Pack - $25.97, down from $39.99
3-in-1 MagSafe-Compatible Charging Station - $85.49, down from $109.99
3-in-1 MagSafe-Compatible Charging Cube - $83.68 with on-page coupon, down from $129.99
3-in-1 Prime Wireless Charging Station (NEW) - $115.99, down from $149.99
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Prime Power Bank 20,100 mAh - $149.99, down from $179.99
SOLIX C300 Power Station with Lantern - $169.99, down from $249.00
SOLIX C1000 Gen 2 Portable Power Station - $428.99, down from $799.00
SOLIX C2000 Gen 2 Portable Power Station - $799.99, down from $1,499.00
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Best Apple product ever? Most underrated CEO? We interview author David Pogue. We interview bestselling author David Pogue about his new book: 'Apple: The First 50 Years.'
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple’s forthcoming ‘MacBook Ultra’ to feature a multi-touch OLED display Apple’s upcoming high-end MacBook update is poised to introduce a major leap forward with a touch-enabled OLED display, marking…
The post appeared first on MacDailyNews.
The Silicon Battlefield: Autonomous Weapons and the Next Era of Warfare Autonomous drones, AI-driven weapons systems, and swarm tactics are changing how wars are fought, forcing militaries to rethink strategies and defenses designed for an earlier era. The post appeared first on TechNewsWorld.
Apple: The First 50 Years is the best all-in-one history of Apple [Review] ★★★★★ Apple: The First 50 Years by David Pogue is a comprehensive retelling of the most influential tech company in history.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple's TikTok ads for the MacBook Neo are the right kind of weird Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.Stills from three Apple TikTok videos promoting the MacBook Neo - Image Credit: AppleIn the attention economy that is modern social media, brands have to be bold with their posts while also marketing their wares. In the case of Apple's latest activity on TikTok, it's a very rare demonstration of a company "getting it."Apple's introduction of the MacBook Neo is intended to attract a new audience to its hardware line. With a relatively low price point, it's going after consumers that are more sensitive to budgeting than ever before, where they congregate online. Continue Reading on AppleInsider | Discuss on our Forums
Powering Frontier Transformation with Copilot and agents Wave 3 marks a new version of Microsoft 365 Copilot, moving beyond assistance to embedded agentic capabilities.
The post appeared first on Microsoft 365 Blog.
Copilot Cowork: A new way of getting work done We’re excited to announce Copilot Cowork, the execution layer for Microsoft 365—delegate tasks, coordinate workflows, and stay in control.
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UPerfect UColor O2 16-inch 3K OLED portable monitor review: Gamer specs on lightweight screen Macworld
At a glanceExpert's Rating
Pros
3K (2880 x 1800 at 120Hz) OLED display
Lightweight
Integrated folding travel cover and stand
16:10 screen ratio
Cons
No pass-through charging
Our Verdict
If superior color accuracy and clear visual effects are your requirement, this 16-inch 3K OLED offers you a lot of top spec for such a portable display.
Price When Reviewed
This value will show the geolocated pricing text for product undefined
Best Pricing Today
Price When Reviewed$629.99 (Currently $379.99)
Best Prices Today: UPerfect UColor O2 Monitor 16-Inch Portable 3K OLED Display
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UPerfect
$379.99
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The UPerfect UColor O2 is a second extended screen you can use alongside your MacBook’s own built-in display to more than double the screen space for viewing open windows at the same time—for instance, for supporting documents or apps while you’re on a video call or giving a presentation. Or you can watch a movie in more visual comfort than even a 16-inch laptop offers.
Of course, you can go big—very big—with a 40-inch widescreen monitor such as the Alogic Edge, but a display that you can carry with you and hide away when it’s not required is far more flexible.
This UPerfect’s UColor O2 16-inch portable monitor is straightforward to set up and offers a higher screen resolution (3K) than most portable monitors we have tested. It works with MacBook, iPad, and iPhone—or PS4, PS5, Xbox, Switch, or DVD player if you prefer.
Practicalities: Portability plus protective cover/stand
Weighing just 1.59lb (720g), the super-thin UColor O2 will be barely noticeable alongside your laptop in your backpack or briefcase—although you’ll need to remember to pack a USB-C cable (one is included in the box), and maybe a charger if using the screen for an extended period.
It measures 14 x 9.5 x 0.26 inches (35.4 x 24.2 x 0.65cm), with the cover/stand adding little more to such a small package.
The detachable Smart Cover both protects the screen in transit or during storage and doubles up as a foldable stand that is easy to setup—much like an iPad protective cover.
