Top 50 people who built and shaped Apple, ranked Macworld
April 1 marks Apple’s 50th anniversary, a milestone it couldn’t reach without the help of some very talented people. So we decided to put together a list of the 50 people who made Apple the company it is today. Some worked there for just a year or two; others for almost the entire half-century, while others never actually worked for the company at all. But all influenced Apple’s journey in some profound way.
This is all, of course, deeply subjective. It is very unlikely that every reader will agree with the author’s selections, far less with his rankings. Which is fine, we welcome the conversation. Our only rule is that if you complain about someone’s exclusion, tell us who you would cut to make room.
The list is presented in reverse order and will be expanded with 10 new names each day across this week. Who do you think will make the top 10? Drop us a message on Bluesky or Threads.
50-41
50. Katie Cotton
Apple
PR legend Katie Cotton joined Apple in 1996, shortly before the return of Steve Jobs, and worked closely with him for the next 15 years. For better or worse, she was instrumental in shaping the company’s communications strategy and famous culture of secrecy, fiercely controlling Apple’s portrayal in the press. As we wrote upon her retirement in 2014, she “largely turned public relations on its head.” Cotton sadly passed away in 2023, but like Jobs himself, her legacy lives on in Apple Park.
United Airlines app streamlines AirTag tracking, tells you TSA wait times The United Airlines app has been updated with streamlined access to AirTag baggage tracking. The app now makes it easier for you to share the location of an AirTag with United’s customer service staff.
Additionally, with a partial government shutdown leaving TSA checkpoints understaffed, the app will now provide you with estimates of the wait time for security at your departure airport – alongside a number of other useful enhancements …
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iPhone 18 Pro Reportedly Won't Come in Black Apple offers the iPhone 17 Pro and iPhone 17 Pro Max in just three colors – Silver, Cosmic Orange, and Deep Blue – but notably there's no black option. Last year was the first time Apple's high-end iPhones have not been available with a black or dark gray color option in any way, but those hoping for the return of black this year for the iPhone 18 Pro should look away now.
Image credit: Instant Digital
According to Weibo-based leaker Instant Digital, Apple won't be offering its next-generation premium models in a black color option. Bloomberg's Mark Gurman has suggested that Apple is testing a deep red finish for the iPhone 18 Pro models, alongside a couple of more traditional color options. But black doesn't appear to be one of them.
It was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, but Gurman has said he believes those color options are "just variants of the same red idea."
There's better news for anyone planning to buy Apple's rumored foldable iPhone in a more traditional finish. Gurman said Apple plans to "stay away from fun colors" and stick to more conservative space gray/black and silver/white colors.
Instant Digital has a good track record for Apple rumors and has provided some strikingly accurate information ahead of time, such as the imminent launch of 2023's Yellow iPhone 14, as well as the frosted back glass of the iPhone 15 and iPhone 15 Plus.
The iPhone 18 Pro models are expected to launch in September, with the foldable iPhone potentially arriving later in the year.Related Roundup: iPhone 18 ProTag: Instant DigitalThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
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Thanks for the wild ride, Apple. Let’s keep it going Macworld
Apple has turned 50, and this week I realized that I’ve been writing professionally about the company for two-thirds of its existence. (Excuse me while I try not to turn into dust and blow away in the gentle spring breeze.)
Like so many people, I have a story about discovering and falling in love with the Mac, and how it changed my life. My college newspaper switched to an all-Mac production workflow a year after I arrived on campus with my Apple IIe, and once I started using the Mac I would never go back. Not only did my work at that college paper set me on my career path in general (journalism), but technology (and the Mac) in particular.
In the late 1980s and early 1990s, before the world discovered the internet, it was readily available on college campuses. By the time I left UC San Diego, I had started a magazine distributed only over the internet. Unfortunately, I was born way too early to start a career on the internet.
Fortunately, when a bad economy led me to go to graduate school rather than seek out a job, my career parth was laid before me. My Mac obsession only continued–I pored over issues of Mac magazines before buying my first PowerBook. And I became a graduate assistant for a class that was focused on desktop publishing, which is where I met Pam Pfiffner.
As amazing and revelatory as the Mac was for me as a writer and editor…I rapidly discovered that the Apple of the period was a mess.
Pam was a senior editor at MacUser magazine, and before too long, I began asking her if the magazine might be hiring summer interns. In hindsight, I feel like I basically bullied her into giving me a job, but I spent the summer of 1993 writing about CD-ROMs and other extremely 1990s things. When they offered me a full-time job, I couldn’t say no.
A rough start
But as amazing and revelatory as the Mac was for me as a writer and editor of print and online publications, I rapidly discovered that the Apple of the period was a mess. My first day as a full-time employee, a copy editor popped his head over the cubicle wall and asked me if I had heard anything about layoffs. Welcome to the media, kid.
John Sculley was the CEO of Apple in those days, and while there’s a lot to commend from that era, it had just about reached its stagnation point when I arrived on the scene. I felt very much like I had arrived at the party just in time to clean things up.
Windows 95 arrived, and even though all of us Mac stalwarts objected to it as a pale imitation of the Mac–“Windows 95: So what?” was our defiant cover when it launched–it was, in truth, a body blow to Apple. The company had squandered its lead over Microsoft, still couldn’t ship a next-generation version of Mac OS, and its sales began to crater.
In denial: Windows 95 was a big deal, even to Mac users.Foundry
This is roughly the point where my family began to ask me if it was especially wise for me to make Apple my area of specialization. And I admit, I asked myself the same thing–but I just couldn’t see myself willingly abandoning ship to write about Windows XP workstations or whatever. I was in the business to write about the Mac, not about technology in general.
1997 was the moment that Apple hit rock bottom. Steve Jobs was back, but the prognosis didn’t look good. The publishers of the two big Mac magazines at the time, Ziff-Davis and IDG, decided that they’d cut their losses by merging MacUser and Macworld into a single magazine, laying off more than half the employees in the process.
That decision came two weeks before Steve Jobs stood on stage at Macworld Expo in Boston and announced (with Bill Gates on a video link-up) that Microsoft had invested in Apple and recommitted to releasing Microsoft Office for the Mac. A few months later, Jobs announced the iMac. Things started to turn around–too late for all of my former colleagues and competitors, but just in time for those of us who were lucky enough to get a job at the new Macworld.
Things get really interesting
From there, it was a wild ride. The iMac announcement alone drove enormous interest in Apple, and reinvigorated everything we were doing. Steve Jobs got rid of all the old Apple connectivity standards (ADB, Mac Serial, SCSI) and replaced them wholesale with USB, which was a huge shock to Mac users. I spent the summer of 1994 writing and editing stories about how USB worked, what USB devices would be available once the iMac arrived, and how we were all going to survive without floppy disks or SCSI hard drives.
The iMac gave Apple and Macworld new life.Foundry
From that moment, it was clear that Steve Jobs was not ever going to worry about maintaining links to the past, because his focus was on dragging Apple into the future. It was a jolt of lightning that woke up the entire computer world, and certainly changed our fate at Macworld.
The next few years were a wild ride. The iMac’s success brought in enough cash to keep Apple alive while it developed Mac OS X, large portions of which underpin every major Apple platform to this day. The arrival of the iPod in 2001 would eventually (after the company released a Windows-compatible version, anyway) introduce the Apple brand to a generation of customers who had never, ever bought an Apple product before.
In the 2000s, Apple really took flight. Steve Jobs and retail head Ron Johnson’s idea of building a chain of Apple Stores was mocked as a guaranteed failure, but they became the perfect place to sell iPods, and once iPod buyers were in the store, they were exposed to everything the Mac had to offer. The “iPod halo effect” was real, and the Mac was reinvigorated by a user base that had never even seen classic Mac OS.
Of course, the iPhone changed everything once again. It was Apple’s first non-Mac to truly be a computer–not that Steve Jobs wanted anyone to think of it that way. Remember, the iPhone launched without any support for third-party apps, though even the day it was announced, it was obvious to a lot of us that we were headed for some sort of iPhone App Store.
The original iPhone was so limited that when it launched, there was no way to take a screen shot! To cover it at Macworld, we had to jailbreak the phone, tether it via USB, and issue unix shell commands at the moment we wanted to take the screen shot. Then we had to transfer that image back, over that USB connection, via another unix shell command.
Similarly, there were six months between the iPhone’s announcement and release. And while I certainly made hay about having been able to touch it in January–a story I recently recounted as my official Jeopardy! ancedote–it left us in a real bind when it came to covering it. Everyone wanted to know more about the iPhone, but nobody had one! And if you were, let’s say, a magazine, you probably wanted to put it on your cover!
We ended up contracting with an artist who created a 3-D model of the iPhone (and its earbuds) and then posed it in photorealistic renders for our cover and interior art. That’s right–the first Macworld cover photo of the iPhone was CGI.
Since the release of the iPhone, Apple has been on a rocketship ride. The company Tim Cook took over just as Steve Jobs passed away was a fraction of the size of the Apple of today. Apple has more customers than ever, and the Mac–a 42-year-old product!–is the biggest it’s ever been.
It has been a wild ride to write about it for the last 33 years, at Macworld since 1997, and in this particular space since 2015. I can’t wait for whatever happens next–and to write about it here.
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Mobile Pixels Trio 3 Pro review: MacBook’s dual QHD screen wingspan Macworld
At a glanceExpert's Rating
Pros
Adds two 14-inch screens
Portable
High QHD resolution
Easy setup
Cons
Could be unwieldy in some environments
Requires software installation
Our Verdict
But if what you need is a more lightweight and flexible solution that’s perfect for video conferencing, presentations or multiple application work, the Trio 3 Pro is a striking solution with some clever customizations.
Price When Reviewed
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Price When Reviewed$499.99
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Connecting an external display to your MacBook to extend your desk-based screen space is a common practice, but making your laptop into a desktop workstation isn’t pushing the boundaries of laptop screen expansion. Even with many of today’s best portable monitors it’s not easy to take this setup on the road with you or pack it neatly away in a drawer.
The Mobile Pixels Trio 3 Pro is a foldable package weighing 4.13lbs (1.9kg) that physically attaches to your MacBook to add a 14-inch 1400p QHD screen to each side of the laptop’s own screen. It makes your MacBook look like it has wings.
Design
Previously, we’ve tested some screen extenders that hang off just one side of the laptop and look rather strange and lopsided, like a motorbike with a dangling sidecar. A while ago we tested the Limink Al Alloy Portable Triple Monitor (LK14) that looks and acts a lot like the Mobile Pixels Trio 3 Pro.
Both the Trio 3 Pro and LK14 are a more symmetrical screen setup when in standard Landscape Mode: either side of the MacBook’s own screen. When set up, the screen wings certainly create an impressive look sat next to a standard one-screen MacBook. At the end of the day or when it’s time to move to a new space, you simply disconnect and the two side screens fold onto the central area.
When folded up, the Trio 3 Pro measures 13.4 x 8.8 x 0.9 inches (34 x 22.4 x 2.3cm). In all its unfurled glory, it spans 40.3 inches (just over 1m) but can be pulled closer together if your available desk space doesn’t stretch that far.
It’s a design that will either excite you with its screen breadth or scare you with its wingspan. It looks cumbersome but is actually quite light and flexible.
The second and third screens each measure 14 inches diagonally, and the system is compatible with 13-inch to 16-inch MacBooks. I tested it with a 14-inch MacBook Pro.
Simon Jary
Setup and installation
You can just lean your MacBook into the central section of the Trio, or by attaching four super-strong magnets to the lid of your MacBook—a cardboard template is included in the box—you can achieve a stronger, yet more adjustable bond; see above photo.
