iPhone 18 Pro to have some of Apple’s biggest camera upgrades ever: report iPhone 18 Pro and Pro Max are coming this fall, and a new report says they’re set to offer “some of the biggest camera hardware upgrades in the lineup’s history.”
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Visual Intelligence to be added to iOS 27 camera app as 'Siri Mode' The camera app in iOS 27 will gain some AI smarts, with a new Siri Camera Mode making Visual Intelligence more accessible to users.Visual Intelligence on an iPhone is set to be upgraded. Apple is widely expected to be bringing more AI functionality to the iPhone during WWDC 2026, including a much-delayed update to Siri. Now, it seems that the Siri revision will also extend to the camera app in iOS 27.According to sources of Mark Gurman at Bloomberg, there will be a new Siri mode joining the existing photo and video modes inside the camera app. The idea is that users can toggle the mode and take a photograph, which can then be used as part of a query to ChatGPT or Siri itself. Rumor Score: 🤯 Likely Continue Reading on AppleInsider | Discuss on our Forums
Apple’s iOS 27 to turn your iPhone camera into a genius assistant: Siri mode, smarter Visual Intelligence, nutrition scans, and instant contacts Apple is preparing one of its most practical AI upgrades yet for iOS 27. The company is deeply integrating artificial intelligence…
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Anyone experienced in ASO, can you see blaring issues in my setup? I've read hundreds of posts and articles on how to optimize ASO, I've used several ASO programs, but they didn't help improve. Optimized my title, subtitle, and keywords fields, but I don't seem to be ranking well in general search against my competition or gaining impressions. I'm afraid to constantly change them, to inspect analytics […]
New iPhone MagSafe removal rumor makes no sense at all Claims that Apple is looking at discontinuing MagSafe make for an attention-grabbing rumor, but fall apart when current iPhone hardware, Apple's accessory strategy, and the Qi2 standard is considered.MagSafe battery packA post on Chinese social platform Weibo claims Apple is internally debating whether future iPhones should continue including MagSafe and presents it as a design compromise. The claim sounds plausible at first as Apple explores thinner designs and new form factors.But a closer look at how MagSafe fits into the iPhone shows the argument does not hold up. The claim centers on the idea that magnets force meaningful tradeoffs in hardware design, an argument that falls apart under closer inspection. Rumor Score: 💩 B#$&(*it Continue Reading on AppleInsider | Discuss on our Forums
iOS 27 Camera App to Get 'Siri' Mode With Nutrition Label Scanning Apple is planning to integrate Apple Intelligence and Siri into more of its apps in iOS 27, including the Camera app, reports Bloomberg. The iOS 27 Camera app will have a dedicated Siri mode that will be available alongside the existing Photo, Video, Portrait, and Panorama modes. When in Siri mode, the existing Camera app shutter button will feature the Apple Intelligence logo, letting users know the Siri features are available.
Siri mode will incorporate Visual Intelligence, making the feature more accessible. Right now, Visual Intelligence is activated by long pressing the Camera Control button, and it is a gesture that many people may not even be aware of.
In addition to being relocated to the Camera app with Siri branding, Visual Intelligence is also being updated with new features. It will be able to scan a nutrition label on food items to log the dietary information, plus users will be able to use it to add contact details for someone directly to the Contacts app.
MacRumors first discovered signs of the Visual Intelligence features in Apple code in mid-April. Here's a bit more on what we found:
Nutrition - Users will be able to scan nutrition labels on food packaging for calorie and macronutrient tracking using the Health app.
Contacts - Visual Intelligence will let users scan phone numbers and addresses on business cards and other print media, adding the information to the Contacts app.
Wallet - In the Wallet app, Visual Intelligence will capture information from physical event tickets and membership cards, generating digital versions.
Existing Visual Intelligence features will continue to be available, and it will be able to identify objects like plants and animals, add events to the Calendar app, and send visual information to ChatGPT and Google image search. Users will also be able to access the revamped Visual Intelligence through the Camera Control button, but it will open up to the Siri interface in the Camera app instead of the standalone Visual Intelligence experience that we have now.
Apple will introduce iOS 27 at the Worldwide Developers Conference that's set to begin on June 8, 2026.Related Roundup: iOS 27Tag: SiriThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Classic 6-second video app Vine resurrected as Divine From the blast-from-the-past department: Once wildly popular short video app Vine returns as Divine. And no AI slop will be tolerated.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Camera in iOS 27 to feature Siri mode with enhanced Visual Intelligence, per report Apple is saving its big Siri upgrade for iOS 27’s reveal in June, and it sounds like one of the biggest iPhone apps will benefit. A new report details Siri features coming to the Camera, better Visual Intelligence features, and more.
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Apple TV lands record six Gotham Television Award noms for ‘Pluribus,’ ‘Margo’s Got Money Troubles,’ and ‘Mr. Scorsese’ Apple TV on Thursday was recognized with a record six nominations for the 2026 Gotham Television Awards, with three nods for Golden Globe…
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New MacBook Pro with M5 Pro or M5 Max gets its first real deal Save with this MacBook Pro deal on the new variants with powerful M5 Pro or M5 Max processors. Discounts up to $200 and more!
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple might ditch MagSafe on future iPhones, per bizarre rumor MagSafe is a fan-favorite iPhone feature, but a bizarre rumor this week says Apple is apparently debating whether to remove it from future iPhone models.
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iPhone 18 Pro vs iPhone Ultra: Three features to win your upgrade Apple’s fall iPhone lineup this year is rumored to revolve around iPhone 18 Pro and iPhone Ultra. Here are the three biggest feature differences—not counting price—that may influence your upgrade decision.
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Deals: M5 MacBook Air $219 off, 1TB M5 Pro MacBook Pro best price ever, iPad Air new low, AirTag, iPhone Air, more Alongside the ongoing price drops on AirPods Pro 3 and AirPods 4 down at $99, today’s 9to5Toys Lunch Break is headlined by an interesting offer on this 24GB M5 MacBook Air config at $400 less than the model Amazon sells ($219 off list), joined by the base 1TB M5 Pro MacBook hitting a new Amazon all-time low at $205 off. We also have this 256GB M3 iPad Air down to its lowest clearance price to date at $250 off, unlocked iPhone Air at nearly $100 off, and the Jet Black 46mm Apple Watch Series 11 cell at $130 off. AirTag discounts, chargers, and everything else await below.
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Apple Reportedly Questioning Whether iPhone Should Drop MagSafe A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone feature.
The Weibo leaker known as "Instant Digital" says that when MagSafe was first introduced, the mood inside Apple was reportedly aggressive about its expansion. MagSafe for the iPhone was introduced with the iPhone 12 lineup in 2020, bringing a ring of magnets to the back of the device for snap-on charging and accessory attachment. The ecosystem has since expanded significantly, with dozens of third-party wallets, cases, stands, and chargers built around the standard.
There were purportedly even plans to bring built-in MagSafe magnets to the iPad lineup, something the leaker previously hinted at, though those plans never materialized. Bloomberg's Mark Gurman first reported in 2021 that Apple was testing a glass-backed iPad Pro that would support wireless charging, specifically noting that MagSalfe was under consideration. A follow-up report in early 2022 suggested Apple had prototyped an iPad Pro with a large glass Apple logo that would serve as the wireless charging area, an approach aimed at avoiding the fragility of an all-glass back. Neither design made it to a shipping product. The rumors resurfaced in late 2023, with reports suggesting that the then-upcoming iPad Pro could include MagSafe support, based on information from sources familiar with Apple's magnet suppliers. The redesigned M4 iPad Pro that launched in 2024 still shipped without the feature.
Now, Instant Digital claims that confidence around MagSafe has given way to uncertainty. The leaker says Apple is weighing the costs of including MagSafe magnets in the iPhone against the strength of the accessory ecosystem that has grown up around the feature, though the nature of the debate and what any change might look like remains unclear.
The iPhone 16e launched without MagSafe, making it the first new iPhone in years to omit it. Many iPhone 16e owners, as well as users of older iPhones without built-in magnets, turned to third-party cases with embedded magnet rings as a workaround, though the experience is generally considered to be inferior to native MagSafe support. The decision nonetheless drew criticism, and Apple reversed course with the iPhone 17e, restoring MagSafe support when the device launched earlier this year.
There is no indication that MagSafe is at imminent risk of disappearing from the iPhone lineup. However, the upcoming foldable "iPhone Ultra" may be a different story. Dummy models of the device show no visible indentations for the internal magnet array that MagSafe requires, suggesting the feature could be absent at launch. The iPhone Ultra is rumored to be just 4.5mm thin when unfolded, and it is thought that the device may simply be too slim to accommodate the magnets. If that proves accurate, the iPhone Ultra would be both the most expensive iPhone ever, with a starting price rumored at around $2,000, and the first new high-end model to ship without MagSafe since the iPhone 11 Pro.
While the wording of Instant Digital's post is somewhat ambiguous, it raises the possibility that Apple could be at least considering pulling MagSafe from its standard iPhone models, potentially making it exclusive to higher-end devices. Recent reports suggest that the standard iPhone 18 is being downgraded to cut costs.
An alternative scenario could see Apple scale back its in-device MagSafe implementation, relying more heavily on cases with embedded magnets to provide compatibility, as many iPhone 16e users already do. Given that Qi2, the open wireless charging standard now widely adopted across the industry, is built directly on MagSafe's magnet ring specification, a full removal of the feature from the entire iPhone lineup seems unlikely.Tags: Instant Digital, MagSafeThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Today in Apple history: Steve Jobs trashes Adobe Flash in devastatingly blunt open letter On April 29, 2010, Steve Jobs penned "Thoughts on Flash," an open letter that explained why, basically, Adobe Flash kind of sucked.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple TV unveils first look at ‘Trying’ season five, premiering July 8th Apple TV on Wednesday unveiled a first look at the fifth season of acclaimed comedy series “Trying,” starring and executive produced by…
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Rare sale shaves $100 off the impossibly thin iPhone Air Macworld
Apple iPhone Air
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It’s so rare that we see a no-strings-attached iPhone deal that I had to do a double-take when I noticed that an unlocked iPhone Air is on sale for $100 off at Best Buy. But it’s real, so if you want one, now’s the best time to get it.