If you’re aiming to save valuable desk space, it features a VESA-compliant bracket (75 x 75mm), allowing the monitor to be mounted on a wall, stand or desk arm, and then adjusted to your needs.
Simon Jary
We set up the 16-inch monitor on a stand so that it could hover above our 14-inch MacBook Pro’s own screen. UPerfect also offers a 14-inch UColor O2 version.
Simple setup: How easy is the UPerfect UColor O2 to set up?
The UColor O2 can connect to your device via USB-C—compatible with the MacBook’s Thunderbolt—or mini-HDMI if you prefer. Two USB-C cables—one for video signal and the other for power—are included as is a mini-HDMI to HDMI cable.
Setup is simple, and you can set resolution and refresh rate as well as arrange the second monitor in the Mac’s System Settings > Displays.
Simon Jary
How good is the OLED display for work, gaming and video?
The UPerfect UColor O2 is a 16-inch OLED (Organic Light-Emitting Diode) panel with a 16:10 ratio. It supports a 3K resolution (2880 x 1800) at an impressive 120Hz refresh rate that eliminates stuttering and smearing and will excite gamers and video viewers.
The 212ppi pixel density is appreciated.
OLED is generally considered better than LCD/IPS for picture quality—because each pixel emits its own light and can turn off completely, OLED delivers truer deep blacks and more vibrant, accurate colors. Response time (1ms) is quicker, which reduces ghosting in motion. And viewing angles are better, with colors remaining accurate from nearly any angle—on LCD panels they may fade or change tint.
If you leave images onscreen for prolonged periods, IPS screens might be a better choice as they don’t suffer from the image retention that can affect OLEDs with static content. IPS panels often achieve higher peak brightness, but the UColor O2 boasts 500-nit brightness that eclipses many of the portable displays we have tested.
In comparison, the Plugable 15.6-inch USB-C Portable HD Display features 300 nits luminance, and the popular ViewSonic VA1655 maxes at 250 nits.
The 16:10 screen ratio provides a wider vertical field of view than standard 16:9 displays, allowing you to display more content at the same time. 16:10 provides around 10% more vertical screen space, so reducing scrolling in documents and web pages. 16:9 is the industry standard for TV/movies and games, so 16:10 might be a negative for gamers despite this monitor’s other pro-games specs.
A VESA mount makes it easy to add to a flexible stand.Simon Jary
How is it powered, and does it support pass-through charging?
OLED screens require higher power than lesser screen types, so the monitor may need to be connected to a power source.
The display itself can draw power from the connected laptop, or you can connect a charger or power bank to one of the display’s USB-C ports. A 30W USB-C wall charger is included in the box but can use any Mac laptop charger if you desire.
Some displays allow pass-through charging, so you don’t need a separate power cable to the MacBook, but this isn’t a feature on the UColor O2 Display. The Plugable 15.6-inch portable can pass-through up to 85W of power to the laptop.
There’s also no built-in battery that would enable you to use the screen longer on the go, but this would have added considerable weight to the monitor, making it less portable.
Simon Jary
Is the UColor O2 worth the price?
The UPerfect UColor O2 16:10 3K/120Hz Display is priced at $629.99/£473.52, but there seems to be a permanent discount—which stood at $379.99/£285.61 at the time of this review. You can buy cheaper portable monitors—such as the $239 Plugable USBC-PDMON, but you’ll sacrifice specs such as screen 3K resolution, 120Hz refresh rate and 500-nit brightness.
Check out our other reviews of the best portable monitors for Mac for more options.
If you prefer a much larger, less portable display—see our roundup of the best monitors for Mac.
Should you buy the UPerfect UColor O2 16:10 3K Monitor?
If you are after a second screen for basic productivity tasks, a cheaper but lower-resolution IPS screen such as the Plugable Portable might make more sense.
If superior color accuracy and clear visual effects are your requirement, this 16-inch 3K OLED offers you a lot of top spec for such a portable display.
These clever new manufacturing processes are good for both Apple and the environment Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials.
The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple Watch models …
more…
Apple-hating tech bros are lying to you Macworld
Before Apple unveiled the MacBook Neo on Wednesday, the consensus online was that it would cost too much. Following the shuffling of the MacBook Air lineup on Tuesday, it became clear that the Neo would slide under the Air’s previous $999 slot, maybe $700, but probably $800. It was already declared DOA.