Once the magnets are in place, you unfold the Trio 3 Pro’s two side screens and clamp the MacBook into the central section. If you don’t want magnets stuck to your MacBook the Trio 3 Pro might not be for you as without them the setup is not as easily adjustable. You can nervously prise the magnets off but you wouldn’t want to frequently add and remove them. If you’re using the Trio a lot, having the magnets there is recommended.
The LK14, in comparison, connected via a couple of metal clips at the top that snapped everything in place snap. With that dual-monitor I appreciated not having to add magnets to my laptop, but if you will be frequently using the triple screen setup, it’s a small initial task using the cardboard template and a fast one when attaching the Trio.
Simon Jary
The screens connect to the MacBook with the included two USB-C cables. The cables include a USB-A connector that you can pull away to reveal the more Mac-friendly USB-C end. One of the cables accidentally shed its USB-A connector while I was setting up, which is no problem for Mac users who don’t need it. If I had needed the USB-A section I’d have been more concerned.
Note that plain (non-Pro/Max) M1 and M2 Macs plus the new MacBook Neo are limited to connecting just a single monitor. To work with the Trio 3 Pro users of those Macs will need to download and install free software (rather like DisplayLink). Installation is fairly simple and a on-time operation—we have more detailed advice on connecting multiple screens to M1 and M2 MacBooks. You’ll need to tinker with your Mac’s Systems Setting during the installation—there’s detailed directions in the user manual, which is a QR code download.
The manual states that “if your laptop has two DP enabled USB-C ports … driver installation is not necessary”. “Two DP enabled USB-C ports” means your MacBook has at least one USB-C/Thunderbolt port on either side, which most MacBooks after 2018 do have.
A MacBook with anything as or more powerful than a standard M1/M2/M3 processor can set up the Trio’s two screens without the software download. That means an M1/M2/M3 Pro/Max or any M4/M5 MacBook should be fine.
However, the Trio’s screens can’t draw enough power from the connected laptop to allow for maximum screen brightness. The Trio 3 Pro takes power from the MacBook rather than having an external power supply or battery, making it more portable.
I found the capped screen brightness to be fine but if you want to max the brightness on the Trio’s two extra screens you need to attach a power adapter to one of the Trio’s USB-C ports. That will also passthrough up to 65W of power to your laptop. In turn, that means that you need to install the software so that your can run both screens from the single cable connection. If you have a Mac faster than a standard M1 or M2 I’d experiment first to see if you need the maximum brightness.
Simon Jary
Finally, go into your Mac’s System Settings >Displays to arrange the screens in the right order and set the resolution of each screen.
The USB-C cables are short at just 20 inches (0.5m) but must reach only a few inches from your MacBook’s Thunderbolt or USB-C port to the screen’s port. When in Portrait Mode (where it can be rotated and used as a single deeper vertical screen) the cable length is more important. In Landscape Mode they don’t get in the way but could surely have been shorter to reduce cable clutter, although you can hide the trailing cable within the stand if set up in that way.
Simon Jary
The Trio 3 Pro’s protective and subtly magnetic folio cover doubles up as an integrated stand that is reasonably firm. I prefer to use my laptop stand, and while the Trio didn’t unbalance when atop it I wouldn’t want to mess around with the position once in place (see above).
Performance
Resolution: 2240 × 1400 pixels
Brightness: 300 nits
Aspect ratio: 16:10
Color saturation (sRGB): 100%
Color saturation (NTSC): 72%
The IPS screens are not as sharp as the MacBook’s own, although the QHD resolution up to a maximum 2240 x 1400 pixels is superior to the LK14’s mere HD (1920 x 1080).
Available resolutions range from 800 x 600, and a great many others for you to find the space vs clarity resolution that suits your needs. 2240 x 1400 is likely to be just too tight for most detailed tasks but allows for a lot of windows and tabs that would otherwise crowd out your main MacBook screen.
The 14.1-inch size is enough to host simple spreadsheets, browser windows or other applications—but if you’re looking for a large screen where you can enlarge Excel sheets for easier viewing, a much larger portable screen, such as the 24-inch Asus ZenScreen MB249C or even dual-screen UPerfect Delta Mega, is called for.
What you’re not getting is a screen larger than the laptop’s own. You are almost replicating it either side for expansion.
Using the Trio in Landscape Mode during a video call is a great use case. Leave the MacBook’s screen for the Zoom/Teams/Google Meet window and you can keep supporting apps or notes open either side.
You can control the Backlight, Contrast, Saturation, Color Temperature, Signal Source, Screen Mode, and Eye-care Mode via buttons at the top of the central section above your laptop’s screen.
Color saturation is fine for general productivity work. Unsurprisingly, it’s not of a standard that professional graphic designers would accept but for most of us it’s fine.
Each extra screen has a maximum brightness of 300 nits—compared to the peak MacBook brightness of 500 nits for standard SDR content, you will notice that the Trio’s screens are not quite as bright, but I found them bright enough. To increase to maximum brightness, you need to connect to an external charger—check our reviews of the best USB-C chargers.
Eye-care Mode controls the screen’s color temperature and brightness to minimize the emission of blue light, which should mean less eye fatigue while working in low-light environments.
Like an external display, you can set the extra screens to either mirror your laptop’s screen or extend it for extra real estate. This where the Trio 3 Pro gets clever.
Simon Jary
In addition to its wing-like Landscape Mode, in Portrait Mode you can pull the Trio away, rotate the screen vertically and set it to a 90° rotation in System Settings >Displays.
Simon Jary
With one screen folded around 180°, Presentation Mode is useful for face-to-face meetings, where the person sitting opposite sees the slideshow while you present on the other side.
Mobile Pixels
Another innovative setup is Collaboration Mode, where both of the Trio’s screens are rotated outward, forming a wraparound that would work in meetings, creative reviews or at events.
Price and availability
The Mobile Pixels Trio 3 Pro is priced at $499.99 / £369.99. U.K. availability was limited at the time of writing.
Read our comparisons for more of the best portable monitors and best monitors for MacBook.
Simon Jary
Should you buy the Mobile Pixels Trio 3 Pro?
You’ll make quite the impression in your shared working space when you unfurl the Trio’s screen wings and probably cause a scene if you do so at your local coffee shop.
While a more fixed desktop solution with one or more larger external displays offers far greater screen-estate potential, the Trio 3 Pro can be attached quickly and detached with ease to be stored away when not in use.
If you want a permanent second screen at home or in the office, buy a larger external display. See our recommended best monitors for Mac. If you want the same large size screen but easier to store out of site, look at our other best portable monitors for Mac.
But if what you need is a more lightweight and flexible solution that’s perfect for video conferencing, presentations or multiple application work, the Trio 3 Pro is a striking solution with some clever customizations.
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Best magnetic power banks and MagSafe portable battery packs for iPhone 2026 Macworld
Portable power banks that charge your phone are popular, but wireless battery packs using Apple’s magnetic MagSafe technology offer a simpler and smarter cable-free solution for iPhone 12, 13, 14, 15, 16, 17 and Air users.
Phone batteries are prone to run dry just when you’re heading away from a power source, so having a portable charging source is one of today’s necessities. Annoyingly, most power banks require you to carry around a cable, too. Wireless power banks do away with cables but come with their own major limitation—the inefficiency of wireless charging means you need a high-capacity power bank to fully charge a drained iPhone.
MagSafe is a technology that’s compatible with all iPhone 12, 13, 14, 15, 16, 17 and Air models, from the mini to the Pro Max, but strangely missing from the 16e model. It allows accessories to clamp magnetically to the back of the iPhone, making the charging connection more efficient. For more information read our Complete guide to Apple MagSafe: What is MagSafe?
Read on or go straight to the best magnetic power banks we have tested, listed by power, portability and functionality:
Best high-capacity 10k MagSafe power banks
Best small portable magnetic power banks
Best multi-device charging MagSafe power banks
Best size magnetic power bank for you
You should consider size when it comes to a power bank: physical size and battery capacity. The higher the battery capacity, the more recharging power you’ll get from the power bank—but you’ll also be carrying around a larger, heavier item. Lighter, slimmer power banks are easier to pocket even when clamped to your phone. Larger power banks might not fit in your trouser pocket and can slide off easier when pocketed even if clamped magnetically.
10K power banks (with a 10000mAh battery capacity) can charge a phone close to two times over, while 5K (5000mAh) battery packs usually stretch between 60-75%, which is often enough to get you to the next wall-socket powering opportunity. If you are relying on the power bank for long-haul travel or a camping trip, a 10K battery or higher will suit you better. Belkin even offers a mid-range 8K power bank.
Milliamp hours (mAh) is quite a blunt measurement of battery capacity. It’s great for quickly differentiating between power bank sizes but we also list the capacity in the more accurate watt hours (Wh).
Wireless power bank charging speed
Wireless charging speeds vary from 7.5W (MagSafe Compatible) to 15W (certified MagSafe and Qi2), all the way to the very fastest wireless charging at 25W (Qi2.2). While it’s not as efficient as using a cable to charge a phone, magnetic wireless charging is a step closer to doing away with cables altogether. Qi2 25W brings wireless charging close to wired speed but only iPhones 16 and later support that speed, and some power banks include a built-in USB-C cable for even faster charging up to 45W. The iPhone Air can manage 20W max on even a 25W charger. See Which wireless tech is best for your iPhone?.
We have listed the speeds at which each portable power bank can be charged itself (Input charger) and charge the iPhone (Output charger). The higher the wattage, the faster the charging should be.
Best high-capacity 10K MagSafe power banks
A 10000mAh (10K) battery is the sweet spot for both power and portability. 5000mAh (5K) power banks reviewed further down are slimmer, lighter and easier to pocket, but generally offer a maximum of 70-80% recharge potential versus a 10K power bank that should be able to recharge an iPhone at least one and a half times over.
EcoFlow RAPID Magnetic Power Bank 10K – Best wireless battery pack for charging options
Pros
Large battery capacity
Built-in USB-C cable
15W wireless or 30W wired charging
Super-fast 65W input
Kickstand
Cons
A little larger than its rivals
Price When Reviewed:
$89.99
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Capacity: 38.7Wh (10000mAh)
Input charger: USB-C (65W)
Output charger: Wireless (15W Qi2) & USB-C (30W)
On test charged iPhone to: 190%
Weight: 9.7oz (275g)
Dimensions: 4.25-x-2.8-x-0.9 inches (108-x-70-x-23mm)
Colors: Gray/silver
The EcoFlow RAPID 10K is our overall winner as it is a champion in terms of both recharging capacity and speed at which it can be recharged itself. It has a large capacity, refilling a iPhone 16 Pro twice over in our tests—equalling the best we’d seen before. We run the iPhone’s battery down, recharge using the power bank, and keep doing this until the power bank is empty.
What makes this power bank special—although not unique—is its short built-in 65W USB-C cable that can be used for fast-charging an iPhone 15, 16 or 17 or refilling the power bank itself. The cable fits neatly away when not in use at the bottom of the power bank.
Wirelessly it will work with any MagSafe iPhone (12/13/14/15/16/17) at 15W. iPhone 15/16/17 users can connect via the integrated USB-C cable or a separate longer cable via the side USB-C port if required, for faster 30W charging. Owners of earlier iPhones can use a USB-C to Lightning cable instead for fast 20W wired charging from the power bank’s port. Note that the iPhone 16e does not work with magnetic wireless charging.
For faster wireless charging, consider the new generation of Qi2 25W power banks such as the Kuxiu S3, Baseus PicoGo and Ugreen MagFlow reviewed below. That said, the 25W power banks we have tested didn’t match the EcoFlow or Anker on battery capacity in our tests.
No 10K magnetic wireless power bank can match the EcoFlow on input speed—that is the rate at which it is recharged itself. Its 65W is much faster than the average 30W input speed.