There are many things we loved about the iPhone Air when we tested it, starting with just how thin this phone really is and how good the selfie cam is. Well, now you can add the fact that you can get it for $900 on the list, too. If that no-strings-attached bit doesn’t interest you, you could shave another $100 off the price by connecting it to your Verizon or AT&T plan directly through Best Buy’s site.
This phone’s 6.5-inch screen looks absolutely gorgeous, while the 256GB of storage space offers quite a bit of room for all your favorite apps. The thinness of this phone really is the most impressive thing about it. “It’s almost disappears in my pocket,” we wrote in our review. “Plus and Max iPhones feel heavy and lopsided in a front pocket, and often barely fit. But iPhone Air is just small enough and thin enough to slip right in, and I can almost forget it’s there. It’s like a magic trick.” There you go, a phone that might actually fit in women’s pockets.
In fact, our biggest problem with the Air was that it was about $100 too expensive, which this sale takes care of. So go ahead and grab the iPhone Air for $899 before Best Buy sunsets this deal.
Today is the last day to save $250 on Apple's new M5 Pro MacBook Pro, best price ever Today is the final day to grab the lowest price on record for Apple's 2026 14-inch MacBook Pro with an M5 Pro chip.Save $250 on 2026 14-inch MacBook Pro today only - Image credit: AppleB&H Photo has slashed Apple's new 14-inch MacBook Pro, with the standard M5 Pro model falling to $1,949 thanks to a $200 instant discount paired with a $50 in-cart coupon.Buy M5 Pro MacBook Pro for $1,949 Continue Reading on AppleInsider | Discuss on our Forums
Epic Games deals Apple fresh blow in App Store fee fight In the App Store fee fight stemming from Apple's longstanding legal battle with Epic Games, the iPhone giant takes a setback.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
watchOS 26 added Notes app to Apple Watch, here’s how I’m using it Apple Watch users got a brand new app in watchOS 26, with Apple Notes now available on your wrist. Here’s how I’ve been using the app.
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Built a free iOS keyword difficulty checker — type any App Store keyword, see who ranks and how hard it is to compete Been doing ASO for my own app and kept running into the same problem. I'd think of a keyword, have no idea if it was worth targeting, and the only tools that tell you are $500+/mo (Sensor Tower, MobileAction, etc.). So I built a free checker: you type any keyword, it hits the iTunes Search […]
Formula 1 returns to America this weekend via live streaming on Apple TV Formula 1 returns to the U.S. this weekend for the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2026 — streaming exclusively on Apple TV…
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Get Up to $100 Off the M4 iPad Air on Amazon Amazon this week has multiple discounts on the M4 iPad Air, providing up to $100 off these brand new models.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically, Amazon has up to $90 off the 11-inch M4 iPad Air and up to $100 off the 13-inch M4 iPad Air. All of these discounts have been automatically applied and do not require a coupon code or a Prime membership.
$43 OFF11-inch M4 iPad Air for $556.50
$58 OFF13-inch M4 iPad Air for $741.50
The new iPad Air features the M4 chip, C1X modem, and N1 networking chip, which brings support for Wi-Fi 7 and Bluetooth 6. In terms of design, the 2026 models are identical to the 2025 iPad Air tablets, with an edge-to-edge display, slim bezels, and aluminum chassis.
11-inch M4 iPad Air
128GB Wi-Fi - $556.50 ($43 off)
256GB Wi-Fi - $644.99 ($55 off)
512GB Wi-Fi - $834.00 ($65 off)
1TB Wi-Fi - $1,009.00 ($90 off)
13-inch M4 iPad Air
128GB Wi-Fi - $741.50 ($58 off)
256GB Wi-Fi - $821.66 ($78 off)
512GB Wi-Fi - $1,001.72 ($98 off)
1TB Wi-Fi - $1,199.00 ($100 off)
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Related Roundup: Apple DealsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Get Microsoft Office 2024, plus courses that show you how to use it, at a killer price Get Microsoft Office 2024 plus a full training bundle for $114—so you’re not just using Office, you actually learn how to use it well.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple TV comedy with 96% Rotten Tomatoes is coming back soon Apple TV announced Ted Lasso’s season 4 release date yesterday, and now today the streamer revealed that it has another beloved, critically acclaimed comedy coming back for a new season too: Trying.
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Formula 1 coverage expands across Apple services for Miami Grand Prix Apple will stream the Formula 1 Crypto.com Miami Grand Prix 2026 live on Apple TV with full race weekend coverage available across the United States.F1 Miami Grand PrixApple TV will carry every session, including practice, qualifying, and the race, with live and on-demand access through the Apple TV app. Coverage includes up to 30 simultaneous live feeds with onboard cameras, timing data, and a Driver Tracker that shows the full field in real time.A dedicated Podium feed follows the top three drivers throughout each session. Multiview lets viewers build custom layouts or select preset viewing options across supported devices. Continue Reading on AppleInsider | Discuss on our Forums
Intel responds to MacBook Neo with 21% faster chip intended for similar devices Apple’s launch of the MacBook Neo – and especially the incredible price/performance balance – sent shockwaves through the Windows world.
Intel has now responded with the launch of a CPU aimed at similar budget laptops. An early benchmark suggests that it is 21% faster than the A18 Pro used in the MacBook Neo …
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Incoming Apple CEO John Ternus expected to join Apple’s Thursday earnings call Apple investors are eager for a closer look at John Ternus as the next CEO of the iPhone maker when Apple reports quarterly results on…
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Robotics Framework Aims to Prevent Conflicts in Shared Spaces A new interoperability framework aims to help robots share intent, not just data, allowing machines from different vendors to coordinate tasks, avoid conflicts, and operate more safely in complex, shared environments. The post appeared first on TechNewsWorld.
I tried the most powerful Thunderbolt dock ever made [Review] ★★★★★ The iVanky FusionDock Ultra packs an absurd 26 ports and uses a unique dual-cable Thunderbolt 5 setup to deliver unmatched connectivity.
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Every iPhone has a useful hardware feature that zero Samsung phones offer When Apple released the iPhone 17e, it doubled the storage and added what it calls the “magic of MagSafe” to the $599 iPhone 16e replacement. Apple’s decision to bring MagSafe to the last iPhone holdout meant every iPhone includes a useful hardware feature that zero Samsung phones offer.
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Saved reports in App Store Connect’s trends section not loading Has anybody else noticed the Trends page in App Store Connect no longer loading certain saved reports? Have a few reports per app – one gives me the countries that app has been downloaded in today/ this week/ this month, one gives me how many updates were installed from the last version (a good indicator […]
Take $300 off the M3 iPad Air in Amazon’s blowout clearance sale Macworld
Apple iPad Air M3
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If you want a new iPad, we’ve got a great deal for you today: This decked-out M3 13-inch iPad Air with extra storage and 5G is down to its absolute best price of $1,149, which means you’re saving an insane $300! That’s the best price we’ve ever seen for this model and one of the best iPad Air discounts of all time.
With the super-fast M3 chip, a maxed-out 1TB of storage, and both Wi-Fi 6E and 5G connectivity. This combo enables you to use your tablet anywhere you go, install tons of apps, and handle all apps, including graphics-intensive tools, with ease. The 13-inch Liquid Retina display is absolutely gorgeous, too, so you’ll love how everything looks, whether you’re playing, binge-watching your favorite shows, or just looking at YouTube vids.
When we reviewed the M3 iPad Air, we gave it a 4-star rating, praising its absolutely outstanding performance, loving the design and display, and finding the extended battery life quite great. And since this model has everything you’ll need, it’ll be your go-to tablet for years to come.
It might not be as fast as the newer M4 version, but there’s no universe in which you’ll get the same amount of storage and 5G connectivity for this price anytime this year. So grab the M3 iPad Air for $1,149 before Amazon sells out and it’s gone forever.
Supreme Court considering legality of smartphone location ‘dragnets’ The US Supreme Court is hearing arguments about the legality of so-called geofence warrants, sometimes also referred to as “digital dragnets” because they capture the location data of a great many innocent citizens in addition to criminal suspects.
In a practice raising obvious privacy concerns, tech giants are increasingly being asked by law enforcement to identify all of the smartphone users present at a particular location at the time a crime was committed …
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$15 for feedback on my app Not sure if this is allowed, but I’m looking for feedback on a test app that I’m building for helping people navigate to New York City parking tickets. Before releasing, I want have a few people try it out and give me their live reactions while screen recording the app features being used. This feedback […]
John Ternus' first major challenge is dealing with quadrupled iPhone memory prices John Ternus faces a turbulent start to his tenure as Apple CEO, including massive RAM pricing spikes that will impact the fall iPhone launch. With continued pressure to manufacture in the U.S, supply chain changes could be on the way.John Ternus will be Apple's next CEO in SeptemberThe arrival of John Ternus as Apple CEO in September will be a big event for Apple, but it will also include some tough early choices. Some that will affect how Apple's massive supply chain operates in the future.At present, Apple is dealing with the industry-wide problem of memory pricing, with RAM skyrocketing in cost and affecting the price of electronics in general. So far, Apple has managed to insulate itself from the problem through strategic contracts with suppliers, but it won't last forever. Continue Reading on AppleInsider | Discuss on our Forums
CLE (Cleveland) on 2026-04-29 Apr 29, 12:15 UTCIn progress - Scheduled maintenance is currently in progress. We will provide updates as necessary.Apr 29, 12:01 UTCScheduled - We will be performing scheduled maintenance in CLE (Cleveland) datacenter on 2026-04-29 between 12:15 and 15:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
Epic Games Wins Reversal of Stay in App Store Fee Legal Battle Apple has lost a court battle to delay App Store changes while it asks the U.S. Supreme Court to weigh in on its long-running dispute with Epic Games surrounding developer fees.