Apple instead released a $599 laptop ($499 for students) with 256GB of storage, 8GB of RAM, Magic Keyboard, multi-touch trackpad, 1080p webcam, Spatial Audio speakers, and a gorgeous aluminum design. It comes in colors we haven’t seen on a Mac in decades and is aimed at people who are otherwise comfortable using a budget Chromebook or Windows PC. Apple is going to sell a ton of them, and the people who buy one are probably going to love it.
But to read through social media feeds since the announcement, you’d think Apple was charging $1,299 for an entry-level iPad. Scroll through the timeline on your social network of choice, and you’ll read all kinds of advice from experts proclaiming that the MacBook Neo is underpowered, overpriced, and underwhelming compared to similarly priced Windows laptops.
It’s all lies.
MacBook misinformation
This post from Sankew on X sums up the general criticism of the MacBook Neo:
i don't care what anyone says, but the MacBook Neo is not worth it-Only 8GB RAM-No Touch ID on the base model-No Backlit keys-No force touch trackpad, it's a diving board trackpad-Weak I/Oyou should probably get a M2, M3 or M4 MacBook Air at a discount instead. pic.twitter.com/0rld2WUHAk— Sankew (@Sankew06) March 4, 2026
I’ve read countless posts suggesting that getting an older Air is a better option. It’s terrible advice for someone looking for a budget MacBook. For one, any M2 or M3 Air is likely to be refurbished, and any M4 you find will be several hundred dollars more than the Neo.
Mind you, the M2 MacBook Air is the same machine people criticized for starting at $1,099 with 256GB of storage and 8GB of RAM. And now tech influencers are recommending buying one four years later because they don’t want to admit that the MacBook Neo got everything right.
Would Neo be a better machine with an A19 Pro with 12GB of RAM and a P3 display? Of course, but that’s not what the MacBook Neo is and not who it’s made for. And the tech bros on X and other platforms advising people to buy something else are simply spreading misinformation.
There are real reasons to criticize the MacBook Neo. Tying Touch ID to the $699 model effectively forces people to compromise on security. The trackpad misses out on Quick Look and other Force Touch features. It’s the first MacBook since 2011 that doesn’t feature a backlit keyboard. The Indigo color should be brighter.
But instead of appreciating the MacBook Neo for what it is, social media is filled with terrible advice:
Foundry
Any used M-series MacBook Air you can find in this price range will still have 256GB of storage, 8GB of RAM, and a 13-inch display, and it won’t be under Apple’s warranty anymore. You won’t be able to get AppleCare, and it’ll likely stop getting updates a year or two before the Neo. It might be scratched and dented. It’s a lie—there isn’t a used $600 MacBook Air on the planet that will be better than a Neo.
Looking through the wrong Windows
The MacBook Neo is obviously targeted at Windows and Chromebook users, particularly students. Apple has built a machine with low-end specs that performs well enough, but stands out for its design, camera, speakers, and display. There are plenty of similarly priced PCs to compare against the Neo, but few of the comparisons will be flattering. Still, you’ll find them all over your feeds.
Take Windows Latest, which has 50,000 followers and nearly 500,000 views on the following tweet:
This is the ASUS A14 with an OLED display, 60Hz refresh rate, 16GB RAM, 512GB SSD, and all-day battery life thanks to Snapdragon.Oh, and it also has five physical ports. How many do you have on the MacBook Neo?Sure, the MacBook Neo is a big deal for the price in the Apple… https://t.co/CQGEtl6cL6 pic.twitter.com/21GGwKYBMp— Windows Latest (@WindowsLatest) March 4, 2026
It sounds like a well-researched, informed takedown of the MacBook Neo. They argue that there are Windows laptops, specifically the ASUS Zenbook A14 and Galaxy Book4 Edge, with twice the RAM, better displays, more storage, and more ports for the same price. The only problem is it’s completely false—the A14 retails for $999, while the Galaxy Book 4 in question is a year old and still $900 on clearance.
Here’s another one, posted as a quote-reply to a post about an HP laptop from an Apple account:
more RAM, more storage, larger screen, touch screen, more pixels, numpad, more ports https://t.co/BZXiaZDp0d— Gregor 🌹🇪🇺🇦🇹 (@salingergregor) March 4, 2026
This machine with “more RAM, more storage, larger screen, touch screen, more pixels, numpad, more ports” is actually one of the best-selling Windows PCs at the MacBook Neo’s price range. It’s such a valid comparison; there was a similar one on hand at Apple’s experience event in New York. But it wasn’t to test performance; it was to show off Neo’s design, display, webcam, and audio advantages.