While winning on charging performance and capacity, the EcoFlow Rapid is reasonably chunky compared to the Anker MagGo Slim and Benks ArmorGo, and notably bulkier than smaller-capacity 5K power banks. It’s still pocketable but the slightly larger size is the compromise for the other benefits. If you want a slimmer battery pack, look for a smaller 5000mAh option—we’ve tested the best slim power banks further on. It has a handy pull-out kickstand at the back.
This power bank is clearly built for the iPhone 15/16/17 families—with its neat integrated USB-C cable—but it works as well as any other wireless power bank tested here with the other MagSafe iPhones, and that built-in cable can be used to charge the power bank itself.
Read our full
EcoFlow RAPID Magnetic Power Bank 10K review
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Macworld Podcast: Memories of Apple on its 50th anniversary Macworld
On the day Apple celebrates its 50th anniversary, we’re talking this cue and chatting with former Macworld editorial director and current Macworld columnist, Jason Snell. We talk about our favorite memories, the moments that defined the company, where it’s at, and what to expect in the future.
This is episode 977 with Michael Simon, Jason Snell, and Roman Loyola.
Watch episode 977 on YouTube
Listen to episode 977 on Apple Podcasts
Secure your internet for 3 years for just $67 Macworld
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Most of us don’t think about online privacy until something feels off. Maybe it’s the ads that follow you everywhere, the “not available in your region” message, or that moment you connect to public Wi-Fi and immediately regret it.
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At a basic level, Surfshark encrypts your internet connection and hides your location, which helps reduce tracking and keeps your data more secure—especially on public networks. But it also does more than just protect you.
With access to thousands of servers in over 100 countries, you can browse as if you’re in different locations, unlocking geo-restricted content and avoiding unnecessary limits. Whether you’re streaming, researching, or just trying to access your usual sites while traveling, it gives you more control over your experience.
It also works across unlimited devices, so your phone, laptop, tablet, and even smart TVs can all stay protected under one plan.
Add in features like ad and malware blocking, a kill switch, and a strict no-logs policy, and it starts to feel less like an extra tool—and more like a default setting your internet probably should have had all along.
Don’t miss getting this 3-year Surfshark Starter Plan for just $67.20 (regularly $430) with code VPN20.
Surfshark VPN Starter Plan: 3-Yr SubscriptionSee Deal
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Cant submit app due to MRDP – But its all filled in and shows as “Active” Context: This is the 2nd app on this account, the other app actually has subscriptions and I did an update on it last week, all worked fine. New app, totally free, trying to add for review and getting the error below: Unable to Add for Review The items below are required to start the review […]
Indonesia SMS Carrier Maintenance – Indosat THIS IS A SCHEDULED EVENT Apr 2, 09:00 - 11:00 PDTApr 1, 23:35 PDTScheduled - The Indosat network in Indonesia is conducting an emergency maintenance from 02 April 2026 at 09:00 PDT until 02 April 2026 at 11:00 PDT. During the maintenance window, there could be intermittent delays delivering SMS to Indosat Indonesia handsets.We are aware of the short notice and are working with our Carrier Partners to provide earlier notification where possible.
What Apple’s 50th Anniversary Misses Rather than revisiting Apple’s corporate milestones at its 50th anniversary, Adam Engst reflects on how the community around Apple once fostered connection and idealism—and why rebuilding that human infrastructure may matter more than celebrating the company.
Cache Assets in Buenos Aires Apr 2, 01:07 UTCInvestigating - A small percentage of cache assets in buenos aires are seeing elevated latency.Cloudflare is investigating the issue.
Increased 1003 / 403 errors in Durable Object Alarms Apr 2, 00:47 UTCInvestigating - Cloudflare is aware of and investigating an issue impacting Durable Object Alarms. Customers may be seeing 1003/403 errors when doing fetch() calls inside an alarm.We are working to mitigate this problem. More updates to follow shortly.
Apple Fitness chief Jay Blahnik retiring in July after 13-year tenure Apple has confirmed to The New York Times that Jay Blahnik, the company’s vice president of Fitness Technologies, will retire in July. Here are the details.
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Amazon looking to buy Globalstar, the company behind Apple's SOS via Satellite Apple purchased a 20% stake in Globalstar, so it has been thrown in the middle of the negotiations for Amazon to purchase the company. It powers SOS via Satellite on iPhone and Apple Watch.Globalstar powers SOS via SatelliteIt seems that Amazon could end up owning the infrastructure behind Emergency SOS via Satellite. The critical feature launched with iPhone 14 and has even become available with Apple Watch Ultra 3, but it relies on satellites operated by Globalstar.According to a Financial Times report covered by 9to5Mac, Amazon is in talks to acquire Globalstar. Apple purchased a 20% stake in the company in 2024, which means it has been included in these acquisition talks. Continue Reading on AppleInsider | Discuss on our Forums
Amazon ‘in talks’ to acquire Globalstar, and Apple’s stake is a key factor Amazon is reportedly “in talks” to acquire Globalstar, the company that connects Apple’s iPhone and Apple Watch satellite features. Apple’s 20% stake in the company is a key factor in negotiations.
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DUB (Dublin) on 2026-04-02 THIS IS A SCHEDULED EVENT Apr 2, 00:00 - 05:00 UTCApr 1, 22:42 UTCScheduled - We will be performing scheduled maintenance in DUB (Dublin) datacenter on 2026-04-02 between 00:00 and 05:00 UTC.Traffic might be re-routed from this location, hence there is a possibility of a slight increase in latency during this maintenance window for end-users in the affected region. For PNI / CNI customers connecting with us in this location, please make sure you are expecting this traffic to fail over elsewhere during this maintenance window as network interfaces in this datacentre may become temporarily unavailable.You can now subscribe to these notifications via Cloudflare dashboard and receive these updates directly via email, PagerDuty and webhooks (based on your plan): https://developers.cloudflare.com/notifications/notification-available/#cloudflare-status.
Apple Sports adds support for the 2026 FIFA World Cup Apple has updated the Apple Sports app to support the upcoming 2026 FIFA World Cup, scheduled to kick off on June 11 at the MetLife Stadium in New Jersey. Here’s how to follow your favorite teams.
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9to5Mac Daily: April 1, 2026 – iOS 18 update, Siri multitasking Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
Sponsored by Backblaze: Backup you can rely on. Save 20% with code 9to5daily.
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Tim Cook Says iPhone Launch Was His Favorite Apple Moment in 50th Anniversary Interview For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook.
Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even familiar with. Cook said that he had seen a lot of the devices for the first time while preparing for Apple's 50th anniversary.
Items on display included the first patent Apple filed, which was for the Apple II, the original 2001 iPod, early iPhone components and prototypes, the Apple Watch Cook wore on stage when announcing the device, and more.
According to Cook, the launch of the iPhone was his favorite moment at Apple. When asked why, he said it was because a phone was something everyone at Apple was using every day.We were using that generation's smart phone, and it was such an awful experience. And I love the fact that all of a sudden you had this touch interface, and it worked like your mind worked.
Cook declined to speak on future products, but he suggested Apple's next hit would be something that "finds the intersection of hardware, software, and services." Cook also declined to comment on talk about him retiring. "My answer to that is when the day comes, I'll know it," he said.
Apple celebrated its 50th anniversary with a Paul McCartney concert for employees last night, and today, in addition to speaking with the Wall Street Journal, Cook sent out a heartfelt letter to employees.
Today officially marks Apple's 50th anniversary. And as we've celebrated that milestone this month, I've been reflecting on some powerful words from Steve.
"When you grow up, you tend to get told that the world is the way it is," he said. "But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again."
This is the ethos that brought Apple into the world in 1976--and for fifty years, it's what has drawn the smartest, most passionate, most creative and most committed people to this company.
We come here to do the best work of our lives, and to reach beyond what any of us could do alone. To be part of a culture that asks us to stay curious, to collaborate deeply, to demand excellence of ourselves and the people around us, and to believe--genuinely believe--that we can do the impossible.
Across our teams and across generations, we've been united by a simple belief: the future isn't something you wait for. It's something you build. And it is staggering to think of everything we've built together.
Fifty years ago, there was a single computer prototype in a garage. Today, there are 2.5 billion active Apple devices in the hands of people in every corner of the earth - helping them create, communicate, learn and connect in ways that would have seemed unimaginable then.
It's impossible to fully quantify the profound impact this company and its people have had on the world. And it's a truly special thing to do what we do every day, knowing that our work is squarely focused on empowering people and enriching their lives.
Whether you joined this year or have been here for dozens of years, I hope you take a minute to reflect on how much your work means. Thank you.
Thank you for pushing yourselves further than you thought you could go. Thank you for believing in our mission and holding fast to our values. Thank you for dedicating yourself to something so much bigger than any one of us.
As extraordinary as it is to reflect on the past fifty years, what excites me most is what comes next. The opportunities ahead of us are among the greatest we have ever seen - and there's no team in the world better positioned to meet them.
Thank you for everything and here's to the next fifty years.
Prior to today, Apple also celebrated its 50th anniversary with a series of concerts and events around the world.Tags: Apple 50th Anniversary, Tim CookThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
New and improved: Multi-agent orchestration, connected experiences, and faster prompt iteration Learn what’s new in Copilot Studio: Multi-agent systems are now generally available, plus recent updates to the Prompt Editor and governance controls.
The post appeared first on Microsoft 365 Blog.
Apple Sports Now Lets You Follow Your Favorite 2026 FIFA World Cup Teams Apple today updated the Sports app for iPhone to add more 2026 FIFA World Cup content. Soccer fans are now able to view complete tournament groupings and follow their favorite national teams in the app. This is the first 48-team World Cup and a departure from the traditional 32-team format.
Following teams allows Apple Sports users to get real-time score updates and stats, plus there is support for Live Activities for tracking games. Apple says that it's easier than ever for fans to stay up to date on the tournament action when it begins on June 11.
The Apple Sports app lets users follow their favorite teams, tournaments, and leagues, with tools for navigating between scores and upcoming games, viewing play-by-play and lineup details, and tapping into the Apple TV app to watch live events.
Apple Sports includes support for more than 30 of the top soccer leagues and tournaments across North America, Latin America, and Europe.
The Apple Sports app is free to download from the App Store.Tag: Apple SportsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Tim Cook to Apple employees on 50th anniversary: ‘Here’s to the next fifty years’ To mark Apple's 50th-anniversary milestone, CEO Tim Cook sent a reflective internal memo to employees, quoting Steve Jobs and…
The post appeared first on MacDailyNews.
Meta alerts iPhone users who downloaded spyware-laced version of WhatsApp Italy’s Agenzia Nazionale Stampa Associata (ANSA) reports that Meta has issued an alert to approximately 200 users who were tricked into downloading a fake version of WhatsApp. Here are the details.
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Stay ahead of storms with Weather Hi-Def Radar app’s real-time alerts Stay ahead of inclement weather events with Weather Hi-Def Radar, a weather radar app that goes beyond your phone's usual weather alerts.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple's (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro? Apple's final product in (PRODUCT)RED is no longer available, as the iPhone 14 Silicone Case in that color was marked as sold out on its online store last month.
Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple had long offered a (PRODUCT)RED option for some products, but the color is no longer available at all.
While the (PRODUCT)RED era is over for now, the color could always make a return one day. The upcoming iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a "deep red" finish, but this might look more like burgundy than bright red, so it remains to be seen if Apple revives the (PRODUCT)RED brand for that.
(RED) was co-founded by U2 singer Bono, and Apple's partnership with the brand goes back to the Steve Jobs days. Apple continues to support The Global Fund through its annual Apple Pay donation program, which raised $3 million last year. So, PRODUCT(RED) is over for now, but Apple's partnership with (RED) remains alive.