On Tuesday, the Ninth Circuit Court of Appeals reversed an earlier decision that had let Apple keep its current App Store commission structure in place while it appeals to the Supreme Court. The reversal means Apple now has to return to a lower court to work out what fees it can charge developers who steer customers to outside payment options.
Apple won the pause earlier this month by arguing that it shouldn't have to overhaul its fee structure twice if the Supreme Court ultimately ruled in its favor. In response, Epic Games immediately filed two motions: one said it hadn't been given time enough to prepare a response to Apple's stay request, and another asking the court to reject the original request.
The three-judge panel granted Epic's motion for reconsideration. The judges said Apple hadn't shown that the Supreme Court was likely to take the case, and pointed out that the high court already chose not to hear Apple's challenges once back in 2024. They also rejected Apple's claim that being forced into lower-court hearings would cause real harm.
Epic Games CEO Tim Sweeney shared the news in a post on X, adding that "Apple's delaying tactics have come to an end!"
Apple's delaying tactics have come to an end! Now Epic v Apple returns to Judge Gonzales Rogers for hearings on exactly what fees Apple can charge to recoup costs of reviewing apps using competing payment methods. https://t.co/eukYzpu0dY— Tim Sweeney (@TimSweeneyEpic) April 29, 2026
The case now heads back to Judge Yvonne Gonzalez Rogers in California, who will determine what commission Apple can collect on purchases made through external links, if any. Apple can still petition the Supreme Court while those proceedings move ahead.
The dispute traces all the way back to the original Epic Games trial, which Apple largely won. However, one exception was a 2021 ruling from Judge Gonzalez Rogers ordering Apple to relax its "anti-steering" rules and let developers point users to outside payment options.
Apple complied with the ruling, but only slightly lowered its fees, which led few developers to even bother adding links. Epic subsequently returned to court, and the judge found Apple in willful violation of the original injunction. Consequently, it barred Apple from collecting any commission on external links.
Apple appealed and dropped the link fees while the case moved forward, but the company argued that the ruling was unconstitutional and that it should receive compensation for its technology. Then in December 2025, the appeals court delivered a split decision: Apple had violated the injunction, but the company should still be able to charge something reasonable. That sent the question of what that fee should look like back to the district court.
Apple is now hoping the Supreme Court will go further and throw out the district court's ruling altogether.Tags: App Store, Epic Games, Epic Games vs. Apple, Apple LawsuitsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
9 reasons why the ChatGPTphone isn’t an iPhone threat Macworld
As if the smartphone market wasn’t already stuffed with enough rivals to the iPhone, it’s emerged this week that AI giant OpenAI is getting ready to throw its hat in the ring. In a short article posted to Twitter/X, the highly respected analyst Ming-Chi Kuo claimed the ChatGPT maker is “set to redefine smartphones” with a new handset created in partnership with Qualcomm, MediaTek, and Luxshare.
Apple has so far struggled to bring the iPhone up to speed with the pace of AI development, and on first impressions, this might sound like a formidable challenge for John Ternus to deal with as he settles in as CEO. But I don’t think he’ll be worried about the threat of the “ChatGPTphone.” Here’s why.
1. Apps aren’t dead yet
In the article, Kuo talks about the evolution from app to agent. “Users are not trying to use a pile of apps,” he says. “They are trying to get tasks done and fulfil needs through the phone.” That sounds good if the apps you’re replacing are Calendar, Clock, Weather, and a bunch of airline, rail, and cab apps. But people will still want to watch and listen to streaming services, browse social media, play games, track sports, and do dozens of other things on their phones. You can’t replace apps with an AI agent unless it’s just a glorified app launcher.
2. It’s too late
Apple has been doing this for nearly 20 years, and has built up a loyal fan base of users who would never consider anything other than an iPhone. Google and Samsung, too, have multi-generation fans, as do the other manufacturers of Android phones. Even if OpenAI’s phone came out in 2026, that would already be extraordinarily late to be trying to break into the smartphone market, but Kuo says mass production won’t start until 2028… by which point, as a commenter points out, OpenAI may not even exist. It’s a mark of OpenAI’s lateness that by this point, most other companies are trying to plan for what comes after the smartphone.
3. OpenAI has no experience in smartphone hardware
OpenAI will be going from a standing start in a mature market stuffed with contenders that have, as mentioned above, been doing this for almost two decades. Even with design guru Jony Ive on the team, it takes multiple generations to get this sort of thing right, and that’s time OpenAI hasn’t got.
4. OpenAI is overestimating its brand loyalty
“OpenAI’s advantages lie in its consumer brand, years of accumulated user data, and leading AI models,” Kuo writes. We’ll come to the second and third factors in due course, but even the brand awareness is debatable. OpenAI certainly has a lot of brand value in ChatGPT, but far less as a company. And just because people know or even like a piece of software, it doesn’t mean they’re prepared to pay hundreds of dollars for hardware by the same company.
5. The ecosystem isn’t there
With its iterative updates and generally conservative designs, Apple makes the smartphone market look easy. But it’s not just about the phone, and OpenAI hasn’t got anything like the same surrounding ecosystem to push people towards its smartphone and then lock them in. The iPhone benefits from seamless compatibility with the AirPods, Apple Watch, Mac, and Vision Pro, and also benefits from the appeal of Apple Music, iMessage, Apple Pay, the App Store, and so much more. The only halo product OpenAI can build a phone around is ChatGPT, and the problem with that…
6. What’s the unique selling point?
…is that ChatGPT is already on the iPhone, both as an app and integrated with Siri and Apple Intelligence. OpenAI could cut those off (along with the Android app) to give itself a USP, but that would likely hurt OpenAI more than its smartphone competitors.
7. ChatGPT isn’t even that special
Yes, ChatGPT was the catalyst for the AI explosion over the past few years, and it’s a market-leading model. But rivals have proliferated, and most are backed by larger companies with a greater capacity to endure the inevitable market dips. AI is only likely to become more commoditised. Why buy a phone built entirely around ChatGPT when you can get a phone that can run ChatGPT as well as Gemini, Claude, or whichever model you may happen to prefer?
8. Apple is going to get AI right eventually
I’m the last person to praise Siri or Apple Intelligence, but Apple has made AI a top priority, and it has the resources to reach a solution eventually (or just buy a company that has a worthwhile model already). It’s really just a matter of time before Apple Intelligence works well, and that’ll happen before the OpenAI phone arrives. At which point, the one thing OpenAI does better than Apple won’t be an issue any more, while Apple will still have all its other advantages as a maker of phones and phone software.
9. OpenAI never wanted to make a phone anyway
If you examine OpenAI’s hardware development history, it becomes clear that this entire project isn’t its first choice. The company originally wanted to make an AI pin, which it worked on with former Apple design guru Jony Ive (who is now more closely associated with OpenAI following a merger with Ive’s LoveFrom studio in 2025). Why suddenly shift from a pin to a phone? All the reasons above, presumably. But rival AI pins such as Humane were savaged by reviewers, and OpenAI is now fleeing to the more consumer-friendly world of phones as a half-hearted compromise. Good luck with that.
Apple was ready for the RAM crisis Macworld
Over the decades, the evolution of computers has been easy to follow: They’ve become steadily more powerful to keep pace with the need for more advanced applications. We’ve seen computers equipped with faster processors, more storage, and, most of all, more RAM. This trend has accelerated even further recently, with companies pushing on-device AI capabilities into their devices, and Apple is no exception.
However, the increasing demand for RAM is having another effect on the market. While once plentiful and affordable, RAM is more expensive than ever, and it’s becoming harder to get, even at exorbitant prices. But instead of dealing with constraints by upping prices, Apple is showing the industry how its years-long effort to control every component inside its devices has given it a unique advantage over every other PC maker, clearly evidenced by the recent launch of the MacBook Neo.
The importance of RAM in today’s world
First, let’s take a closer look at why RAM or memory is so important. Essentially, RAM is a type of short-term memory with ultra-fast speeds, much faster than SSDs. When you open an app on your phone or laptop, it’s stored in RAM to ensure that the processor can handle it more quickly as you continue to use it.
That’s why, generally speaking, having more RAM means your devices can run faster, enabling more apps and tasks to operate at the same time without slowing down.
As such, RAM has also become extremely important for artificial intelligence. Since RAM is much faster than internal storage, devices also store AI parameters in RAM for quicker access. In other words, the more and faster the RAM, the greater the device’s ability to handle AI tasks locally.
That’s why AI companies have been buying up as much DDR5 RAM, the same that’s used in Apple devices, as they can for their servers. It’s also why we’ve seen consumer desktops and laptops gaining more RAM in recent years, including Apple, which only recently increased the base RAM for Macs to 16GB and the iPhone and iPad to 8GB.
The AI boom has put more pressure on chips to increase RAM limits.Apple
More RAM isn’t a viable option anymore
For years, the strategy of adding more hardware resources to handle software demands was a simple solution to complexity. But as modern workloads have become increasingly memory-intensive in recent years, suppliers have been unable to keep up with demand. As a result, RAM has become much more expensive, and PC makers have been forced to shift their strategy.
The situation became so dire that Apple had to discontinue the highest-end Mac Studio with 512GB of RAM, while other versions with higher amounts of RAM are also facing significant shortages. And it’s hard not to conclude that the timing of the Mac Pro’s discontinuation wasn’t tied to the RAM crisis as well. The RAM crunch has also been affecting the 16GB Mac mini, which is currently sold out at the Apple Store and unavailable at Amazon. Higher-end models with more memory are severely constrained as well.