Yes, 16GB of RAM is more than 8GB. Yes, 15.6 inches is bigger than 13 inches. But Apple didn’t build the MacBook Neo to compete spec-for-spec. The fact is, Windows laptops have had better specs than their MacBook counterparts forever. 32GB of RAM standard, 4K displays, and discrete graphics. The same influencers calling out specs on social media understand this, but they’re choosing to bend the truth for engagement.
Take the bait
If you were considering buying a MacBook Neo until you saw one of these posts, then it’s almost definitely the right machine for you. It wasn’t made for influencers. It’s an affordable MacBook built from the ground up for K-12 students, college kids, grandparents, and anyone who doesn’t know USB 2.0 from USB 3.2.
Apple got it right. And anyone who starts breaking down specs and ports to convince you otherwise is wrong. Or just lying.
Apple's updated leadership page reveals renewed focus on design Apple only rarely updates its corporate leadership page, but when it does, it's significant for who it does — and does not — add, and what this tells us about the firm's plans.L-R: Molly Anderson, Steve Lemay, Jennifer Newstead — image credit: AppleApple is likely to be radically updating its Apple Leadership page over the next few years as Tim Cook and others retire. But in general, changes to the page are rare — and when they are made, they can tell a story about the company.The latest update is that the company has now added three new people, and revised another. The new entries are: Continue Reading on AppleInsider | Discuss on our Forums
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What’s your favorite MacBook Neo color? [Poll] Apple said that it wanted the new MacBook Neo to be seen as a fun new addition to the Mac lineup, and this was reflected in the colors as well as the name.
The new machine comes in a choice of four colors, although admittedly these are less vivid in the aluminum than they appear in photos …
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Cosmic Orange is the new black, as competitors copy the color The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.
It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …
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Cosmic Orange is the new black, as competitors copy the color The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.
It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …
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Cosmic Orange is the new black, as competitors copy the color The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year.
It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one of the more blatant clones …
more…
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MacBook Neo makes me want an iPhone Neo Macworld
In the past I’ve wondered whether Apple is even able, let alone willing, to make and sell a genuinely cheap product. In the flurry of announcements last week, notably the launch of the MacBook Neo and iPhone 17e, I feel like I got my answer. It’s absolutely able, but more often than not, Apple simply isn’t willing.
Let me begin by saying that I haven’t tried either product yet, and my opinion may change once I’ve got them into the testing labs. This isn’t a review. But on the most fundamental level, based on the top-level spec and design decisions alone, these two new products seem enormously, frustratingly contradictory. The one looks like a great value, with astute compromises made in sensible areas in order to achieve a low price tag. And the other refuses to dip properly into the budget realm, while stacking up a laundry list of limitations seemingly designed to nudge the customer into spending more on a better model.
I wonder if you can tell which is which.
Let’s begin, since the products were revealed in this order, with the iPhone 17e, Apple’s follow-up to last year’s unloved and lopsided iPhone 16e, which I spent a great deal of time with. The 16e replaced the popular iPhone SE as the cheapest entry in the company’s phone lineup, but was noticeably less cheap—a mid-market $599 compared to the SE’s budget $429. Despite this, the 16e was beset with small irritations, from the binned processor chip, screen notch, and single camera lens to the lack of MagSafe and, adding insult to injury, the choice of just two boring colors.
The more naively optimistic of Apple’s fans may have thought the 17e would correct these issues, but it was never very likely. Things started somewhat promisingly, with the expected news that the 17e has a faster A19 processor and MagSafe, but the processor is still a binned version with fewer cores, while the 17e’s MagSafe is an older type that doesn’t get access to the latest charging speeds. It’s limited to 15W, whereas the iPhone 17 gets 25W, and even the iPhone 16 gets 22W.
The largely antiquated camera setup hasn’t been meaningfully addressed, and although we get the pleasure of a third color option, it’s the feeblest and most washed-out pink I’ve seen since the iPhone 16. Whether or not you like that color in general, Soft Pink is unlikely to be your new favorite finish. I will concede that getting twice the storage as standard at no extra cost is a big improvement and much appreciated, but I simply can’t see that making up for the rest of the bad news. Or bad non-news, perhaps that should be.
Now let’s turn to the MacBook Neo. This too is $599, but a $599 laptop is a very different proposition from a $599 smartphone. Right away, we can assign this to the budget segment. Chuck in the education discount and the Neo becomes a genuine budget option for students and schools, and a brilliant way to lead youngsters into the Apple ecosystem.