Apple offered a variety of iPod, iPhone, and Apple Watch models in (PRODUCT)RED over the years, with some of the most recent products available in the color being the iPhone SE 3, iPhone 14, iPhone 14 Plus, and Apple Watch Series 9. A variety of iPhone cases, Apple Watch bands, and other accessories also came in the color.Related Roundup: iPhone 18 ProTag: (PRODUCT)REDThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
All iPad Air 3 variants are now on Apple's 'vintage products' list The third-generation iPad Air, in all its variants, is now officially a "vintage product," as more than five years have passed since its launch.All variants of the 2019 iPad Air 3 are now vintage, according to Apple.The iPad Air debuted back in 2019, five years after the second-generation iPad Air. Relative to its predecessor, the iPad Air 3 featured a larger 10.5-inch display, Apple Pencil support, and a much more powerful A12 Bionic chip.Both cellular and Wi-Fi only variants are have now made their way to Apple's "vintage products" list. Apple considers a product "vintage" when it stopped offering the device for sale more than five years ago, and less than seven years ago. Continue Reading on AppleInsider | Discuss on our Forums
Eddy Cue talks Jobs, iTunes, & F1 in 50th anniversary interview Apple SVP of Services Eddy Cue has been with Apple for 38 out of Apple's 50 years, and he's out celebrating the anniversary with an interview where he shares familiar anecdotes about his time there.Eddy Cue has been with Apple for decadesIt is Apple's 50th anniversary, so there has been a lot of celebration and press tours going on. Paul McCartney may have concluded the concert series, but Apple executives have been making the rounds on Wednesday.The SVP of Services, Eddy Cue, appeared on the internet talk show/podcast TBPN to discuss some of Apple's history. While he didn't share anything revolutionary, it was a peek inside of how he thinks and feels about Apple today after 38 years of work there. Continue Reading on AppleInsider | Discuss on our Forums
Watch new MacBook Neo ads starring the adorable Little Finder Guy Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.
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Network Performance Issues in Phoenix, AZ Apr 1, 20:18 UTCResolved - This incident has been resolved.Apr 1, 20:03 UTCInvestigating - Cloudflare is investigating issues affecting traffic in the Phoenix, AZ area. Customers proxied through this location may experience errors or degraded performance.
Apple Offers iOS 18.7.7 Security Update as Alternative to iOS 26.4 Upgrade To address the DarkSword exploit, Apple now lets iOS 18 users install the iOS 18.7.7 security update instead of upgrading to iOS 26.4. If you’re still using iOS 18, update immediately.
Download these ‘Apple at 50’ wallpapers for iPhone, iPad, and Mac It’s a big day for Apple, as the company marks 50 years since its founding. To celebrate, you can find a great set of wallpapers made by Basic Apple Guy featuring Apple’s 50th anniversary artwork.
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Apple releases new firmware for AirTag 2 Following the launch of the AirTag 2 earlier this year, Apple has begun rolling out firmware version 3.0.45. The new update replaces the…
The post appeared first on MacDailyNews.
Discounted M5 MacBook Pro hits Apple refurb store with key storage distinction Apple has added the plain M5 MacBook Pro to its refurbished store for a discounted price. However, the base storage change from last month means the value compared to new discounted hardware might not be as competitive as usual.
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AirPods Max 2 vs AirPods Max: Here’s everything new The long-awaited AirPods Max 2 are finally here. Below you’ll find a comparison of all the differences between AirPods Max 2 and the previous AirPods Max models with both USB-C and Lightning.
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Apple rolls out AirTag update with stronger anti-stalking protection AirTag users will want the latest firmware for the item tracker. Here’s everything you can do to get it, and then be sure it’s installed.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
Apple Adds Another iPad to Vintage Products List Apple today updated its vintage and obsolete product page to add the Wi-Fi version of the third-generation iPad Air. Cellular iPad Air 3 models were already on the list, but the Wi-Fi models were sold for a longer period of time, and are now just appearing.
The iPad Air 3 was released in March 2019, five years after the prior-generation iPad Air 2. It was a new iPad in Apple's tablet lineup, featuring the same design as the 2017 iPad Pro with 10.5-inch display, A12 Bionic chip, and support for the first-generation Apple Pencil.
It was one of the last iPads to feature a Lightning port and Home button before Apple transitioned to USB-C, an all-display design, and a Touch ID power button. It's also the last version of the iPad Air that featured white bezels around the display.
Apple discontinued the iPad Air 3 in September 2020 with the launch of the iPad Air 4. Some devices had an issue with screen flickering flashing, or dying, leading to a recall program where Apple replaced affected models for up to two years from the purchase date.
Apple adds a product to its "vintage" list when it has been five years since it was last distributed for sale, and then it becomes "obsolete" at the seven-year mark. With vintage products, Apple retail locations and Apple Authorized Service Providers can do repairs if the required parts are available.
Devices that are obsolete are generally not eligible for repair and Apple stops providing repair components.
Earlier this week, Apple added the 13-inch 2017 MacBook Air to its vintage list, and moved the iPad mini 4 and the 32GB Apple TV HD to its obsolete product list.Tag: Vintage and Obsolete Apple ProductsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple pushes rare iOS update for newer iPhones to address DarkSword hack Macworld
Typically, after Apple introduces a new major version of its operating system, it stops pushing out the old version to compatible phones. Older phones that are incompatible with the new version continue to get security updates, but newer phones have to jump to the newer operating system to get them.
This has been the case with iOS 18 and iOS 26 (and iPadOS 18 and 26). The latest version of iOS 18, 18.7.7, was available only for the iPhone XS, XR, and iPad 7th generation. Newer devices should move to iOS 26 to get security updates.
A particularly nasty threat called DarkSword, a hacking tool that can seriously compromise devices, has gotten much worse since the code for it appeared on GitHub. This prompted Apple to issue a rare change: an updated version of iOS 18.7.7 (build number 22H340) that will show up as an automatic update for all iPhone users, not just those with older devices.
Currently, iOS 26 is installed on about three in four Apple devices from the last four years, and it offers protection for DarkSword as well. But for the roughly one quarter of users who have resisted updating to iOS 26, this new change will allow their device to stay on iOS 18 and receive an automatic update (if enabled) that will protect them from the threat.
Apple still suggests all users with compatible devices update to iOS 26 or iPadOS 26, which offers its most advanced security and protections from many other threats.
To update your device, open Settings, tap General, then Software Update and follow the on-screen instructions.
Apple pushes rare iOS update for newer iPhones to address DarkSword hack Macworld
Typically, after Apple introduces a new major version of its operating system, it stops pushing out the old version to compatible phones. Older phones that are incompatible with the new version continue to get security updates, but newer phones have to jump to the newer operating system to get them.
This has been the case with iOS 18 and iOS 26 (and iPadOS 18 and 26). The latest version of iOS 18, 18.7.7, was available only for the iPhone XS, XR, and iPad 7th generation. Newer devices should move to iOS 26 to get security updates.
A particularly nasty threat called DarkSword, a hacking tool that can seriously compromise devices, has gotten much worse since the code for it appeared on GitHub. This prompted Apple to issue a rare change: an updated version of iOS 18.7.7 (build number 22H340) that will show up as an automatic update for all iPhone users, not just those with older devices.
Currently, iOS 26 is installed on about three in four Apple devices from the last four years, and it offers protection for DarkSword as well. But for the roughly one quarter of users who have resisted updating to iOS 26, this new change will allow their device to stay on iOS 18 and receive an automatic update (if enabled) that will protect them from the threat.
Apple still suggests all users with compatible devices update to iOS 26 or iPadOS 26, which offers its most advanced security and protections from many other threats.
To update your device, open Settings, tap General, then Software Update and follow the on-screen instructions.
Apple pushes rare iOS update for newer iPhones to address DarkSword hack Macworld
Typically, after Apple introduces a new major version of its operating system, it stops pushing out the old version to compatible phones. Older phones that are incompatible with the new version continue to get security updates, but newer phones have to jump to the newer operating system to get them.
This has been the case with iOS 18 and iOS 26 (and iPadOS 18 and 26). The latest version of iOS 18, 18.7.7, was available only for the iPhone XS, XR, and iPad 7th generation. Newer devices should move to iOS 26 to get security updates.
A particularly nasty threat called DarkSword, a hacking tool that can seriously compromise devices, has gotten much worse since the code for it appeared on GitHub. This prompted Apple to issue a rare change: an updated version of iOS 18.7.7 (build number 22H340) that will show up as an automatic update for all iPhone users, not just those with older devices.
Currently, iOS 26 is installed on about three in four Apple devices from the last four years, and it offers protection for DarkSword as well. But for the roughly one quarter of users who have resisted updating to iOS 26, this new change will allow their device to stay on iOS 18 and receive an automatic update (if enabled) that will protect them from the threat.
Apple still suggests all users with compatible devices update to iOS 26 or iPadOS 26, which offers its most advanced security and protections from many other threats.
To update your device, open Settings, tap General, then Software Update and follow the on-screen instructions.
iOS 26.4 makes Apple’s best new Reminders feature easier to use iOS 26.4 arrived last week, and with it Reminders got three improvements that make the app’s recently added urgent task feature easier to use. Here’s how.
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Apple Now Selling Refurbished M5 MacBook Pro and iPad 11 at Reduced Prices Apple added the 14-inch MacBook Pro with M5 chip and the iPad 11 to its online store for refurbished products today, allowing customers to purchase like-new models at a discount. The refurbished devices are available in the U.S., Canada, UK, and many other European countries.
Pricing on the 14-inch MacBook Pro with M5 chip starts at $1,359 in the U.S. for the model with a 10-core CPU, 10-core GPU, 16GB unified memory, and 512GB SSD.
Apple has several configurations available at different price points, including a high-end model with 32GB RAM and a 4TB SSD for $2,759. Discounts are right around 15 percent, which is common for refurbished Macs.
As for the iPad 11, refurbished pricing starts at $299 for the base model, which is a $50 discount off of the regular $349 price. Apple has higher tier models with more storage, along with Wi-Fi + Cellular models.
The 14-inch M5 MacBook Pro models came out in October 2025, while the iPad 11 with A16 chip debuted in March 2025.
Refurbished products are sold with the same one-year warranty offered with a new Apple device, plus they come with all manuals and accessories. Apple employs a testing, repair, repackaging, and cleaning process to ensure that refurbished devices are identical to new devices. All refurbished products are eligible for AppleCare+.Related Roundups: iPad, MacBook ProTag: Apple Refurbished ProductsBuyer's Guide: iPad (Don't Buy), MacBook Pro (Buy Now)Related Forums: iPad, MacBook ProThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Read Tim Cook’s memo to employees on Apple’s 50th anniversary Macworld
Today, Apple turns 50. It’s a landmark year for a landmark company. In addition to the various celebratory events around the world and an employee swag bag, Apple CEO Tim Cook is marking the occasion with a special memo to employees.
In it, he reflects on the humble beginnings of Apple, its phenomenal growth, and the opportunities in the future. Those hoping for some hint at future products or services, or a unique insight into the technology world of today, won’t find it in this memo, though he does offer his usual vague look at “opportunities ahead.” It’s a nice, if obvious, example of Apple’s trademark executive cheerleading.
Team,
Today officially marks Apple’s 50th anniversary. And as we’ve celebrated that milestone this month, l’ve been reflecting on some powerful words from Steve.
“When you grow up, you tend to get told that the world is the way it is,” he said. “But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”
This is the ethos that brought Apple into the world in 1976 – and for fifty years, it’s what has drawn the smartest, most passionate, most creative and most committed people to this company.
We come here to do the best work of our lives, and to reach beyond what any of us could do alone. To be part of a culture that asks us to stay curious, to collaborate deeply, to demand excellence of ourselves and the people around us, and to believe — genuinely believe — that we can do the impossible.