This situation would (and has) put tech companies in a bind. They need better hardware to meet the growing demand for AI tasks, but there simply isn’t any more RAM on the market. Fortunately for Apple, it had already found the solution years before.
Apple chips were made for a RAM-scarce world
In theory, there’s no way to simply replace RAM with something else. However, Apple has found the next best thing: a way to optimize both its hardware and software to run smoothly even on devices with the bare minimum of RAM.
When Apple introduced the first Mac with the M1 chip, it wasn’t a mere swap from Intel to its own chips, but also a radical change to how its computers work. That’s because Apple silicon chips are classified as a system on a chip, which means key components, including the CPU, GPU, Neural Engine, SSD, and even the RAM, are all on the same pool, sharing the same resources. And that makes a big difference in everyday use.
The M-series chips have a complete package right on the chip.Apple
Thanks to the SoC’s unified memory, all components can quickly access the same data without having to copy it between different modules. This drastically reduces latency and improves performance when running resource-intensive tasks without needing loads of additional memory. At the same time, Apple leverages its hardware and software integration to further optimize memory usage. For instance, macOS features a very aggressive memory compression system that significantly reduces the amount of RAM used by inactive apps running in the background.
The chips also utilize something called “memory swapping.” Admittedly, this isn’t a term Apple invented, but nowhere else is it used so seamlessly thanks to the way Apple silicon chips are designed. If your Mac runs out of RAM, the system can temporarily store memory data directly on the SSD.
Because both the RAM and the SSD are connected to the same SoC, data transfer is nearly instantaneous, allowing the computer to run smoothly even when you’re using all available RAM. When it comes to AI, the built-in Neural Engine also helps macOS process machine learning parameters and tasks, freeing up RAM. Essentially, this makes a Mac with 8GB of RAM feel like it has twice that.
While pro users will still need more, which Apple happily sells, the MacBook Neo proves once and for all that for everyday users, 8GB of unified memory delivers much more than the same 8GB of RAM in a traditional PC laptop.
The ‘RAM tax’ is already here
The timing couldn’t be better. In March, Apple introduced its most affordable laptop ever, the $599 MacBook Neo, while the rest of the industry struggles to stay afloat due to the RAM crisis.
Microsoft recently announced significant price increases for the Surface lineup, with some flagship models now costing $500 more than they did at launch due to increased costs for memory and other components. For instance, the 13-inch Surface Laptop now starts at $1,149 with 256GB of storage and 16GB of RAM. That’s $50 more expensive than the base 13-inch MacBook Air model with similar specs. Unlike the MacBook Neo, Microsoft doesn’t even offer an option with 8GB of RAM.
The MacBook Neo arrive at a time when PC makers are raising prices.Foundry
Meta also recently raised the prices of its Quest headsets by up to $100. The company likewise blamed the “global surge in the price of critical components.”
Apple isn’t immune to price increases for components, of course. The M5 MacBook Air, which was introduced last month, is in fact more expensive than the M4 model, starting at $1,099 with 512GB of storage rather than $999 with 256GB of storage. Still, it’s unlikely Apple has any plans to change the MacBook Neo’s starting price of $599 anytime soon.
That, of course, is because Apple has established that an entry-level Mac can run just fine with only 8GB of RAM thanks to its system-on-chip architecture. And even in the higher-end models, Apple silicon chips are so efficient that Apple is under less pressure to keep raising baseline RAM—and prices—as aggressively as competitors.
Even with just 8GB of RAM, the MacBook Neo performs better than PC laptops with twice the memory.Eugen Wegmann
Efficiency will become a growing priority
As expected, Apple’s competitors finally seem to be catching on. Last month, Microsoft pledged to improve the quality of Windows with a series of improvements that will make Windows faster and more reliable by scaling back AI and freeing up RAM for other parts of the system, which should definitely improve performance on less powerful devices. Whether by coincidence or not, the announcement came about a week after Apple unveiled the MacBook Neo.
Apple isn’t reacting to this shift. It’s already there. Not because Apple devices don’t benefit from more RAM, they absolutely do, but because they rely less on memory specs to deliver a consistent experience. It’s no longer just about how much RAM a device ships with, but how well it uses every gigabyte.
Apple might not have designed the M1 chip with a RAM shortage in mind, but all this technology is now proving more useful than ever. This gives Apple a significant advantage over its competitors, who are unable to achieve the same level of integration with separate parts.
AirDrop is now widely available on Android phones, and I’m here for it We can argue endlessly about how innovative Apple is as a company, and indeed many people do. Personally, I would argue that some of its greatest innovations have been in the seemingly smallest of features, and AirDrop is one of these.
AirDrop is a really simple and convenient way to move a document from one of our Apple devices to another, as well as to exchange files and information with other iPhone users. The introduction of NameDrop in iOS 17 was a particularly great application of the tech in my view …
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How is the market for iphone and apple watch apps on App Store? I've been doing coding lots of hours a week and then working general jobs to make ends meet, and wanted to know if it is worth it? My strategy is publishing around 15 apps in niche and main market on app store along with advertising them. Is it worth the hard work? Can I make […]
John Ternus faces critical decisions on iPhone pricing and US manufacturing – FT Incoming Apple CEO John Ternus is going to be facing two critical decisions soon after he takes the helm, says a new Financial Times report.
First, how to respond to a massive increase in memory prices, with Apple’s RAM costs increasing by more than 400% by next year. Second, how to shape the company’s manufacturing plans across China, India, and the US …
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Sorry, Intel’s new chip won’t help PCs beat MacBook Neo Macworld
The MacBook Neo has shaken up the affordable laptop market, with PC manufacturers trying to figure out what they can do to compete with Apple’s laptop. One way is to offer better performance with a cheap processor, and Intel’s latest chip appears to do just that.
TweakTown reports that benchmark results are appearing for Intel’s new Wildcat Lake Core Series 3 CPU, a chip designed for affordable mobile devices. In PassMark’s multi-thread test, the Wildcat Lake Core 5 320 chip was 21 percent faster than Apple’s A18 Pro, a chip released in September 2024 and used in the MacBook Neo. In single-thread results, the Intel and Apple chips were basically the same.
So, it looks like PC makers have another viable chip offering–TweakTown calls Wildcat Lake’s performance “particularly impressive” compared to the MacBook Neo. On multi-thread performance alone, Intel’s new CPU makes good progress catching up to Apple’s older chip. “Impressive” is a bit much, in my opinion, for a difference that is slightly noticeable in real-world usage, but still, it shows that Intel has responded to Apple’s threat.
While performance is an important consideration when buying a cheap laptop, there are other factors that PC makers at this price point still haven’t figured out how to compete on. Most notably, PC laptops in this market (even some priced several hundred dollars more than the Neo) are made of plastic, which, apparently and mind-bogglingly, some PC users actually prefer over aluminum, environmental concerns be damned. And the build quality of these laptops, with their creaks, stiff hinges, and flimsiness, makes the MacBook Neo feel downright luxurious.
You’ve also got battery life. MacBook Neo’s 16-hour battery life might pale in comparison to the Air and Pro, but it’ll still comfortably get you through a school day. PC laptops, on the other hand, are notoriously inefficient, especially when not plugged in, so it’ll be interesting to see how long the first crop of Wildcat Lake Core 5 320 laptops lasts. I’m gonna guess not great.
Then there’s the whole Windows versus macOS thing that, well…the debate is an old one. But I’ll just say, if you like spending time figuring out how to strip out bloatware, ads, and other grossness from your new laptop’s operating system, then Windows 11 is for you. While you’re doing that, I’ll be doing real work on my MacBook Neo.
Apple’s biggest win last week made the fewest headlines Macworld
There was big news from Apple’s boardroom last week. As you know, Tim Cook’s getting kicked upstairs and John Ternus is going to assume the mantle of Apple CEO. But that’s not the news I’m talking about. The other big news is that Johny Srouji is being named Chief Hardware Officer.
Nobody outside of those who follow Apple or the chip industry closely has ever heard of Srouji. (For that matter, they hadn’t heard of Ternus, either.) But this is not a minor executive promotion. The fact that Apple made the announcement simultaneously with Cook’s departure and Ternus’s elevation shows that. Srouji’s promotion–and more importantly, retention– is vitally important for Apple.
The importance of Apple silicon
Calling Srouji the “father of Apple silicon” doesn’t go quite far enough, but it’s a good start. Apple began using the phrase “Apple silicon” to refer to Macs running Apple-designed M-series processors, but the Apple silicon story goes all the way back to the 2010 launch of the first Apple-designed processor, the A4, which powered the iPhone 4 and the original iPad. Srouji led the team that designed the A4, and has led Apple’s chip efforts ever since.
Through the decade of the 2010s, it became clear that one of Apple’s enormous advantages in the smartphone market was that it designed its own processors. Because Apple creates its own chips for its own products, it’s able to make decisions about the specs and features of those chips that fit perfectly with the plan for the products they’re going to be used in. (Contrast this with companies that have to buy off-the-shelf chips from vendors like Intel and Qualcomm, where the chips are designed to appeal to a broad selection of clients. Every Apple chip is made for specific Apple products, and that’s it.)
Johny Srouji led the development of the A4 in the iPhone 4.Caspertheghost/Wikipedia
Apple being able to dictate the features of its own chips might be an advantage enough, but it turns out that Apple’s chips were also faster than the competition. A lot faster. Every summer, Qualcomm would release a new chip that they would boast about, offering performance similar to iPhone chips. Then, in September, Apple would introduce a new iPhone powered by a chip that offered performance that would blow Qualcomm away. In the most dynamic and profitable tech market, the smartphone, Apple basically lapped the competition.