Of course, the Neo, like the 17e, cuts corners in order to keep the price down. But on paper, they’re the right corners. They’re sensible choices driven by customer-centric thinking. And they don’t stop it from being a highly usable product with a premium feel and a solid, balanced spec list.
Decisions made during the development of the iPhone 16e, and carried over into the 17e, were influenced by the need to make sure it supported Apple Intelligence. So we got a faster processor than we needed, and more RAM than we needed, and swinging cuts everywhere else.
The Neo, by contrast, focuses on what the customer needs and can afford, and trims everything else. My colleague Felipe Esposito ranks those cuts according to their importance, and for many readers, the ones near the top of the list (Touch ID, RAM, Thunderbolt, Neural Accelerators) mean it won’t be the correct choice, as is perfectly understandable for any given entry in Apple’s range. But for the specific market it’s catering to, the Neo makes perfect sense. By contrast, I couldn’t work out who the iPhone 16e was for, and I don’t feel a lot more optimistic about the 17e.
What would it look like if we applied that same philosophy to the iPhone? An “iPhone Neo” would likely prioritize the camera, the battery life, and the design, since those are the things most people care about, and make sacrifices in the processor and screen size. Slimness would be a very low consideration. And AI capabilities would be non-existent. It would be almost the opposite of the iPhone 17e. And it would be great.
You may have heard the phrase “Apple tax” being bandied about in tech circles, but the term has never really been accurate. Samsung and Huawei make $1,000 phones, too. The difference is that, unlike those other companies, Apple doesn’t attempt to sell into every market, and has never had a lot of interest in the bargain basement. The company absolutely can make a budget product when it wants to, as we can see. It’s just that most of the time, it chooses not to.
Foundry
Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.
Trending: Top stories
Michael Simon met MacBook Neo. And now realises that everything he knows is a lie.
You don’t have to buy the most expensive Apple products, says the Macalope. Because Apple does cheap better than most companies do good.
Even Apple knows the new iPad Air is a worthless upgrade.
It’s time for an M5 deep dive with Jason Cross. In other words, what the hell is a super core?
“We don’t know how to make a $500 computer that’s not a piece of junk,” Steve Jobs said in 2008. Apple finally figured out how to make a budget laptop, and it only took 18 years.
The worst thing about the iPhone 17e? It’s not pink enough.
Podcast of the week
Are you experienced? Last week, Apple released the new iPhone 17e, M4 iPad Pro, new MacBooks, and more, and held its Apple Experience event. We cover it all on the latest episode of the Macworld Podcast.
You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site.
Reviews corner
Journey Nexa and Nexa Lift: The best MacBook sleeve we’ve ever used.
Moment Everything Backpack 28L: A laptop backpack built for photographers.
CodeWeavers CrossOver for Mac: Run Windows apps on Mac without installing Windows.
Video of the week
@macworld.com MacBook Neo! $599! Here’s what you DON’T get. #apple #mac #macbookneo ♬ original sound – Macworld – Macworld
MacBook Neo! $599! They did it. But here’s what you don’t get. Enjoy all our short-form video on TikTok and Instagram.
Software updates, bugs, and problems
Fake iPhone Privacy Display videos are fooling everyone on TikTok.
One more thing: iOS 26.3.1, iPadOS 26.3.1, and macOS 26.3.1 are all here!
And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley.
Possible iPhone Fold CAD designs leaked A leaker with a good track record has posted CAD design images of the iPhone Fold, although with no further details and no indication of dimensions.Purported CAD drawing of the iPhone Fold — image credit: Sonny DicksonSupposed CAD drawings for the iPhone Fold were previously claimed to be leaked in December 2025. Now leaker Sonny Dickson has shown two more on X that match the previous claim.In each case, it's possible that the designs have been drawn based only on rumored specifications. But if true, these newly leaked images back up previous claims that the open iPhone Fold will resemble the iPad mini. Rumor Score: 🤔 Possible Continue Reading on AppleInsider | Discuss on our Forums
FRA (Frankfurt) on 2026-03-16 THIS IS A SCHEDULED EVENT Mar 16, 00:00 - 06:00 UTCMar 9, 09:20 UTCUpdate - We will be performing scheduled maintenance in FRA (Frankfurt) datacenter on 2026-03-16 between 00:00 and 06:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.Mar 9, 09:14 UTCScheduled - We will be performing scheduled maintenance in FRA (Frankfurt) datacenter on 2026-03-16 between 00:00 and 04:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
Filling out the App Store Privacy Manifest for an AI app is what finally pushed me to local models. I’m wrapping up development on a productivity app that uses an AI assistant to categorize user notes. When I went to submit it, filling out Apple's new Privacy Manifest was a huge wake-up call. Because I was using a cloud API, I had to declare that sensitive user text was being transmitted off-device to third […]
Stop using mid productivity apps—Office for Mac is just $30 Macworld
TL;DR: Skip the frustrating free productivity apps and grab Microsoft Office Home & Business 2019 for Mac for $29.97 while this limited-time deal lasts.