Across our teams and across generations, we’ve been united by a simple belief: the future isn’t something you wait for. It’s something you build. And it is staggering to think of everything we’ve built together.
Fifty years ago, there was a single computer prototype in a garage. Today, there are 2.5 billion active Apple devices in the hands of people in every corner of the earth — helping them create, communicate, learn and connect in ways that would have seemed unimaginable then.
It’s impossible to fully quantify the profound impact this company and its people have had on the world. And it’s a truly special thing to do what we do every day, knowing that our work is squarely focused on empowering people and enriching their lives.
Whether you joined this year or have been here for dozens of years, I hope you take a minute to reflect on how much your work means. Thank you.
Thank you for pushing yourselves further than you thought you could go. Thank you for believing in our mission and holding fast to our values. Thank you for dedicating yourself to something so much bigger than any one of us.
As extraordinary as it is to reflect on the past fifty years, what excites me most is what comes next. The opportunities ahead of us are among the greatest we have ever seen — and there’s no team in the world better positioned to meet them.
Thank you for everything and here’s to the next fifty years.
Tim
Read Tim Cook’s memo to employees on Apple’s 50th anniversary Macworld
Today, Apple turns 50. It’s a landmark year for a landmark company. In addition to the various celebratory events around the world and an employee swag bag, Apple CEO Tim Cook is marking the occasion with a special memo to employees.
In it, he reflects on the humble beginnings of Apple, its phenomenal growth, and the opportunities in the future. Those hoping for some hint at future products or services, or a unique insight into the technology world of today, won’t find it in this memo, though he does offer his usual vague look at “opportunities ahead.” It’s a nice, if obvious, example of Apple’s trademark executive cheerleading.
Team,
Today officially marks Apple’s 50th anniversary. And as we’ve celebrated that milestone this month, l’ve been reflecting on some powerful words from Steve.
“When you grow up, you tend to get told that the world is the way it is,” he said. “But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”
This is the ethos that brought Apple into the world in 1976 – and for fifty years, it’s what has drawn the smartest, most passionate, most creative and most committed people to this company.
We come here to do the best work of our lives, and to reach beyond what any of us could do alone. To be part of a culture that asks us to stay curious, to collaborate deeply, to demand excellence of ourselves and the people around us, and to believe — genuinely believe — that we can do the impossible.
Across our teams and across generations, we’ve been united by a simple belief: the future isn’t something you wait for. It’s something you build. And it is staggering to think of everything we’ve built together.
Fifty years ago, there was a single computer prototype in a garage. Today, there are 2.5 billion active Apple devices in the hands of people in every corner of the earth — helping them create, communicate, learn and connect in ways that would have seemed unimaginable then.
It’s impossible to fully quantify the profound impact this company and its people have had on the world. And it’s a truly special thing to do what we do every day, knowing that our work is squarely focused on empowering people and enriching their lives.
Whether you joined this year or have been here for dozens of years, I hope you take a minute to reflect on how much your work means. Thank you.
Thank you for pushing yourselves further than you thought you could go. Thank you for believing in our mission and holding fast to our values. Thank you for dedicating yourself to something so much bigger than any one of us.
As extraordinary as it is to reflect on the past fifty years, what excites me most is what comes next. The opportunities ahead of us are among the greatest we have ever seen — and there’s no team in the world better positioned to meet them.
Thank you for everything and here’s to the next fifty years.
Tim
Read Tim Cook’s memo to employees on Apple’s 50th anniversary Macworld
Today, Apple turns 50. It’s a landmark year for a landmark company. In addition to the various celebratory events around the world and an employee swag bag, Apple CEO Tim Cook is marking the occasion with a special memo to employees.
In it, he reflects on the humble beginnings of Apple, its phenomenal growth, and the opportunities in the future. Those hoping for some hint at future products or services, or a unique insight into the technology world of today, won’t find it in this memo, though he does offer his usual vague look at “opportunities ahead.” It’s a nice, if obvious, example of Apple’s trademark executive cheerleading.
Team,
Today officially marks Apple’s 50th anniversary. And as we’ve celebrated that milestone this month, l’ve been reflecting on some powerful words from Steve.
“When you grow up, you tend to get told that the world is the way it is,” he said. “But life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you. You can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”
This is the ethos that brought Apple into the world in 1976 – and for fifty years, it’s what has drawn the smartest, most passionate, most creative and most committed people to this company.
We come here to do the best work of our lives, and to reach beyond what any of us could do alone. To be part of a culture that asks us to stay curious, to collaborate deeply, to demand excellence of ourselves and the people around us, and to believe — genuinely believe — that we can do the impossible.
Across our teams and across generations, we’ve been united by a simple belief: the future isn’t something you wait for. It’s something you build. And it is staggering to think of everything we’ve built together.
Fifty years ago, there was a single computer prototype in a garage. Today, there are 2.5 billion active Apple devices in the hands of people in every corner of the earth — helping them create, communicate, learn and connect in ways that would have seemed unimaginable then.
It’s impossible to fully quantify the profound impact this company and its people have had on the world. And it’s a truly special thing to do what we do every day, knowing that our work is squarely focused on empowering people and enriching their lives.
Whether you joined this year or have been here for dozens of years, I hope you take a minute to reflect on how much your work means. Thank you.
Thank you for pushing yourselves further than you thought you could go. Thank you for believing in our mission and holding fast to our values. Thank you for dedicating yourself to something so much bigger than any one of us.
As extraordinary as it is to reflect on the past fifty years, what excites me most is what comes next. The opportunities ahead of us are among the greatest we have ever seen — and there’s no team in the world better positioned to meet them.
Thank you for everything and here’s to the next fifty years.
Tim
Stuck on “Your enrollment is being processed.” I'm trying to set up a developer account for my new company. I uploaded the verification docs a week ago and still it says "Your enrollment is being processed." How long does this generally take? Anyone else stuck? submitted by /u/LowerFrequencies [link] [comments]
Hasbro faces weeks of issues following major cyberattack and data breach Hasbro, the toy producer that controls major properties including Peppa Pig and Dungeons & Dragons, has been hacked. It's not yet clear if personal information has been stolen, but given the severity, it seems likely.Hasbro website maintenance notificationIn a filing to the U.S. Securities and Exchange Commission on Wednesday, Hasbro has confirmed it is the victim of a systems breach. The legal disclosure says that Hasbro spotted unauthorized access to the corporate network on March 28.The discovery prompted the toy giant to perform its security response protocols. The filing adds that there were "containment measures" including taking some systems offline. Continue Reading on AppleInsider | Discuss on our Forums
Apple @ 50: How Apple transformed a cheap commodity into its signature luxury This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.
Aluminum was once a cheap metal to consumers, primarily used in soda cans, kitchen foil, cookware, and window frames. It also lived a double life as an industrial material used in aerospace. It was simultaneously a disposable commodity in everyday products and an engineering marvel that helped get humans to the moon.
That is of course until Apple decided to make aluminum their signature material, in the blink of an eye aluminum became a consumer luxury the second Steve Jobs revealed the 12” and 17″ PowerBook G4s in 2003. What followed was 23 years of ultra premium aluminum devices that completely changed the way we live.
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AirTag 2 gets improved anti-stalking capabilities with new firmware update Apple has deployed a new firmware update for the AirTag 2, giving a significant update to an anti-stalking feature.Apple has issued a firmware update for the second-generation AirTag.The second-generation AirTag debuted in January 2026. Relative to its predecessor, the AirTag 2 offers more precise tracking from a longer range, a louder speaker with a bigger speaker coil, a thinner motherboard, and enhanced security features.The iPhone maker continues to improve the security capabilities of its second-generation AirTag, with Monday's firmware update offering a noteworthy change to the device's anti-stalking feature. Continue Reading on AppleInsider | Discuss on our Forums
Watch: WSJ shares an intimate look at unseen prototypes that help tell the story of 50 years of Apple history To commemorate Apple’s 50th anniversary, CEO Tim Cook shared previously unseen archival materials with The Wall Street Journal and told…
The post appeared first on MacDailyNews.
iOS 27 Rumored to Feature Keyboard Upgrade Apple has tested an updated iPhone keyboard with autocorrect enhancements, according to a report this week from Bloomberg's Mark Gurman.
The report said the keyboard "expands autocorrect by offering alternative words," similar to tools like Grammarly. "It suggests alternative words in addition to word fixes like today's autocorrect," said Gurman, in a follow-up social media post.
Grammarly evolved to use AI in recent years, so perhaps the iPhone keyboard's expanded autocorrect system would be powered by Apple Intelligence. The report did not provide any further details, so we will have to wait and see.
Gurman briefly touched on the keyboard plans in a report focused on how Siri may be able to handle multiple requests in a single query on iOS 27.
Apple has not made a final decision on whether to release the updated keyboard, according to Gurman, but it would presumably debut as part of iOS 27 as well if it does materialize. The first developer beta of iOS 27 is expected to be released in June, and the software update should be widely released in September.
iOS 26.4 already "improved keyboard accuracy when typing quickly," according to Apple's release notes for that update, released last week.Related Roundup: iOS 27Tags: Bloomberg, Mark GurmanThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Tim Cook explores rare iPod, iPhone prototypes in new interview [Video] Apple’s 50th anniversary celebration continues, this time with a fascinating new video from The Wall Street Journal.
In the video, WSJ columnist Ben Cohen to takes a walk down memory lane alongside Tim Cook, including rare Apple prototypes and other archival material that even Cook himself had never seen before.
“A lot of this I’ve seen for the first time in preparing for the 50th anniversary,” Cook said.
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Siri in iOS 27: Everything We Know We're only months away from our first look at Apple's smarter, redesigned version of Siri. iOS 27, iPadOS 27, and macOS 27 will focus on an entirely revamped version of Siri, and rumors about what we can expect are picking up.
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There's a chatbot version of Siri in the works that will change the way that we use Apple's personal assistant. Siri will be more like Claude or ChatGPT, marking a major improvement in how Siri works and what it can do.
SiriBot
With iOS 27, Apple is turning Siri into a chatbot. Right now, Siri can answer common questions and complete simple tasks, but you can't engage it in a back and forth conversation, get help with multi-step tasks, or ask complicated questions with multiple steps in one query.
Based on the Siri chatbot rumors, Siri will be able to do all of that and more with the upcoming upgrade, and it will work like competing chatbots.
Apple wasn't initially planning to introduce a full chatbot like ChatGPT, but chatbots have become too popular for Apple to ignore. Simply adding AI capabilities to apps and features isn't enough for Apple to stay competitive with the way people have embraced chatbots for everything from web searches to coding help.
Google has already integrated Gemini into its Android device lineup, and chatbots like ChatGPT and Claude have hundreds of millions of weekly active users. Apple can't afford not to compete.
Standalone Siri App
When Siri evolves into a Apple-designed chatbot, it will launch alongside a standalone Siri app. The Siri app will look similar to apps from other companies like OpenAI, displaying a grid or list of past Siri conversations.
Siri will support text and voice-based conversations, and there will be options to favorite chats, search for content within chats, initiate new chats, and save chats. Conversations with Siri will apparently resemble iMessage conversations, with Apple adopting chat bubbles.
New conversations will start with suggested prompts on what users can ask Siri.
Deep Integration
While there will be a standalone Siri app for back-and-forth conversations, Siri will be deeply integrated into Apple devices at the system level. Siri will be activated the same way as today, by speaking the Siri wake word or pressing on the side button of a Siri-enabled device. Siri will be able to respond to both voice and text-based requests.
Siri Capabilities
Siri will be able to do what current chatbots can do, such as searching the web with visually rich results, providing summaries, and evaluating uploaded documents. The personal assistant will still be integrated into Apple devices. Siri integration will replace the current Spotlight search functionality, but Apple plans to keep and expand on Siri Suggestions. Siri Suggestions will have more access to user data to provide more relevant prompts.