Next up, Apple used the iPad Pro as a testing ground to see if it could scale its phone-class processors to provide the kind of power that might drive a full-on computer. In 2018, Apple introduced an iPad Pro powered by the A12X processor, which scaled up the processor cores to create a much more powerful device–a hint of things to come. It followed that up with the 2020 introduction of an iPad Pro powered by the A12Z processor, which Apple explicitly boasted was more powerful than most PC laptops currently being sold.
In hindsight, that was one of Apple’s biggest tells ever. Are you getting it yet? Apple silicon is powerful enough to run full-on computers, not just iPads and iPhones! And with the release of the M1 later in 2020, the prophesy was fulfilled. Apple’s advantage on smartphones and tablets has become Apple’s advantage, well, everywhere. (Even in low-cost laptops, as it turns out.)
Keep Srouji happy!
This brings us back to the man in charge, Johny Srouji. Apple’s chip efforts have gotten a lot of notice in the industry. Key members of the team left Apple to create their own startup, which was in turn bought by archrival Qualcomm. Srouji is in his early 60s and may be considering one last big career move before retirement.
Apple’s hardware won’t be where it is today without Johny Srouji leading the way.Apple
Amid all of that, Srouji’s longtime boss, Tim Cook, started planning his departure. One of Srouji’s peers at the Senior Vice President level, John Ternus, was going to be the new CEO–Srouji’s boss. I don’t know anything about the personal relationships between these people, but it’s human nature to react a bit negatively to the prospect of losing your longtime boss and having him replaced with someone you see as your peer. This transition, necessary though Cook feels it is, put Srouji’s standing at Apple at risk.
This is almost certainly the reason why Bloomberg’s Mark Gurman reported in December that Srouji was considering leaving Apple. That report seemed like a real red alert, because–see above–Srouji is the leader of one of Apple’s strongest groups, providing it advantages across its entire product line.
Gurman’s report said that Srouji “recently told Cook that he is seriously considering leaving in the near future,” but it’s not hard to read between the lines and assume that, in a moment of change, Srouji was pondering how much Apple valued his contributions. Two days later, Srouji released a designed-to-leak memo to his staff, saying he didn’t plan on leaving anytime soon.
Here’s what obviously happened. Cook and Ternus, like everyone else, recognized Srouji’s importance to Apple and offered him a new role. And in this case, the role–becoming Apple’s Chief Hardware Officer–was one that seems to have satisfied Srouji. (He’s the first person to be in charge of that entire group since Bob Mansfield retired in 2012.) With Ternus becoming CEO, his entire hardware division has been handed to Srouji. It’s an enormous portion of the company, and it belongs to Srouji now.
Srouji now seems to have gotten what he wants. The next question is, how will Ternus’s former division respond to their new manager? Gurman reports that Srouji has a “hard-driving approach” and that the hardware division is in for a “cold shower.”
Look, different managers have different styles. Conflicts are inevitable. Srouji’s new division will need to adapt to him, and he’ll need to adapt to them. Ternus will no doubt be well aware of how the transition in his former division is going, and Srouji reports to Ternus. They’ll all need to work it out, and change can be difficult, but in the end, it can also be refreshing to be guided by some new perspectives.
The most important thing is that, in a moment of transition that could have had some brutal side effects, Apple has retained one of its top players. I’m looking forward to seeing what Johny Srouji will do with an even larger portion of Apple as his responsibility.
Report: iPhone Memory Costs Set to Quadruple by 2027 Memory could account for as much as 45 percent of an iPhone's component costs by 2027, up from around 10 percent today, according to a JPMorgan analysis cited by the Financial Times ($).
Apple buys memory for roughly 250 million iPhones a year and has historically been one of the largest customers in the category. But Apple has reportedly now gone from a position where it could set terms to one where it now has to compete with rivals for supply.
The principal reason is the heavily subsidized AI build-out that's underway.
In a race to make data centers that can handle more compute for frontier AI models, AI infrastructure buyers like Nvidia are now reportedly outbidding consumer electronics makers for limited supply from the likes of Samsung, SK Hynix, and Micron. Meanwhile, cloud companies are reportedly making upfront payments worth billions of dollars to secure capacity.
It's a marked break from the industry norm of committing to volumes with suppliers first and negotiating prices later.
The pressure is already reshaping Apple's product plans, and the split-launch cycle for the iPhone 18 series is said to be part of that new reality. Apple is expected to stagger the iPhone 18 launch, holding the lower-priced model until spring 2027 rather than shipping the full lineup in the usual fall window. Instead, only the iPhone 18 Pro models will be launched in September, with a foldable iPhone expected to be unveiled around the same time.
Apple hardware engineering chief John Ternus takes over from Tim Cook as CEO on September 1, and Cook will transition to his new role as Apple's first executive chair, where he is expected to take a direct role in day-to-day operations. Meanwhile, Ternus's first big decision will be whether Apple absorbs the increasing cost of memory or passes it onto consumers.
Bank of America analyst Wamsi Mohan reckons the decision could come down to whether Apple holds prices to please consumers or accepts a margin hit, especially in markets like India and China where it competes with local smartphone makers. "By the time September rolls around, Apple has two choices: one, they reprice [products] higher, or two, they say 'let's go ahead and gun for market share,'" Mohan told the FT. He thinks there is a decent chance that Apple will opt for market share.Tag: Financial TimesThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
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Someone said nobody has vibe coded this app, so I did. https://preview.redd.it/tp21z7ntb3yg1.png?width=1583&format=png&auto=webp&s=da56bf6c736fe32ad0e31038518d6e778a2044a2 I saw this tweet a few weeks ago: https://preview.redd.it/43opcguxb3yg1.png?width=1198&format=png&auto=webp&s=9df3c3be4e887e66cf605e23c5f0f47413077867 and I built it, Nodge is now live on the App Store. A glowing orb powered entirely by your steps. Walk more and it glows brighter, stop moving and it slowly fades. no charts, no rings, no streaks, just the orb and whether you kept […]
Notepad++ Code Editor Comes to Mac After 20-Year Wait The popular Notepad++ coding editor is now available as a native macOS app, following a successful open-source community port of the original Windows codebase. The Notepad replacement runs as a universal binary, so it works on both Apple silicon and Intel Macs.
Notepad++ has been one of the most popular text editors on Windows for more than 20 years. Until now, Mac users who switched from Windows, or who worked across both platforms, had to choose between giving up the editor and running it through a Wine or CrossOver compatibility layer. Now those users have no such dilemma.
The editing experience is identical to the Windows version, right down to the Scintilla engine, tabbed editing, syntax highlighting for 80+ languages, search and replace, macro recording, and plugin support. The only difference is that the menus, dialogs, file pickers, keyboard shortcuts, and windowing all use native macOS Cocoa APIs.
Notepad++ for macOS is maintained by Andrey Letov, who wrote the Objective-C++ Cocoa UI that replaces Notepad++'s Win32 front-end. The app is available to download from the Notepad++ website. It's completely free and released under the GNU General Public License, so there are no ads, subs, or hidden costs.
(Thanks, Mike!)This article, "" first appeared on MacRumors.comDiscuss this article in our forums
These MacBook refurbs are only $290 Macworld
TL;DR: Get a MacBook Air while they’re under $300.
Affordable MacBooks are hard to find right now, but it’s not impossible. If you need a reliable computer that can handle the basics, check out this refurbished 2020 MacBook Air. The grade “B” refurbished rating means it only shows very light wear, but the price still dropped from $999 down to $289.99.
This MacBook Air runs on a 1.1GHz dual-core Intel Core i3 processor with Turbo Boost up to 3.2GHz, paired with 8GB of RAM and a 128GB SSD. That combination is powerful enough for everyday tasks like web browsing, video streaming, document work, and light productivity without issues, but you might struggle if you try more demanding work like video editing.
The SSD keeps app launches and load times quick, and the 8GB of RAM is enough to keep several apps running at the same time without things slowing down. The 13.3-inch Retina display has True Tone technology, which adjusts color temperature based on ambient light for more comfortable viewing in different settings. Touch ID handles logins with a single fingerprint, and the backlit Magic Keyboard makes typing comfortable in low-light environments.
Battery life is rated at up to 11 to 12 hours for typical use, enough to cover a full workday without having to track down a charger. A USB-C power adapter is included in the box.
It’s only $289.99 to get a MacBook Air, but that won’t last much longer.
Apple MacBook Air (2020) 13″ i3 1.1GHz 8GB RAM 128GB SSD (Refurbished)See Deal
StackSocial prices subject to change.
Help with Panel focus Hey guys, I'm trying to make a small Raycast alternative for myself, and I was wondering how I can go about making my NSPanel behave just like Raycast/Spotlight. Right now, whenever I start the app, my focus is instantly stolen and when I get it back and do the global shortcut to show the panel, […]
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App Store policy must change as Epic convinces US Circuit Court to reverse stay Apple will have to comply with previous mandates as it takes its fight with Epic Games back to the Supreme Court, so expect App Store changes soon.Epic's '1984' ad depicting Apple as Big BrotherThe Apple vs Epic saga is years long and could easily fill a book at this point, but it hasn't ended yet. The latest update comes after Apple won a stay against enforcing App Store changes as it appealed the Supreme Court.That stay was short-lived, as Epic immediately appealed the stay and 9to5Mac shared that it has won. The US Ninth Circuit Court has reversed the stay it placed on enforcing a mandate that would require Apple to change how it charges developers for external purchases. Continue Reading on AppleInsider | Discuss on our Forums
4 App Review rejections taught me about shipping iOS apps with third-party AI APIs (full breakdown) I shipped my first iOS app earlier this month and got rejected enough times that I think the lessons are worth sharing here. The four rejections that mattered: 1. Crashed on launch (Guideline 2.1(a)) – Reviewer was on iPhone 17 Pro Max running iOS 26.4 (latest beta). I'd tested on slightly older versions. – Lesson: […]
Court reverses pause on Epic Games ruling ahead of Apple’s Supreme Court bid Epic Games just convinced the US Court of Appeals for the Ninth Circuit to reverse a prior decision that temporarily paused enforcement of a ruling requiring Apple to loosen certain App Store rules while it sought Supreme Court review. Here are the details.