There’s a moment when most Mac users realize those free office apps just aren’t cutting it anymore.
Maybe a spreadsheet breaks formatting, a document won’t export correctly, or a presentation suddenly looks completely different on someone else’s computer. That’s usually the moment people realize why Microsoft Office has remained the gold standard for productivity software.
Right now, Microsoft Office Home & Business 2019 for Mac is just $29.97 (MSRP $229)—a one-time purchase that gives your Mac the full productivity toolkit without a monthly subscription.
This suite includes the essential apps: Word, Excel, PowerPoint, Outlook, OneNote, and Teams Classic. Whether you’re writing reports, managing spreadsheets, creating presentations, or keeping your inbox under control, everything lives in one familiar ecosystem.
For students, freelancers, remote workers, or anyone juggling documents and spreadsheets on a daily basis, having the full Microsoft Office suite can make life a lot easier.
And at this price, it might be one of the easiest upgrades you can make to your Mac setup.
Get Microsoft Office Home & Business 2019 for Mac for $29.97 (MSRP $229).
Microsoft Office Home & Business 2019 for MacSee Deal
StackSocial prices subject to change.
RESOLVED: Vertex AI Gemini API customers experienced increased error rates when accessing the global endpoint. Incident began at 2026-02-27 04:37 and ended at 2026-02-27 06:35 (all times are US/Pacific).Incident Report
Summary
On Friday, 27 February 2026 at 04:37 US/Pacific, customers using Vertex AI Gemini API models experienced increased error rates. Impacted services included Google Cloud Support, Agent Assist, Vertex Gemini API and Dialogflow CX in US regions and the global endpoint. The issue persisted for a duration of 1 hour and 58 minutes.
This is not the level of quality and reliability we strive to offer you, and we have taken immediate steps to improve the platform’s performance and availability.
Root Cause
This incident was caused by a configuration change to a safety filtering service that supports all Gemini models. For some specific requests, this created code paths that eventually led to service disruptions and capacity loss for the safety filtering service. Consequently, customers encountered overload (429 and 503) errors for their queries, with some users reporting elevated error rates for specific models in US regions.
Remediation and Prevention
Google engineers were alerted to the issue via our automated monitoring system on Friday, 27 February 2026 04:54 US/Pacific and immediately started an investigation.
Engineers identified the faulty configuration change and initiated a rollback to restore the previous stable configuration. Engineers also added more capacity to the service to stabilize it. Full service restoration was confirmed by 06:35 US/Pacific as the rollback propagated and servers became healthy.
Google is committed to preventing a repeat of this issue and is taking the following actions:
Reinforcing rollout processes to include mandatory validation checkpoints.
Improving alerting systems to monitor critical dependencies more closely.
## Detailed Description of Impact
On Friday, 27 February 2026 between 04:37 and 06:35 US/Pacific, customers accessing Vertex Gemini APIs may have experienced the following:
Affected Models: All Vertex AI Gemini API models were affected, including gemini-2.5-flash, gemini-2.5-flash-lite, gemini-2.5-pro, gemini-3.0-flash-preview, gemini-3.0-pro-preview, gemini-2.0-flash, gemini-2.0-flash-lite.
Error Experience:
PayGo Customers: Experienced primarily 429 Resource Exhausted errors.
Provisioned Throughput (PT) Customers: Received 503 Service Unavailable errors.
For PT customers, most errors stopped at 06:00. For PayGo customers, most errors stopped at 06:20.
Geographic Scope: Global endpoint, us-central1, us-east4, and other US regions were impacted.