Search the web for information
Generate images
Generate content
Summarize information
Analyze uploaded files
Use personal data to complete tasks
Ingest information from emails, messages, files and more
Analyze open windows and on-screen content to take action
Control device features and settings
Search for on-device content, replacing Spotlight
Siri will also be integrated into Apple's core apps, including Mail, Messages, Apple TV, Xcode, and Photos. Siri will be able to search for specific images, edit photos, help with coding, make suggestions for TV shows and movies, and send emails.
New Look
Chatbot Siri will have an updated look to go along with the dedicated app. Activating Siri will have a new animation that prompts the user to search or ask a question, and Bloomberg says Apple is testing a version of Siri integrated into the Dynamic Island. Apple's test interface includes a glowing Siri icon and a "searching" label in the Dynamic Island while Siri is processing a request, and once done, Siri expands into a larger translucent panel with the results. Pulling down on the menu initiates an interface for a conversation.
Apple may also integrate an "Ask Siri" button into the menus of other apps, giving users a way to send content directly to Siri alongside a request. The iOS keyboard could get a Write with Siri option that surfaces Writing Tools.
Memory
Claude, ChatGPT, and Gemini can remember past conversations and interactions, retaining a memory of the user. Apple is said to be discussing how much the Siri chatbot will be able to remember.
Apple may limit conversational memory to protect user privacy.
Third-Party Chatbot Integrations
Apple will allow third-party AI chatbots to integrate with Siri in iOS 27. Apple already has a partnership with OpenAI that lets Siri hand questions off to ChatGPT, but that integration will expand to chatbots from other companies like Google and Anthropic.
An iPhone user with the Claude or Gemini app installed will be able to send questions from Siri to those chatbots, similar to how the OpenAI integration works today.
iPhone users will be able to choose which services they want to use inside Siri through a new "Extensions" option coming to the Siri and Apple Intelligence section in the Settings app.
Promised iOS 18 Features
Apple Intelligence Siri features that were originally planned for iOS 18 will finally be introduced in iOS 27, with Siri able to use personal data and context to answer queries. Siri will also be able to do more in and between apps, and will be able to see what's on the user's screen. Apple promised that those features would appear before the end of 2026.
Underlying Architecture and Servers
Apple has inked a deal with Google that will see Gemini powering upcoming versions of Siri. Apple plans to use Gemini for the Siri chatbot and the other Siri features coming in iOS 27.
"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the two companies said in a statement in January.
The Siri chatbot will rely on a custom AI model developed by the Google Gemini team. Gurman claims that the custom model is comparable to Gemini 3, and that it is more powerful than models Apple has developed in-house.
Apple and Google are also discussing running the Siri chatbot on Google's servers powered by Tensor Processing Units, probably because Apple doesn't yet have the infrastructure to handle chatbot queries from billions of active devices per day.
Launch Date
Apple is planning to introduce Siri's chatbot capabilities when it announces iOS 27, iPadOS 27, and macOS 27 at the June Worldwide Developers Conference, which starts on Monday, June 8. It is still unclear which Siri features Apple will be ready to unveil, and some could be held for future updates.
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We have a dedicated iOS 27 roundup that goes into more detail on all of the features that we might see in the iOS 27 update.Related Roundup: iOS 27Tag: SiriThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Tim Cook celebrates Apple's 50th in a heartfelt letter to staff Tim Cook, in a memo to Apple staff worldwide reflecting on Apple's journey to 50, believes that the company's best years are yet to come.Tim Cook shares memo with staff in honor of 50th anniversary Apple officially turned 50 on Wednesday, with the company taking time to celebrate the achievements that have brought it this far. In honor of the occasion, Apple CEO Tim Cook sent a letter to his staff, reflecting on how the company has gone and where it may go in the future.He begins the memo with a quote from Steve Jobs. Continue Reading on AppleInsider | Discuss on our Forums
App Store Connect for iOS gains better accessibility and TestFlight features Apple has released a new version of App Store Connect for iPhone and iPad. The new version includes accessibility improvements, support for 11 new languages, and more.
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Apple just changed AirTag 2’s anti-stalking feature Apple shipped new AirTag firmware yesterday, the first update since AirTag 2 launched earlier this year. And now thanks to official release notes, we know that the new firmware improves AirTag’s anti-stalking feature.
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Tim Cook checks out Apple's archive, containing items he's not seen before Apple has its own archives of product prototypes and important documents. As part of its 50th celebrations, CEO Tim Cook gave a sneak peek inside Apple's historical vault, including some items he had never seen before.Tim Cook closely inspecting a news clipping - Image Credit: Wall Street JournalApril 1 marks the 50th anniversary of Apple as a company, and the celebration has led to a lot of events and reports on the company. Continuing to mark the occasion, Apple CEO Tim Cook took time out of his schedule to explore the company's archives in an interview.The video, posted by the Wall Street Journal on Wednesday, showed a collection of prototypes, documents, and other materials from the company's history. Some of which Cook admitted he didn't know existed, admitting, "I'm guilty of that." Continue Reading on AppleInsider | Discuss on our Forums
Anyone know how to create 2d pixelated animation in swift (macos) ? Does anyone know any packages or something with swift (building a macos app), I need 2d animations (monkey jumping or similar) in swift. So any help would be good. submitted by /u/Playful_Edge_6179 [link] [comments]
AirPods Max 2 arrive in stores with strong supply & no launch delays AirPods Max 2 are available in Apple Stores worldwide, with online orders from March 25 arriving on schedule, and good stock at retail.AirPods Max 2Apple's retail rollout puts the updated over-ear headphones directly into stores alongside active deliveries. The company has enough inventory ahead of release to support that kind of immediate access, as there are no delays in shipping times.Availability across multiple regions reinforces that this is a broad, well-supplied launch rather than a staggered rollout. Continue Reading on AppleInsider | Discuss on our Forums
Apple TV celebrates highly anticipated second season of ‘Your Friends & Neighbors’ Apple TV celebrated season two of “Your Friends & Neighbors” with a star-studded red carpet premiere at the New York Historical museum…
The post Apple TV celebrates highly anticipated second season of ‘Your Friends & Neighbors’ appeared first on MacDailyNews.
Patch to protect iOS 18 holdouts from DarkSword is out Apple has released another patch for iOS 18, protecting users that don't want to upgrade to iOS 26 from dangerous DarkSword attacks.Seriously, update your iPhone. The unscheduled patch for iOS 18 users is an unusual one for Apple. While it does patch older versions of its operating systems for various reasons, it is usually to help those who cannot update their iPhone's operating system to the current version.In this instance, Apple has created a so-called "backport" patch for iOS 18. This one is intended for those who use iOS 18 on their iPhone, but while they could upgrade to iOS 26, they refuse to do so. Continue Reading on AppleInsider | Discuss on our Forums
Apple Issues Rare iOS 18 Security Update to Protect Against DarkSword Exploit Apple today released a new build of iOS 18.7.7 and iPadOS 18.7.7, presumably with a fix for the DarkSword exploit. Apple told Wired that it would release an iOS 18 update for more devices, allowing users with auto-update turned on to receive the security update. iOS 18.7.7 was initially limited to the iPhone XS and XR models, but it is now available for other iPhones.
Apple is pushing the iOS 18 fix to customers who have decided not to upgrade to iOS 26, but the company encourages users with supported devices to update to iOS 26 to get better protection.
Devices running iOS 26 are already protected against DarkSword, which is a vulnerability that allows a malicious entity to take over an iPhone if the iPhone user visits a website with infected code.
It is highly unusual for Apple to provide a security update to iOS 18 users who simply don't want to upgrade to iOS 26, as Apple uses security fixes as a way to push people to the latest version of iOS or iPadOS that their device supports.
DarkSword has received quite a bit of attention, and it has been used by hacker groups to break into the iPhones of people in Malaysia, Saudi Arabia, Turkey, and Ukraine. The exploit kit has also been posted to open source code repository GitHub, which makes it more widely available to bad actors.Related Forums: iOS 18, iPadOS 18This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple releases iOS 18 security update for all iPhone users, update now As promised, Apple has released a new version of iOS 18 for all iPhone users. The update comes in response to the growing proliferation of a new exploit chain known as DarkSword.
Today’s update comes in the form of a new build of iOS 18.7.7 with build number 22H340 for all iPhone models.
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Read Tim Cook’s ‘Apple at 50’ memo: ‘What excites me most is what comes next’ Apple CEO Tim Cook has shared a memo with the company to mark its 50th anniversary. Naturally, Mark Gurman is first to share the company-wide communication outside of Apple.
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Best iOS App Development Companies (2026 Real List) iOS app development looks simple from the outside… until you actually try to build one. Between Apple’s strict guidelines, performance expectations, UI standards, and scalability — a lot of projects fail not because of the idea, but because of execution. I went down a rabbit hole recently trying to find reliable iOS app development companies […]
Apple paused payouts on a client account – Can this affect my own company account? Hey everyone, Got a bit of a confusing situation and wanted to check with you guys just to be sure. Me and my co founder both received an email from Apple saying that “Due to the discontinuation of content associated with your vendor number *number*, your payments have been paused” for a vendor account we […]
Apple at 50: How the company’s shift into health changed my life at 25 This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
April 1, 1976: 50 years ago, Apple was founded. 40 years later, to the date, I was a 25-year-old embarking on a health and fitness journey, and Apple was right at the core.
April 1, 2016: I started an Apple Watch workout streak that helped guide me to running. I’d never run in my life at 25, but I started closing rings on my watch with a used elliptical at home. By fall, I was running, and by New Year’s Day, I had lost 50 pounds.
April 1, 2017: I ran my first-ever 5K race. It was the “2017 Superintendent’s 5K Challenge: A Race for Education” in Miami, Florida. My 3.1-mile run time clocked in at 26 minutes 46 seconds with an 8-minute, 36-seconds pace per mile. I ranked 151 out of 2231 participants.
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Apple already slashed the Display XDR price by $400 Macworld
Less than a month ago, Apple started selling its new Studio Display XDR for $3,299/£2,999, with either a VESA mount or a stand. However, on Wednesday, Apple changed the price of the VESA mount model, reducing it by $400/£400 to $2,899/£2,599.
The change, which was initially recognized by 9to5Mac, was made quietly, and Apple did not make a specific announcement about the new price. However, customers who bought the display with a VESA mount adapter at the Apple Store will be credited for a price adjustment. Apple support will contact those customers once the adjustment goes into effect.
The change aligns with how Apple priced its original Pro Display XDR. That monitor started at $4,999 with a VESA mount and had a $999 tilt-and-height-adjustable stand option. The Studio Display XDR, however, initially cost the same whether you bought one with a stand or a VESA mount.
The prices for the standard Studio Display, which was announced at the same time as the Studio Display XDR, have not changed. The cost of the Studio Display with a VESA mount or a tilt-adjustable stand is $1,599/£1,499, while the model with a tilt- and height-adjustable stand is $1,999/£1,899.
Apple Studio Display XDR (2026)
Price When Reviewed:
$2899
Best Prices Today:
$2,899 at Amazon$2899 at Apple$3299 at B&H
Eddy Cue to appear on TBPN to discuss Apple’s 50th anniversary today Eddy Cue, Apple’s senior vice president of Services and Health, will make a video podcast appearance this afternoon as part of Apple’s 50th anniversary.