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First two episodes of Widow’s Bay now available on Apple TV Widow’s Bay, Apple’s newest horror-comedy starring Matthew Rhys (A Beautiful Day in the Neighborhood, The Post) is now available to stream on Apple TV. Here’s what to expect.
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CDG (Paris) on 2026-04-30 THIS IS A SCHEDULED EVENT Apr 30, 00:00 - 08:00 UTCApr 29, 00:56 UTCScheduled - We will be performing scheduled maintenance in CDG (Paris) datacenter on 2026-04-30 between 00:00 and 08:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
[Question] Replaced OCR with AI for price tag and label scanning so now I’m stuck on the offline implementation I'm a solo dev building a grocery budgeting app (React Native/Expo) and I ran into a dilemma I can't decide on. One of the main features is scanning grocery store price tags. You point your camera at a shelf label and it auto-fills the item name, price, unit, and category. I spent weeks tuning an […]
Keychron Q1 Ultra 8K review: mechanical keyboard performance multiplier There seems to be no ceiling for mechanical keyboards and the Keychron Q1 Ultra 8K is proof. It features an all metal build, wireless options, ZMK, 8KHz polling, and layer after layer of foam.Keychron Q1 Ultra 8K reviewKeychron continues to pump out new keyboards at a breakneck pace. The Q1 Ultra 8K is the latest model to sit at the top of Keychron's lineup, replacing the Max.I've reviewed a lot of Keychron's keyboards, and with the exception of the unique Q3 Pro SE, I believe the Q1 series is my favorite layout. I love that it has all the keys I need while remaining compact yet dense. Continue Reading on AppleInsider | Discuss on our Forums
Vibe coding platform Lovable now available for iPhone Lovable, one of the most widely used AI-assisted programming tools, launched an iOS app that creates web apps based on natural language prompts and even voice-based interactions. Here are the details.
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Three Apple TV series land six Gotham Television Award nominations "Pluribus," "Margo's Got Money Troubles," and "Mr. Scorsese" have all been nominated for Gotham Television Awards, which could contribute to Apple's growing trophy cabinet.Apple TV gets six nominations across three propertiesApple TV debuted in 2019 with a handful of exclusive, original shows and films. While it took some time for it to gain momentum, it is regularly celebrated across the awards industry.The latest nominations come from the Gotham Television Awards, which will be held on June 1. Three Apple TV shows received six nominations total. Continue Reading on AppleInsider | Discuss on our Forums
Apple Pay for Transit Now Works in These 12 U.S. Cities Several major U.S. cities support the Apple Pay for transit feature that Apple has rolled out, providing a simple way for those who use public transportation to pay for rides.
Apple Pay for transit works in Atlanta, the Bay Area, Boston, Chicago, Los Angeles, New York, Orange County, Philadelphia, Portland, San Diego, Seattle, and Washington, DC.
Some of these cities have supported Apple Pay for transit purposes for several years, and in others like Atlanta, support is new as of 2026. Atlanta launched its tap-to-pay MARTA contactless system in March 2026, allowing iPhone and Apple Watch users to tap to pay their fares at rail station fare gates using the Apple Wallet app.
Cities that support Apple Pay for transit allow iPhone owners to turn on Express Mode to pay for transit fares without needing to unlock their device and authenticate with Face ID or Touch ID. A card for Express Transit can be selected by opening up the Wallet and Apple Pay section of the Settings app and tapping on the Express Transit Card option to make a selection.
When a credit or debit card is associated with Express Mode, it can be used to pay for transit automatically with no authentication. On iPhone models that support power reserve, transit payments can also be made when the iPhone is out of battery. Power reserve works for up to five hours after an iPhone dies, and it is available on the iPhone XS and later.
Some cities support adding a credit or debit card to the Wallet app for transit, while others require a specific transit card to be added to the Wallet app. The Bay Area works with the Clipper app or a credit card. Chicago's system only works with the Ventra card, LA's transit works with the TAP card, and Portland's transit system works with the Hop card.
In some locations, there's also support for fare capping. With New York's OMNY system, for example, subway and local bus fares are capped at $35 per week. As long as you use the same device each time you tap pay for a ride, rides after the $35 cap will be free for the rest of the seven-day period. LA's TAP system and OC's Wave system also support fare capping for Apple Pay.
The iPhone 6s and 2016 iPhone SE and later all support Express Mode with Apple Pay for transit purposes. Express Mode also works on the Apple Watch Series 1 or later as long as watchOS 5.2.1 or later is installed.
Apple Pay for transit also works in several cities around the world, including London, Paris, Hong Kong, Tokyo, Toronto, Beijing, and Shanghai.
When traveling, you will need to look into how transit works in the city you're in, but it is a simple way to use public transportation because there's no need to pre-purchase travel tickets at a kiosk. Apple has a website where the different transit systems are explained.Related Roundup: Apple PayTags: Apple Wallet, Express TransitRelated Forum: Apple Music, Apple Pay/Card, iCloud, Fitness+This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple TV scores six Gotham Television Award nominations, here’s the list Just days after picking up several nominations for the 2026 Peabody Awards and the News & Documentary Emmy Awards, Apple celebrated today another six nominations across three of its original series for the 2026 Gotham Television Awards. Here are the details.
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Apple Vision Pro Used In World-First Cataract Surgery Apple's Vision Pro has been used in what's described as the world's first cataract surgery performed with the headset. MacRumors reports: [New York opthalmologist] Dr. Eric Rosenberg of SightMD completed the initial procedure in October 2025 and has since performed hundreds of additional cases using ScopeXR, a surgical platform he co-developed for Apple's mixed reality device. ScopeXR streams live feeds from 3D digital surgical microscopes directly into the Vision Pro, which lets the surgeon view the operative field in stereoscopic 3D while overlaying preoperative diagnostic data. The platform also supports real-time remote collaboration, allowing surgeons to virtually join procedures and see exactly what the operating surgeon sees. "We are now able to bring the world's best surgeon into any operating room, at any hour, from anywhere on the planet," said Dr. Rosenberg in a company press release. "From residents performing their first cases to surgeons facing unexpected complications, this technology democratizes access to expertise and that will save vision."
Read more of this story at Slashdot.
Write a book in minutes with this AI-powered publishing tool Aivolut Books lets you turn an idea into a cohesive, Amazon-ready book in minutes. Get a lifetime subscription to the AI book generator.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Claude Gains Integrations With Adobe, Blender, SketchUp and Other Creative Apps Anthropic today updated Claude with new connectors aimed at creative professionals, adding integrations for Ableton, Adobe, Affinity, Autodesk Fusion, Blender, Resolume Arena and Wire, SketchUp, and Splice.
Connectors are tools that Claude can use to access other platforms and help with completing tasks. Anthropic says that Claude can open up new ways for creatives to work and take on larger-scale projects.
Ableton - Allows users to ask questions about the official product documentation for Live and Push.
Adobe - More than 50 tools across Creative Cloud apps like Photoshop, Premiere, and Express are available.
Affinity - The Affinity connector lets users automate repetitive production tasks and generate custom features.
Autodesk Fusion - Fusion subscribers can create and modify 3D models through conversations with Claude.
Blender - The Blender connector adds a natural-language interface for the Python API. Users can analyze and debug Blender scenes, build custom scripts to batch-apply changes to objects, and add new tools to the Blender interface. Blender's documentation is also available.
Resolume Arena and Wire - Visual artists can control Arena, Avenue, and Wire in real time with natural language.
SketchUp - Users can describe an idea to Claude as a starting point for a 3D model and then open it in SketchUp for further revision.
Splice - Music producers can search Splice's catalog of royalty-free samples.
Anthropic suggests that Claude can be helpful for multiple creative tasks, offering tutoring for complex tools, writing scripts and plugins for software, translating formats and restructuring data, and completing repetitive production work.Tag: AnthropicThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
UBS boosts Apple price target to $287 ahead of earnings Apple investors have reason to feel encouraged today. As the tech giant prepares to report its Q3 2026 earnings on April 30, UBS has raised…
The post appeared first on MacDailyNews.
Apple Vision Pro used for hundreds of cataract surgeries in the last year The Apple Vision Pro continues to prove its potential in the medical field, with the headset now seeing use for cataract surgeries in New York.The Apple Vision Pro has proven to be a useful tool for cataract surgery.Priced at $3500, the Apple Vision Pro was never going to be a hit consumer product. Still, Apple's spatial computing device has found limited success in the healthcare industry, a market the company had in mind from the get-go.Surgeons have praised the Apple Vision Pro for its high-resolution images and ergonomics. The headset has been used in all sorts of medical and surgical procedures, including colonoscopies, a shoulder arthroscopy, and it's now even proven to be useful for cataract surgeries. Continue Reading on AppleInsider | Discuss on our Forums
California bid to curb Big Tech self-preferencing fails after Apple-backed lobbying blitz A California bill aimed at stopping trillion-dollar tech companies from favoring their own products has failed after an intense opposition campaign. Here are the details.
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YouTube Tests AI-Powered 'Ask YouTube' Conversational Search Feature YouTube is testing a new search feature that it says is meant to feel more like a conversation than a search interface. Users are able to ask complex questions in natural language, receive results that include video and text, and then ask follow-up questions.
The new search option is part of YouTube Labs, an opt-in program that lets YouTube Premium subscribers gain early access to experimental features and prototypes. YouTube Labs is available to U.S. users, and subscribers sign up on the YouTube Labs website.
According to YouTube, subscribers who opt in to try the new search can enter a prompt in the search bar, like "plan a 3-day road trip between San Francisco and Santa Barbara," and then select the Ask YouTube option to get the results. Search results include AI summary text, short videos, and long videos, with relevant segments in videos highlighted.