Affected products: Agent Assist, Dialogflow CX, Google Cloud Support, Vertex Gemini APIAffected locations: Global, Montréal (northamerica-northeast1), São Paulo (southamerica-east1), Iowa (us-central1), South Carolina (us-east1), Northern Virginia (us-east4), Columbus (us-east5), Oregon (us-west1)
ZRH (Zurich) on 2026-03-11 THIS IS A SCHEDULED EVENT Mar 11, 01:00 - 08:00 UTCMar 9, 04:16 UTCScheduled - We will be performing scheduled maintenance in ZRH (Zurich) datacenter on 2026-03-11 between 01:00 and 08:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
IST (Istanbul) on 2026-03-09 THIS IS A SCHEDULED EVENT Mar 9, 23:00 UTC - Mar 10, 05:30 UTCMar 9, 04:16 UTCUpdate - We will be performing scheduled maintenance in IST (Istanbul) datacenter between 2026-03-09 23:00 and 2026-03-10 05:30 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.Mar 9, 04:14 UTCScheduled - We will be performing scheduled maintenance in IST (Istanbul) datacenter between 2026-03-09 22:00 and 2026-03-10 05:30 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
MacBook Ultra rumored as Apple’s most expensive laptop yet Apple’s next big MacBook Pro refresh could bring an OLED touchscreen, but it may also come with a higher price tag and an "Ultra" moniker.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Emerging Issue – Cloud Manager Mar 9, 04:04 UTCInvestigating - Our team is investigating an emerging issue where some customers are receiving delayed event notification or notification emails for activities performed on Cloud Manager. We will share additional updates as we have more information.
iPhone Fold design leaks in purported 3D CAD rendering files Apple is expected to announce an all-new iPhone with a foldable display later this year. Ahead of the unveil, Sonny Dickson has shared what looks like 3D CAD rendering files of the rumored iPhone Fold design.
more…
Is it worth releasing for android? Just released my app, I’m wondering how quickly people try and release an android version as well. I developed with Maui so supposedly it won’t bad, but if anyone has done the same would love some feedback. Merge My Cart is the app if anyone is interested. submitted by /u/willynator88 [link] [comments]
Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.
In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.
"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's the culture that creates the innovation with the intellectual property."
"I think it's very difficult to replicate culture," added Cook. "It takes a long time, because you have to hire the right people. And then those people have to hire the right people, and you have to build a complete organization."
That culture then has to be sustained as life changes and technology evolves, he said.
Cook concluded that Apple is a "party of one."
"I think Apple is such a unique place, it's not possible to replicate it," he said. "I know a lot of different companies, and I think Apple is just in a party of one."
Pogue is the author of the new book Apple: The First 50 Years, set to be released this Tuesday.
From the book's official description:In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.An excerpt from the book, focused on Steve Jobs and Apple's "Think Different" campaign, is available on the CBS News website.Tag: Tim CookThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Get Disney Plus, Hulu bundle for $4.99/mo for 3 months with March streaming deal Save 79% on three months of Disney Plus and Hulu with this limited-time streaming deal.Save 79% with this Disney Plus and Hulu streaming bundle deal - Image credit: Disney, HuluEnjoy a family movie night with titles like Zootopia 2, which streams on Disney Plus starting March 11, or binge-watch fan-favorite TV programs with this month's top streaming deal.New and eligible returning subscribers can save 79% on the ad-supported Disney Plus and Hulu bundle plan, bringing the price down to $4.99 per month for three months. The offer is valid for U.S. residents aged 18 and up, and it's valid now through March 24. Continue Reading on AppleInsider | Discuss on our Forums
i just built widgets for my ios app, would love some feedback hey everyone, i'm finishing up an ios app i'm building for people using glp-1 medications. it helps track meals, injections, symptoms and weight. i just added a few widgets so users can quickly see things like progress, medication timing and daily tracking at a glance. would genuinely appreciate feedback on the design and usefulness. anything […]
How AI Assistants are Moving the Security Goalposts AI-based assistants or "agents" -- autonomous programs that have access to the user's computer, files, online services and can automate virtually any task -- are growing in popularity with developers and IT workers. But as so many eyebrow-raising headlines over the past few weeks have shown, these powerful and assertive new tools are rapidly shifting the security priorities for organizations, while blurring the lines between data and code, trusted co-worker and insider threat, ninja hacker and novice code jockey.