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Sonnet returns with another best-in-class Thunderbolt 5 dock We've gotten our hands on Sonnet's Echo 21 Thunderbolt 5 SuperDock, and it is a massive connectivity upgrade adding 12 USB and Thunderbolt ports, storage, and more to your Mac with one cable.Sonnet Echo 21 Thunderbolt 5 SuperDockUSB-C and Thunderbolt docks help solve a persistent problem for Apple's MacBook lines by adding more points of connectivity that Apple doesn't include. In its latest Thunderbolt dock release, Sonnet is supersizing the options for end users.The Sonnet Echo 21 Thunderbolt 5 SuperDock, as the name implies, works with the current fastest connectivity port on the current generation of Macs. It has a total of three Thunderbolt 5 ports, allowing you to connect multiple high-data devices to the 120Gbps Mac connection. Continue Reading on AppleInsider | Discuss on our Forums
CarPlay’s latest upgrades offer exciting glimpse of what’s coming in iOS 27 CarPlay in iOS 26.4 unlocked access to a new category of apps: third-party AI assistants like ChatGPT, which just shipped its new CarPlay app yesterday. Here’s why these new apps offer a glimpse at what to expect from iOS 27 and the new Siri.
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Amazon issues AirPods Max 2 price drop on launch day Apple's new AirPods Max 2 over-ear headphones are in stock and on sale as retailers engage in a price war to compete for your business on launch day.Save on AirPods Max 2 on launch day - Image credit: AppleAirPods Max 2 officially launched today, and Amazon and Walmart are already competing for your business with a $20 discount on the Midnight color option. Continue Reading on AppleInsider | Discuss on our Forums
Apple CEO Tim Cook Explains His Relationship With Trump Apple's CEO Tim Cook has maintained a working relationship with U.S. President Donald Trump, and he touched on that in a recent interview.
Cook sat down with Esquire's Ryan D'Agostino to discuss Apple's 50th anniversary, but he was also asked about how he navigates the Trump administration.
Cook responded by saying that "the Trump administration is very accessible."
"So you can talk with them about your point of view on things," said Cook. "They may not agree, but you can engage. You can be heard. You may not, in the end, be able to convince. But engagement for me, not just in the U.S. but around the world, is so important because it is very complex, working through local laws, local customs, local culture, local regulations. Every country is its own story. Everybody's looks at things differently."
"The only way you get a feel for that is to sit before someone and communicate and engage," he added. "If you went in my conference room, you would see the Teddy Roosevelt quote 'It is not the critic who counts.' I've never believed that just yelling from the sideline about plus or minus was a good strategy. Your voice just goes into the wind."
Cook went on to say that it is important to have "values that are consistent," and he assured that Apple's values and his own have not changed.
He emphasized Apple's focus on user privacy, the environment, accessibility, and education.
"So you'll see me everywhere, and you'll wonder 'oh, he's meeting with somebody that has a different view than him,'" Cook concluded. "I think that's good. I think it's good. I think a problem in the world right now is that it's so polarized and different views aren't shared or discussed. They just become hardened. And I don't think that's good."
In an interview last month, Cook said he is "not a political person."
"I interact on policy, not politics," he said.Tags: Donald Trump, Tim CookThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Apple TV 4K might break a record no one wants to see happen It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.
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Will Apple pay me in GBP to my Wise Business account for a UK Ltd? I have a UK Ltd and I am setting up a Wise Business account for it. I am running into a regional issue with the director side, and I may not be able to receive USD into this business account. I want to connect this account to my Google Play Developer and Apple Developer accounts, […]
This high-res, high-refresh 27-inch Alienware monitor is under $325 today Macworld
Alienware AW2723
View Deal
If you need an extra monitor for your home setup, you can plunk down a bundle on one of Apple’s Studio Displays or shop around for something more affordable. Today’s deal has you covered: Amazon is selling the Alienware AW2723 for a few cents less than $323 today, a savings of $227 on its original MSRP, and the best price you’re likely to find.
When you get something with the Alienware name attached, you know you’re paying for a high-quality build with excellent specs. And that’s very much true for this particular gaming monitor. Built for high-performance gaming and productivity, the Alienware monitor features a 280Hz overclocked refresh rate (and 240Hz native refresh rate), as well as a super-fast 1ms response time for smooth and lag-free gameplay and perfect video editing.
You’ll absolutely love this 27-inch IPS monitor with a crisp 2560x1440p resolution because it also delivers gorgeous colors and deep contrast. It will do wonders for any of your creative projects when paired with a MacBook or Mac mini. So go ahead and grab one of these Alienware monitors for $323 because it’s fantastic and a lot cheaper than you’d pay for one of Apple’s displays.
Revisiting Steve Jobs’s most important lesson on Apple’s 50th anniversary This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
In 1994 Steve Jobs sat down with the Santa Clara Valley Historical Association for what I imagined they expected to be a simple interview. It was anything but. In a matter of a few minutes the Apple co-founder shared some of the most profound advice I have ever heard anyone in a position of power give.
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Personal IOS app Hello! I've been developing apps/software for a while, lately been using flutter for apks but haven't yet tried anything for ios, question is if i want to make a personal app for myself to use on my phone would i have to do all the xcode and apple developer account stuff? Or can i just […]
Tim Cook remembers Steve Jobs on Apple’s 50th anniversary: ‘It’s definitely still his company’ As part of Apple’s 50th anniversary celebrations, Apple CEO Tim Cook sat down with Esquire for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple is “definitely still his company.”
Cook also once again discussed his strategy for interacting with the Trump administration and politicians around the world.
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AirPods Max 2 Now Available at Apple Stores Starting today, the AirPods Max 2 are available for purchase at many Apple Store locations around the world, and deliveries to customers have also begun.
Apple's website shows same-day pickup availability at many Apple Stores in the U.S. and abroad.
AirPods Max 2 are equipped with the H2 chip that debuted in the AirPods Pro 2. Compared to the previous generation, the new AirPods Max feature up to 1.5× more active noise cancellation, enhanced sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation.
AirPods Max 2 feature a new high dynamic range amplifier for "even cleaner audio," and Apple says Spatial Audio content "sounds better than ever." The headphones also have reduced wireless audio latency compared to the previous generation.
A new Camera Remote feature allows users to press the Digital Crown on the AirPods Max 2 to take a photo and start or stop video recording while using Apple's Camera app or compatible third-party camera apps on an iPhone or iPad.
The headphones still have a USB-C port and up to 20 hours of battery life on a single charge with active noise cancellation enabled.
Color options remain Midnight, Starlight, Orange, Purple, and Blue, and pricing remains set at $549 in the U.S., although there is already an Amazon sale.Related Roundup: AirPods Max 2Tag: Apple StoreBuyer's Guide: AirPods Max (Buy Now)Related Forum: AirPodsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Deals: AirPods Pro 3 $50 off, M5 Max MacBook Pro $199 off, Studio Display, Thunderbolt Pro Cable, more The Amazon spring sale is over, but today’s 9to5Toys Lunch Break is loaded with notable deals including the return of AirPods Pro 3 down at $199 holiday pricing as well as the all-new 24GB M5 Pro MacBook Pro at $149 off and the 48GB at $199 off – we also have $199 off the M5 Max models. The new 2026 Apple Studio Display XDR is now $400 less than it was yesterday (as we reported this morning) and we also have an ongoing discount on David Pogue’s new “Apple: The First 50 Years“ hardcover book at 32% off via Amazon. Head below for a closer look and even more.
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Apple Discusses AirPods Max 2, Says H2 Chip Has More to Offer in Future TechRadar's Jacob Krol recently sat down with Apple's VP of Platform Architecture Tim Millet and Director of Audio Product Marketing Eric Treski to discuss the AirPods Max 2, including the H2 chip and increased active noise cancellation.
AirPods Max 2 have the same overall design as the previous generation, with most of the improvements coming from the upgrade to the H2 chip, including up to 1.5× more active noise cancellation, enhanced sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation.
Even still, Apple suggested that the H2 chip has more to offer, with future AirPods Max 2 firmware updates likely to unlock additional features.
"H2 is this platform that continues to demonstrate that it has continued headroom," said Millet.
Regarding the up to 1.5× more active noise cancellation, Apple said it is not a cherry-picked stat.
"We take that average at 1.5 times across an average of all frequencies," said Treski. "We're not cherry-picking individual frequencies or a certain range."
TechRadar's interview contains more comments from Millet and Treski, so be sure to check it out if you are interested in learning more.
AirPods Max 2 are available at Apple Stores and began arriving to customers starting today.Related Roundup: AirPods Max 2Tag: H2 ChipBuyer's Guide: AirPods Max (Buy Now)Related Forum: AirPodsThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
iPhone Fold to reportedly have three unique design features new to Apple The iPhone Fold is coming later this year, with all the obvious foldable design basics like a hinge, folding display, and more. But rumors indicate the iPhone Fold will also have several unique design features that are firsts for Apple beyond these basics. Here’s what’s coming.
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Apple’s flashy homepage takeover touts ’50 years of thinking different’ On Wednesday the Apple homepage marked 50 years with a nostalgic and abstract animation showing its products.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
iPhone 17e vs. iPhone 17 Buyer's Guide: 35+ Differences Compared The iPhone 17e and iPhone 17 are among the most affordable iPhones in Apple's current lineup, separated by just $200, but the gap between them is more significant than the price difference alone suggests.
The $599 iPhone 17e is Apple's budget-first option, built around the efficient C1X modem and a single-camera system. The $799 iPhone 17, meanwhile, represents a substantial update over the iPhone 16, featuring a larger display with ProMotion, a much-improved Ultra Wide camera, a brighter panel, and significantly longer battery life. Understanding where the 17e makes compromises is key to making the right choice. Our guide helps to answer the question of how to decide which of these two iPhones is best for you.
The two devices share the same A19 chip and main rear camera system. Both support Face ID, MagSafe charging, USB-C, and Apple Intelligence. Here is everything that differs between them:
iPhone 17e (2026)
iPhone 17 (2025)
6.1-inch display
6.3-inch display
"Notch"
Dynamic Island
60Hz display
ProMotion for refresh rates up to 120Hz
Always-On display
800 nits max brightness (typical)
1,000 nits max brightness (typical)
1,200 nits peak brightness (HDR)
1,600 nits peak brightness (HDR)
3,000 nits peak brightness (outdoor)
Available in White, Black, and Soft Pink
Available in Lavender, Sage, Mist Blue, White, and Black
12-megapixel front-facing camera
18-megapixel front-facing camera
Tap to zoom and rotate on front-facing camera
Center Stage front-facing camera
Ultra-stabilized video on front-facing camera
48-megapixel Ultra Wide camera
1x or 2x optical zoom options
0.5x, 1x, or 2x optical zoom options
Optical image stabilization
Sensor-shift optical image stabilization
Photographic Styles
Latest-generation Photographic Styles
Macro photography
Spatial photos and videos
Cinematic mode (up to 4K Dolby Vision at 30 fps)
Action mode
Dual Capture (up to 4K Dolby Vision at 30 fps)
Camera Control
4-core GPU with Neural Accelerators
5-core GPU with Neural Accelerators
Apple C1X modem
Qualcomm Snapdragon X80 modem
mmWave 5G connectivity
Wi-Fi 6 connectivity
Wi-Fi 7 connectivity
Bluetooth 5.3 connectivity
Bluetooth 6 connectivity
Apple N1 chip for Bluetooth and Wi-Fi
Thread connectivity
Ultra Wideband chip for Precision Finding
GPS
Precision dual-frequency GPS
26-hour battery life
30-hour battery life
Up to 50% charge in 30 minutes with 20W adapter or higher
Up to 50% charge in 20 minutes with 40W adapter or higher
256GB or 512GB storage
256GB or 512GB storage
Starts at $599
Starts at $799
Released March 2026
Released September 2025
For most buyers choosing between these two devices, the iPhone 17e is the default choice. At $200 less, it delivers the same A19 chip and main rear camera as the iPhone 17, with an excellent 26-hour battery life and Apple Intelligence support. The iPhone 17e is an outstanding device for price-conscious customers.