The Ask YouTube search interface suggests some search prompts, such as "unique ideas for a backyard water feature," "plan a living room redesign using thrifted items," and "how to make a traditional French omelet."
Other YouTube Labs features in testing right now include Beyond the Beat AI details when listening to radio and mixes in the YouTube Music app, and VibeCheck, an AI coaching feature that provides tips on Shorts videos before they're published.
The updated search feature will be in testing until June 8.This article, "" first appeared on MacRumors.comDiscuss this article in our forums
iOS 26.4 gave CarPlay two new features, with another big one coming iOS 26.4 recently gave CarPlay two new features, while also laying the groundwork for another big upgrade coming soon.
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‘Widow’s Bay’ is Apple TV’s weirdest, boldest series yet – Collider “Widow’s Bay” is a quaint island town 40 miles off the coast of New England. But something lurks beneath the surface. Mayor Tom Loftis…
The post appeared first on MacDailyNews.
Apple Introduces a Cheaper Option For App Store Subscriptions Apple is adding a new App Store subscription option that lets developers offer lower monthly prices in exchange for a 12-month commitment. "This model will allow developers to offer discounted rates to customers in exchange for more predictable long-term revenue," reports TechCrunch. "This also caters to how many developers have already been marketing their annual subscriptions in their apps." From the report: Often, app developers will display the lower monthly price to highlight the discount the customer would receive if they purchase the annual subscription instead of the monthly option. If the user is on the fence about a longer-term commitment, the notion that they're getting a better deal can help to push them toward the annual option.
Now, Apple is essentially formalizing what these developers were already doing, which allows it to also craft a set of policies around how these subscription offers are to be displayed so as not to mislead customers about the true cost of the deals.
However, the option will not be available to developers in the United States or Singapore at launch. While Apple didn't offer an explanation for this, it's still in App Store litigation in the U.S. around the specifics of the court's ruling in its case with Epic Games around how Apple can charge for subscriptions. Apple likely doesn't want to complicate the matter further until that matter is finalized. Singapore, meanwhile, also has a sophisticated payments market with strong consumer rules, which is why it may have been left out of the initial release.
Read more of this story at Slashdot.
Report: 3 new AI-powered photo editing features are coming to iPhones Macworld
A new report from Bloomberg’s Mark Gurman gives us an idea of what to expect from iOS 27’s photo-editing features. Apple is said to be planning a major overhaul of the photo-editing experience, leaning heavily on AI for three big new features: Extend, Enhance, and Reframe. These three tools will be collected together with the existing Clean Up tool in a new “Apple Intelligence Tools” section of the Photos app.
According to the report, here’s what to expect from the new features:
Extend: Users will be able to “zoom out” on an existing photo, adding in details beyond the original frame. This sort of generative fill/expand feature is fairly commonplace.
Enhance: You’ll be able to improve color, lighting, and overall image quality using AI.
Reframe: When taking spatial photos, this new feature will allow you to shift perspective to produce a still image from a different angle.
Gurman notes that internal testing of the features hasn’t gone smoothly. In particular, the Extend and Reframe tools produce inconsistent results, so they could be delayed. Getting reliably good results is already the biggest problem with Apple’s only current AI-powered tool, Clean Up, so introducing more AI tools that don’t work well much of the time is not going to improve Apple’s reputation.
In his report, Gurman reminds us that the OS 27 updates are focused on two main areas: Apple Intelligence features, including the long-overdue new Siri, and a concerted effort to clean up the codebase to improve performance and battery life while reducing bugs. Apple is expected to preview the new OS at the WWDC keynote on June 8.
UBS raises Apple price target ahead of earnings, keeps neutral rating With just two days to go until Apple’s Q3 2026 report, UBS just raised its price target on the company’s stock, based once again on strong iPhone demand. Here are the details.
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Apple bets on AI to reinvent iPhone photo editing in iOS 27 iOS 27 could use AI to make your photographs look better after you take them. It might be a highlight of the iPhone operating system upgrade.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Users are unable to access Admin Center. Status: MonitoringA fix has been applied to the Admin Center, and we're now monitoring for any adverse effects.
We'll continue to keep the incident open until we can confirm normal operations for the Admin Center.
iOS 27 could make your AirPods a lot more powerful, here’s why iOS 27’s unveiling is a little over one month away, and Siri’s major overhaul is set to make not only the iPhone feel far more powerful, but AirPods too.
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[Self-Promote] – I built a new Apple Collectors Tool Hey everyone! New developer here. I just released a new app to track your most prized Apple collection. Welcome to, Silicon Vault. With over 600+ plus products and counting you can: Mark the item as owned, in storage, once owned, or on your wishlist. You can also mark the color, other notes, and mark if […]
Apple is gearing up to overhaul the Photos app with AI tools in iOS 27 Apple will be adding a slate of new Apple Intelligence features to the Photos app in the next major operating system update, including extend, enhance, and reframing options.The existing Clean Up tool comes to the Photos appApparently, Apple is developing a new suite of tools powered by Apple Intelligence. The tools, which will be made available on iOS 27, iPadOS 27, and macOS 27, are slated for release this fall, according to Bloomberg.Currently, Apple only offers a single AI-powered feature: Clean Up. The feature has debuted to somewhat mixed reviews, with some users complaining that it often creates artifacts or fills areas with inaccurate detail. Continue Reading on AppleInsider | Discuss on our Forums
[Self-Promote] I built an AI ASO agent for iOS games because I was completely lost after shipping my first game I shipped my first indie mobile game to the App Store a while ago and it completely disappeared in search results. I spent weeks manually testing keywords, checking competitor metadata, reading reviews, and still had no clear idea what to actually change.Every ASO tool I tried was either ridiculously expensive (built for marketing teams with […]
Apple prepares major AI-powered photo editing overhaul for iOS 27, iPadOS 27, and macOS 27 Apple is developing a new suite of AI features powered by its Apple Intelligence platform, set to debut in the upcoming iOS 27, iPadOS 27…
The post appeared first on MacDailyNews.
9to5Mac Daily: April 28, 2026 – Apple ‘Ultra’ rumors, more Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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Tim Cook attends White House as King Charles III visits the U.S. Apple CEO Tim Cook has paid a visit to the White House as President Donald Trump greets the UK monarch, King Charles III.Tim Cook during a previous White House visit to meet President Donald TrumpKing Charles III and Queen Camilla of the UK are conducting their first state visit to the United States. As part of the welcome, the pair arrived at the White House with a formal reception, including crowds and a speech from President Trump, as well as an address to Congress and a state dinner.For such a big occasion, you would expect the attendance of many leaders from across the United States. Obviously, that also includes Tim Cook, who is still CEO of Apple until September. Continue Reading on AppleInsider | Discuss on our Forums
iOS 27 to Add New Apple Intelligence Photo Editing Tools Apple will add new Apple Intelligence photo editing tools to the Photos app in iOS 27, iPadOS 27, and macOS 27, reports Bloomberg.
On-device Apple Intelligence will be able to make subtle changes to image quality, positioning, and focus, with the new capabilities joining Clean Up, the sole AI editing feature that Apple has released to date.
The Photos app in iOS 27, iPadOS 27, and macOS 27 will have an Apple Intelligence Tools section when editing an image. Options will include Extend, Enhance, and Reframe.
Extend - Extend generates additional image content beyond the original frame of the photo, filling in scenery when changing the crop of an image. This tool will support expanding the edges of an image with zoom gestures.
Enhance - Uses AI to automatically tweak color, lighting, and other image parameters, similar to how the auto editing feature works now.
Reframe - When used with spatial photos, Reframe will let users change the perspective of an image after it's captured.
Apple apparently hasn't gotten the tools working perfectly, so Extend and Reframe could be delayed or scaled back. Clean Up, Apple's existing AI tool, still has issues even a year and a half after launching. It is able to remove unwanted objects from an image, but it is not as good at filling in missing information as other AI tools from smartphone makers like Samsung and Google.
More on the features coming in iOS 27, including Siri updates, can be found in our iOS 27 roundup. iOS 27 will be previewed at the WWDC 2026 keynote that's set to take place on June 8, 2026.Related Roundup: iOS 27Tag: Apple IntelligenceThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Duplicated values in X-Forwarded-For header Apr 28, 18:34 UTCUpdate - We are continuing to investigate this issue.Apr 28, 18:31 UTCInvestigating - Cloudflare is investigating duplicated values in the X-Forwarded-For header. Origins depending on this header may exhibit unexpected behavior.
iOS 27 will add three new features to Apple’s Photos app, per report iOS 27 will include multiple new AI-powered photo editing features, according to a new report. These features will let you quickly improve, expand, and reframe your images.
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How to remove an object from a photo with Apple Intelligence You can easily remove any object from a photo using Apple Intelligence's Clean Up tool. Make your almost-perfect shots perfect.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
CNET reviews Apple’s MacBook Neo: ‘An absolute banger of a budget laptop’ Apple's all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac…
The post appeared first on MacDailyNews.
Refurb Apple MacBook Air M1 13″ Laptop (2020) for $329 + free shipping At eBay, get this refurb 2020 Apple MacBook Air M1 13″ Laptop for $329. It’s the second-best deal we’ve seen for this model. A 1-year Allstate warranty is included. Buy Now at eBay
Apple iPad A16 256GB 11″ WiFi + Cellular (2025) for $467 + free shipping At Amazon, get the 2025 Apple iPad A16 256GB 11″ WiFi + Cellular for $467. That’s $82 less than what Walmart currently charges. Deal ends today, Buy Now at Amazon
Refurbished 24-inch iMac Apple M4 Chip with 10-Core CPU and 10-Core GPU, Gigabit Ethernet- Green – FWUY3LL/A – $1,269.00 Refurbished 24-inch iMac Apple M4 Chip with 10-Core CPU and 10-Core GPU, Gigabit Ethernet- Green
– FWUY3LL/A
$1,269.00
$1,499.00 −15%
Originally released October 2024
24-inch 4.5K Retina display
16GB unified memory
256GB SSD
12MP Center Stage camera with support for Desk View
Four Thunderbolt 4 ports
Gigabit Ethernet
Product page on the Apple Store…
iPhone 17e Is FREE at 4 Carriers Right Now — Here’s How Each Deal Works The iPhone 17e is currently free at AT&T, Verizon, Metro by T-Mobile, and Visible—but each carrier uses a different type of promotion to get there. Some rely on bill credits over 24–36 months, while others bundle service discounts or prepaid incentives.