LHR (London) on 2026-03-09 THIS IS A SCHEDULED EVENT Mar 9, 23:00 UTC - Mar 10, 07:00 UTCMar 8, 22:50 UTCScheduled - We will be performing scheduled maintenance in LHR (London) datacenter between 2026-03-09 23:00 and 2026-03-10 07:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
Reboot: Downgrades, gaming, and opera house doodles In this week's "Reboot" column, Apple's MacBook Neo is an impressive downgrade, the gaming push continues, and scribling on the Sydney Opera House.This week's Reboot talks about the Sydney Opera House, Apple's gaming efforts, and a whole new "Experience"Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.This week, Apple stepped in to fight Anthropoc's supply-chain risk designation in the United States, an apparent FBI or CIA hacking toolset has been spotted on the black market, and a retirement fund has sued Apple over a decade of apparent "monopolistic conduct." Luckily, there were some bright spots, too. Continue Reading on AppleInsider | Discuss on our Forums
Party of One: Tim Cook doubts Apple's 50-year-old DNA can be replicated Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.Apple CEO Tim Cook - Image Credit: CBS Sunday Morning/YouTubeApple is fast approaching a big milestone, with it reaching its 50th anniversary on April 1. As part of the event's coverage, Apple CEO Tim Cook has sat down for an interview to discuss the company's existence and potential future.Speaking to David Pogue for CBS Sunday Morning, the extended 20-minute interview on YouTube covers topics from the history of Apple. Including how it migrated from the tenure of Steve Jobs, its meteoric growth, and where it can go in the future. Continue Reading on AppleInsider | Discuss on our Forums
Tim Cook says Apple at 50 is ‘in a party of one’ that can’t be replicated David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.
more…
Tim Cook says Apple at 50 is ‘in a party of one’ that can’t be replicated David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.
more…
Tim Cook says Apple at 50 is ‘in a party of one’ that can’t be replicated David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.
more…
Small iOS app rejected by AdMob and AppLovin I made an iOS utility app that currently has over 500 users. I wanted to add a non-intrusive banner ad, but both Google AdMob and AppLovin rejected my app during the approval process. Unfortunately neither of them gave a clear explanation for the rejection. Any recommendations? I read online to give "Unity Ads" a shot […]
Expect more 'Ultra' products from Apple, if not by name Apple is shifting towards producing more "Ultra" products, with high-end devices on the way that may extend the use of the special suffix in new ways.Apple Watch Ultra 3, a product that actually uses the 'Ultra' termEveryone is already quite familiar with the way Apple uses specific names as shorthand for different product tiers. While Pro, Air, and Mini are already widely used across the ecosystem in various ways, Apple could do the same with Ultra.Writing in the Bloomberg "Power On" newsletter on Sunday, Mark Gurman muses that, while the world is fascinated with the new MacBook Neo and the entry-level market, there's the other end of the scale to consider. Apple is shifting to making more high-end hardware, Gurman claims. Continue Reading on AppleInsider | Discuss on our Forums
Just shipped my app — a Pomodoro timer with Live Activities and widgets Been working on Foku, a focus timer built with SwiftUI, ActivityKit for Live Activities, and WidgetKit. Kept the architecture simple — Core Data for local storage, no backend. The hardest part was honestly getting widgets to refresh properly and handling edge cases when the app gets killed mid-session. https://apps.apple.com/app/id6760143159 Happy to answer any questions about […]
Today in Apple history: Apple outwits clone-makers with Mac OS 8 On March 8, 1997, Apple renamed the forthcoming Mac OS 7.7 to Mac OS 8. There was a good (if slightly underhanded) reason for it.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Who is the Kimwolf Botmaster “Dort”? In early January 2026, KrebsOnSecurity revealed how a security researcher disclosed a vulnerability that was used to assemble Kimwolf, the world's largest and most disruptive botnet. Since then, the person in control of Kimwolf -- who goes by the handle "Dort" -- has coordinated a barrage of distributed denial-of-service (DDoS), doxing and email flooding attacks against the researcher and this author, and more recently caused a SWAT team to be sent to the researcher's home. This post examines what is knowable about Dort based on public information.
‘Starkiller’ Phishing Service Proxies Real Login Pages, MFA Most phishing websites are little more than static copies of login pages for popular online destinations, and they are often quickly taken down by anti-abuse activists and security firms. But a stealthy new phishing-as-a-service offering lets customers sidestep both of these pitfalls: It uses cleverly disguised links to load the target brand's real website, and then acts as a relay between the target and the legitimate site -- forwarding the victim's username, password and multi-factor authentication (MFA) code to the legitimate site and returning its responses.
Kimwolf Botnet Swamps Anonymity Network I2P For the past week, the massive "Internet of Things" (IoT) botnet known as Kimwolf has been disrupting the The Invisible Internet Project (I2P), a decentralized, encrypted communications network designed to anonymize and secure online communications. I2P users started reporting disruptions in the network around the same time the Kimwolf botmasters began relying on it to evade takedown attempts against the botnet's control servers.
Patch Tuesday, February 2026 Edition Microsoft today released updates to fix more than 50 security holes in its Windows operating systems and other software, including patches for a whopping six "zero-day" vulnerabilities that attackers are already exploiting in the wild.