That said, the iPhone 17 is a substantially more capable device across several areas that will matter to many buyers. The jump to a 6.3-inch ProMotion display with Always-On is one of the most significant display upgrades ever to come to a non-Pro iPhone. The iPhone 17 also brings a peak outdoor brightness of 3,000 nits versus the 17e's 800 nits, which makes a dramatic difference in direct sunlight.
The camera gap is also wide. The iPhone 17's 48-megapixel Ultra Wide represents a major increase in utility over the 17e, which has no Ultra Wide camera at all. The 17 also gains Camera Control, macro photography, Spatial photo and video capture, Cinematic mode, Action mode, and a significantly upgraded 18-megapixel front-facing camera with Center Stage and Dual Capture. If you shoot video regularly, take a lot of selfies, or use your camera as a creative tool, the iPhone 17 is the meaningfully better device.
The two devices also differ significantly in design. The iPhone 17e carries forward a form factor based on the iPhone 13, with flatter edges and a traditional notch, while the iPhone 17 features a more modern design with softer, more rounded edges and the Dynamic Island in place of a notch. The iPhone 17 also offers a wider selection of colors, with five options compared to the 17e's three.
For buyers upgrading from an iPhone 13 or older, either model will feel like a dramatic improvement, but the iPhone 17 is the better long-term investment given the display and camera advantages. The iPhone 17e is an excellent value at $599 and it makes very few compromises on the fundamentals, but the iPhone 17 offers so much more for $200 extra that it is hard to argue against if your budget allows. A larger display with ProMotion and the Dynamic Island, a vastly more capable camera system, and four additional hours of battery life represent a meaningful quality-of-life upgrade. New buyers who want the most complete iPhone experience at the lower end of the lineup should strongly consider spending the extra $200 for the iPhone 17.Related Roundups: iPhone 17, iPhone 17eBuyer's Guide: iPhone 17 (Neutral), iPhone 17e (Buy Now)Related Forum: iPhoneThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Stop Your iPhone Suppressing Background Audio in Videos In iOS, Apple's Audio Zoom feature automatically focuses your iPhone's microphones on whatever you've zoomed in on while recording video. It's great for isolating a subject in a noisy environment, but it can also strip away the ambient sound that can give your footage a broader context. Fortunately, iOS 26.4 adds a dedicated toggle for Audio Zoom so you can decide for yourself when it's truly required.
What Is Audio Zoom?
Audio Zoom is likely to be most useful if you're recording at a concert, sporting event, or any scenario where you want to isolate a specific sound source from a noisy environment. But what if you want to capture the full acoustic experience rather than just the subject you've zoomed in on? In those situations, the audio narrowing effect could risk making your video sound flat and unnatural.
In iOS 26.4, Audio Zoom is on by default, but now you can also turn it off. If you haven't updated yet, head to Settings ➝ General ➝ Software Update on your iPhone to download the latest version. Once you're up and running, here's how to find the setting:
Open Settings on your iPhone.
Scroll down and tap Camera.
Tap Record Sound.
Toggle Audio Zoom on or off.
Note that Audio Zoom only works when Spatial Audio or Stereo is selected as your recording format. If you've switched to Mono, the option will be grayed out.
If you shoot a lot of zoomed-in video and want the clearest possible audio of your subject, it's best to leave Audio Zoom enabled. But if you prefer capturing the full ambient soundscape of a scene regardless of zoom level, be sure to switch it off.This article, "" first appeared on MacRumors.comDiscuss this article in our forums
Review: Alogic's Edge 5K Display Offers an Ultrawide Big-Screen Experience Accessory company Alogic has been releasing an increasing number of displays, and the latest model arrives as a 40-inch 5K2K ultrawide model that joins existing 34-inch and 40-inch 4K models in the Edge family. I've been testing out the new 40-inch 5K2K model for the past few months, and I've found it to be a solid display offering major screen real estate for productivity users.
As a 40-inch ultrawide display, the Edge 5K is big, and it arrives in a fairly large box, although it is packaged efficiently with styrofoam padding, stand parts, and other accessories nestled around the massive display. The Edge 5K is available in either silver or space gray, and setup is simple, with a large metal foot that's attractively thin paired with a solid arm that features a cable passthrough for organization. The two stand pieces attach easily to each other with a single screw that can be tightened by hand or with a screwdriver, and the whole stand snaps easily into the back of the display.
Alternatively, you can use any sturdy 100×100mm VESA mount if you prefer a different method of supporting the display. A separate 180-watt power brick powers the display and attached accessories, and it can push up to 90 watts upstream to a connected computer.
I will say that there is a bit of wobble in the display, due partly to the sheer size of the display panel and also the range of adjustments supported by the stand, which includes height, tilt, swivel, and rotation. It remains stable enough on my desk amid vibrations from typing and other movement, but it can definitely wobble if you bump it or have it on surface that is anything less than rock solid. Alogic tells me the bit of wobble is a tradeoff it elected to make in order to maximize adjustability. It's certainly not a deal-breaker for me, but something to be aware of.
This display looks sleek, with thin black bezels around the top and sides and then a thicker silver aluminum chin with some subtle Alogic branding and a power status light (that does unfortunately pulse rather brightly while the display is sleeping, so be aware if you're using it in a bedroom). The panel housing itself has a very thin profile on the upper two-thirds, and then a thicker portion bulging out of the back on the lower third where the stand attachment, ports, and electronics are housed.
The upper two thirds is actually glass on the rear, which brings a bit of class if you position your display such that the rear of it is visible. The design also takes advantage of the display backlight to provide a lighted Alogic logo on the rear of the display, which could be a positive or a negative depending on your preference. Alogic tells me it put extra focus on the design of the display's backside, based on feedback from users who like to use these monitors in offices where the rear is frequently visible to others sitting across a desk, for example.
I was impressed with the display quality out of the box. I really didn't need to make any adjustments in either macOS or the through on-screen menus of the display, though I did ultimately play around with them to understand the range of adjustments that are available. As a 40-inch 5K2K display, it measures in at 5,120 by 2,160 pixels at 138 pixels per inch. That doesn't match true Retina pixel density of an iMac or a smaller 4K or 5K display, but I was pleasantly surprised at how sharp everything looked, even coming from my usual setup of as pair of high-density LG UltraFine 5K displays.
The Edge 5K offers 100% coverage of the sRGB spectrum, 99% of DCI-P3, and 94% of Adobe RGB. It also supports refresh rates up to 100Hz, and while that's not as high as some gaming-specific displays on the market, the bandwidth demands of the display's high resolution limits the ability to push a super-high refresh rate. Still, 100Hz is great for a productivity-focused setup and will even work fine for many games.
This is a matte display, so definitely be aware of that if it's a concern for you. I'm doing productivity work near a window and can get a bit of glare at certain times of day, so I prefer matte displays and this one looks great to my eye. It's an IPS panel with up to 400 nits of typical brightness, which is fine for my workspace although there are brighter displays on the market.
While you can certainly run the display at full 5,120 × 2,160 resolution, I found that it made on-screen content too small given the viewing distance I am typically at. On the other end, running at 2,560 × 1,080 as a true Retina display made content too large, so I found the 3,840 × 1,620 scaled option to be the perfect resolution for this display in my setup. It provides a large canvas for putting multiple apps and windows side-by-side, with everything appearing at a legible size, and macOS handles scaled resolutions quite well so I had no issues with display quality.
Coming from a pair of 27-inch 5K displays, I did have to figure out a new layout for my desktop with the slightly smaller amount of screen real estate, but having it all on one display made it easier to adjust my window sizes and tile them on my desktop.
The Edge 5K features a number of handy connectivity options on the rear, with display connectivity options of USB-C (supports both data and power delivery), DisplayPort 1.4, and HDMI 2.0 (refresh rate limited to 30Hz at 5K resolution). When connected over USB-C, the display also acts as a hub with two additional downstream USB-C ports running at USB 2.0 speeds, a Gigabit Ethernet port, and a 3.5mm audio jack for connecting headphones or externally-powered speakers (does not support microphone input).
Two 3-watt speakers are built into the display, but as is typical in most displays, they don't sound great. The speakers also don't integrate with Mac keyboard shortcut keys for volume (the same is true for display brightness), but Alogic tells me it's planning a firmware update for around the middle of the year to add this functionality.
The rear of the Edge 5K features a joystick button to access and navigate through the on-screen menus. It provides quick access to volume, brightness, display presets, and cycling through connected video sources, and then you can dive deeper into an array of adjustments for the backlight, contrast, blue light shift, Adaptive Sync, sharpness, Picture by Picture and Picture in Picture mode settings, color temperature, HDR, and more.
The Alogic Edge 5K is normally priced at $1,699.99, but Alogic is currently offering a 10% discount that brings it down to $1,529.99. Silver and Space Gray color options are available, and it comes with a solid two-year warranty.
Comparison to Apple's Studio Display
At this price point, it is natural to compare the Edge 5K to Apple's just-upgraded Studio Display, but these displays serve very different purposes. The Studio Display measures just 27 inches with a 16:9 aspect ratio, and for most users it will run best in true Retina mode, yielding a desktop size of 2,560 × 1,440 from the display's 5,120 × 2,880 pixels.
While the Edge 5K also offers 5,120 pixels in the horizontal dimension, the 21:9 ultrawide aspect ratio means it offers fewer pixels in the vertical dimension than the Studio Display. But the much larger 40-inch size means you can effectively have more screen real estate than on the Studio Display if you run it a scaled resolution in between full and Retina sizes.
The Studio Display does of course also offer a true Apple design aesthetic and build quality, and offers tight integration with macOS that the Edge 5K can't currently match. The Edge 5K also lacks a built-in webcam and microphone, and downstream USB-C connectivity options are more limited at just USB 2.0 speeds.
On the positive side, the Edge 5K offers more connectivity options, so if you have a PC or other video source, you can use HDMI or DisplayPort to connect it directly to the Edge 5K without the need for adapters, and you can easily switch between inputs or even take advantage of dual sources simultaneously with Picture in Picture or Picture by Picture.
Both of these displays are toward the pricier end of things among more mainstream displays, but they're different enough that you should be able weigh your needs (physical display size, connectivity, etc.) to figure out what's most important to you and which display will meet those needs the best.
Note: Alogic provided MacRumors with the Edge 5K display for the purposes of this review. No other compensation was received. MacRumors is an affiliate partner with Alogic. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.Tag: AlogicThis article, "" first appeared on MacRumors.comDiscuss this article in our forums
Iran threatens Apple, other tech giants with attacks Iran's Revolutionary Guard Corps (IRGC) has threatened U.S. tech companies with attacks. The list includes Apple, Nvidia, Microsoft, and…
The post appeared first on MacDailyNews.
Super-slim MagSafe power bank is the best I’ve ever used [Review] ★★★★★ The BMX SolidSafe Air is the world’s slimmest semi-solid-state iPhone power bank. We go hands-on ... and fall in love.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
I was an Apple guy almost from the start – here are my standout devices This story is part of 9to5mac’s series celebrating Apple’s 50th anniversary.
On Apple’s 50th anniversary, it’s somewhat worrying that I’m old enough to have been an Apple guy almost from the very start. The above photo shows the OG me with the OG Macintosh in 1984. Oh, and a rotary-dial telephone just to complete the museum exhibit look.
I never used an Apple I, but I did use an Apple II fairly extensively – and I’ve been a Mac guy literally from day one. So of all the Apple products I’ve used over the years, which ones stand out for me … ?
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PSA: VESA Studio Display XDR customers should request refund following price drop Apple issued a rare price drop on an existing product with the VESA mount adapter version of the Studio Display XDR. It turns out customers who already spent the full original price are due for a refund.
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