Understanding how these offers work is key to getting the best deal. In this post, we break down exactly how each carrier makes the iPhone 17e “free,” what you need to qualify, and which option is actually the best value. Click the Read More button for full details.
Apple iPad A16 128GB 11″ WiFi + Cellular Tablet (2025) for $359 + free shipping At Amazon, get the 2025 Apple iPad A16 128GB 11″ WiFi + Cellular Tablet for $359.10. It’s the best deal we’ve seen for this model. Shipping is free. Buy Now at Amazon
Apple 11″ A16 iPads $50 Off at Amazon & Walmart – Prices Start at $299 Amazon and Walmart are currently offering $50 discounts on Apple’s 11-inch 11th-generation A16 iPads, with prices starting at just $299 for the 128GB WiFi model. This matches some of the best widely available pricing we’ve seen on Apple’s latest entry-level tablet, which now includes double the base storage and improved performance. Both retailers are carrying multiple storage configurations at the discounted price, giving buyers flexibility depending on their needs. These deals are especially strong for students, casual users, and anyone looking for a reliable everyday iPad at a lower cost:
Buy at Amazon
Buy at Walmart
See all current prices and retailers here: iPad Price Tracker.
14″ M5 Pro & M5 Max MacBook Pro Deals — $150 Off at Amazon Amazon is offering $150 off select 14-inch MacBook Pro models, including both M5 Pro and M5 Max configurations.
👉 M5 Pro deals
👉 M5 Max deals
These early discounts bring down the price of Apple’s newest MacBook Pro lineup and make mid-tier M5 Pro models especially attractive.
16″ M5 Pro & M5 Max MacBook Pro Deals — Save Up to $200 at Amazon Amazon is now offering early discounts on Apple’s new 16-inch M5 Pro and M5 Max MacBook Pro models, with savings of up to $200 depending on configuration.
👉 View M5 Pro deals
👉 Browse M5 Max models
These deals bring select configurations closer to their lowest tracked prices and mark one of the first major price drops on Apple’s latest high-end MacBook Pro lineup.
Refurb 5th-Gen. Apple iPad 9.7″ 32GB WiFi Tablet (2017) for $75 + free shipping Apply promo code "PAD8" to get this price, that's $24 less than you'd pay for a refurb via Amazon. It's the best price we've seen in any condition. A 90-day warranty applies. Buy Now at dailysteals
Best iPhone 15 Deals Right Now — From $0 to $379 at Carriers Carriers are offering major discounts on the iPhone 15, with prices starting around $199 at Boost Mobile, $299 at Metro, and $379 at Total Wireless. AT&T and Verizon are also offering the iPhone 15 for free with qualifying plans and bill credits.
👉 Boost Mobile deal
👉 Metro deal
👉 Total Wireless deal
👉 AT&T deal
👉 Verizon deal
These deals vary based on activation requirements, but represent some of the lowest pricing currently available. See our iPhone Price Tracker for the latest prices, deals, and plans...and click through to read the full details of these deals.
13″ M4 MacBook Air Clearance Deals — Save Up to $200 at B&H Photo B&H Photo is offering clearance pricing on Apple’s 13-inch M4 MacBook Air, with discounts of up to $200 off original MSRP depending on configuration.
👉 256GB models now around $899
👉 512GB models around $999
These deals bring upgraded configurations closer to entry-level pricing and mark one of the first major discounts on the previous-generation M4 lineup.
Best M4 iPad Air Deals Right Now — Prices Start at $559 Retailers have started discounting Apple’s new M4 iPad Air lineup, with Amazon and other major sellers offering some of the lowest prices currently available across both 11-inch and 13-inch models.
The best deals right now are centered on base configurations, though higher storage tiers are also seeing notable price drops depending on color and availability.
The strongest deals right now are on the 11-inch models, where entry-level configurations are seeing discounts of around $40–$80 off Apple’s MSRP.
Higher-capacity models (512GB and 1TB) are also seeing solid price drops, particularly on select colors, though pricing can fluctuate frequently depending on inventory.
The 13-inch models are also discounted, but generally by smaller margins so far, with most deals clustering around $50 off depending on configuration.
Apple MacBook Air M4 13.6″ Laptop w/ 512GB SSD (2025) for $949 + free shipping It’s the best deal we’ve seen for the 2025 Apple MacBook Air M4 13.6″ Laptop with 512GB SSD. It’s also a low now by $50. Shipping is free. Buy Now at Amazon
MacBook Neo Gets First Discount — $10 Off 512GB Model at Amazon Amazon has started offering a small discount on Apple’s new MacBook Neo, marking one of the first price changes we’ve seen since launch.
Right now, the 512GB MacBook Neo with Touch ID is available for $10 off, while the base model remains at Apple’s full retail price.
👉 Check MacBook Neo pricing at Amazon
This early price drop is fairly modest, but it’s notable as an initial sign that retailers may begin competing on Neo pricing in the coming weeks. As with most Apple product launches, deeper discounts typically take time to appear.
For now, the discount appears limited to specific configurations, with the entry-level model still holding steady at MSRP.
If you’re considering buying soon, this isn’t a major savings—but it could be worth watching as prices begin to shift.
For a full comparison of current prices and daily updates across retailers, visit our
👉 MacBook Neo Price Tracker.
We’ll continue monitoring MacBook Neo pricing and update as additional discounts become available.
Twelve South BookArc for MacBook for $10 + free shipping w/ Prime At Amazon, get this Twelve South BookArc for MacBook for $9.99. That's $50 less than what Target charges for it. Shipping is free for Prime members. Buy Now at Amazon
MacBook Pro M5 Sale Prices — $50 Off 14″ & 16″ Models at Amazon Amazon is offering an early $50 discount on select 14-inch and 16-inch M5 Pro and M5 Max MacBook Pro models, with free shipping included. This is one of the first price drops we’ve seen on Apple’s latest MacBook Pro lineup, though availability varies by configuration and color.
You can check the current deals here:
👉 14-inch MacBook Pro deals at Amazon
👉 16-inch MacBook Pro deals at Amazon
Be sure to select Amazon as the seller, as some listings may be from third-party sellers with different pricing.
For a full comparison of prices across all retailers, including additional discounts and daily updates, see our MacBook Pro Price Tracker.
Apple MacBook Air M4 15″ Laptop (2025) for $949 + free shipping The Big Spring Sale deal on the Apple MacBook Air M4 15″ Laptop matches the best price we’ve seen for the 2025 model. It’s available at this price in Sky Blue. The Big Spring Sale ends on March 31, 2026. Buy Now at Amazon Features Apple M4 Chip 10-core processor 16GB RAM, 256GB internal storage […]
Find the best price on a new iPhone using our exclusive Price Tracker We've updated our iPhone Price Tracker with the latest carrier information on Apple's iPhone 17 family of smartphones as well as previous models including the iPhone 16, 16e, and 15.
Use our price tracker to find the best deal on an iPhone from major carriers such as Verizon, AT&T, and T-Mobile as well as numerous MVNOs such has Boost, Mint, and many others.
We also show you the lowest prices for base unlimited plans for each carrier, helping you decide which carrier is right for your needs.
We update our iPhone Price Tracker continuously as information comes in from wireless providers.
Updated MacBook Price Trackers Our Apple award-winning MacBook Price Trackers are continually updated with the latest information on prices, bundles, and availability for the new MacBook Neo, 16" and 14" M5, M5 Pro, & M5 Max MacBook Pros, along with 13" and 15" M5 MacBook Airs from Apple's authorized online retailers. We include prices for open-box MacBooks that might be available as well. Current sales range up to $50+ off MSRP for new MacBook Airs and $50+ off MacBook Pros:
- 16" MacBook Pros
- 14" MacBook Pros
- 15" MacBook Airs
- 13" MacBook Airs
- MacBook Neos
Updated iPad Price Trackers We've updated our Apple award-winning iPad Price Trackers with the latest information on 11th-generation A16 iPads as well as M4-powered 11" & 13" iPad Airs and M5-powered iPad Pros. We track prices from 20+ Apple retailers, including Apple, Amazon, Best Buy, Walmart, B&H, and many more:
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You can also find the best price on an iPad accessory:
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Our trackers are updated continuously with the very latest prices.
24-inch M4 iMacs on sale for up to $200 off Apple’s MSRP at Amazon Amazon has Apple's 24-inch M4 iMacs on sale this week for $107-$200 off MSRP, starting at $1192, each including free shipping:
- 24-inch M4 iMac (8-Core CPU, 16GB RAM, 256GB SSD): $1192, $107 off MSRP
- 24-inch M4 iMac (10-Core CPU, 16GB RAM, 256GB SSD): $1324.30, $175 off MSRP
- 24-inch M4 iMac (10-Core CPU, 16GB RAM, 512GB SSD): $1571.94, $128 off MSRP
- 24-inch M4 iMac (8-Core CPU, 24GB RAM, 512GB SSD): $1699, $200 off MSRP
Amazon's prices are the lowest available for one of these new iMacs. Note that stock can vary. Price posted above is the lowest price available for each standard configuration, regardless of color.
For the latest prices and deals, see our iMac Price Tracker, updated daily.