[MD1] Shockwave 2nd Anniversary
TweetFollow Us on Twitter

[MD1] Shockwave 2nd Anniversary

MACROMEDIA CELEBRATES SECOND ANNIVERSARY OF SHOCKWAVE
Company Continues to Improve Web Experience with Smart Shockwave

San Francisco, CA-January 19, 1998-Macromedia, Inc. (NASDAQ: MACR) today
celebrated the second anniversary of Shockwave with the release of Smart
Shockwave. Through the use of JavaScript, Smart Shockwave allows users to
automatically download, install and play the most current version of
Shockwave without ever having to leave the intended Web site. Shockwave
remains one of the top playback technologies on the Web. In 1997, over 37
million Shockwave players (Flash and Director combined) were successfully
downloaded from Macromedia's Web site. Shockwave downloads continue to
break records with over 1 million downloads per week in recent months.

"Shockwave makes the Web come alive," states Richard Glosser, senior vice
president of Columbia TriStar Interactive. "Fans of our movie and TV sites
demand to be entertained and Shockwave allows us to deliver to millions of
Internet surfers the exciting games, animations and interactivity they
love."

Shockwave Momentum Continues
Shockwave was the first browser plug-in and began as a collaboration
between Macromedia and Netscape to find a way to add dynamic media to Web
pages. Since its inception two years ago, Shockwave has transformed the Web
experience, adding multimedia to thousands of Web sites including top
entertainment sites such as Starship Troopers (www.starshiptroopers.com/),
Alien Resurrection (www.alien-resurrection.com/index.html) and I Know What
You Did Last Summer (www.spe.sony.com/movies). A wide variety of businesses
such as MCI, Visa, Levi Strauss and the Lifesavers Company have
incorporated Shockwave in numerous ways, from enhanced advertising banners
and branded games to online catalogs.

In the past year, Shockwave has received several top industry awards
including the SPA Codie Award for Best World Wide Web Plug-In and
NetGuide's award for Best Internet Utility.

In addition to the millions of Shockwave players downloaded from
Macromedia's Web site, Shockwave is distributed through the following
product CD-ROMs:

* Netscape Navigator 3.0 and 4.0
* Microsoft Internet Explorer 4.0
* America Online 3.0
* Microsoft Windows 95
* Mac OS 8 computers

Smart Shockwave
By implementing Smart Shockwave, developers of "Shocked" Web sites make it
more convenient for visitors to view interactive content on their site. A
smart "Get Shockwave" button detects if the visiting browser has Shockwave
installed. If the user needs to download Shockwave or install a more
current version of Shockwave, a small status window tells the user the
appropriate player is automatically being downloaded. Web visitors can
begin playing the Shockwave content immediately without ever having to
leave the Web site. Smart Shockwave is compatible with Netscape Navigator
4.0 and Internet Explorer versions 3.0 and 4.0.

"We are relentless in our commitment to making Shockwave easier to get,
install and use," said Norm Meyrowitz, chief technical officer and senior
vice president of Macromedia's Internet and Multimedia Authoring Tools
Division. "Shockwave significantly improves a Web site's return on
investment through increased traffic, retention and repeat visits."

Shockwave Evolves
Since its initial launch, the Shockwave Director player has been enhanced
to include streaming animation, audio and graphics. Recently, Macromedia
began shipping Shockwave Director 6.0.1, reducing player size and download
time by 40% while dramatically improving playback speed. In addition,
Macromedia recently started shipping the preview release of Shockwave Java
Edition.

Availability
Shockwave is available for free from www.macromedia.com or
www.shockzone.com. Web developers using Shockwave on their sites can obtain
Smart Shockwave at www.macromedia.com/shockwave. Macromedia showcases the
newest and most innovative applications of Shockwave in the Shockwave
Gallery, the weekly Shockwave Spotlight and the Shocked Site of the Day.
For more information on Shockwave distribution statistics please refer to
www.macromedia.com/shockwave/distribution.html.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

For more information, contact:

Macromedia Schwartz Communications
Jon Brovitz Jeff Goldman
jbrovitz@macromedia.com jeffg@schwartz-pr.com
(415) 252-2182 (415) 512-0770

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to send money to a friend with the F...
Facebook is already a lot of things to a lot of people. It's a social network, sure, but also a tool for catologing memories, chatting with friends, and much more. [Read more] | Read more »
Pocket Arcade Story (Games)
Pocket Arcade Story 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: Here comes a new challenger: it's the arcade simulation game you've been waiting for! Build your very own gaming... | Read more »
How to get coins faster in Rodeo Stamped...
There comes a time in a cowboy or cowgirl's life when all the riding and lassoing skills in the world aren't enough. You're going to need some cold, hard cash to keep your sky zoo expanding in Rodeo Stampede. [Read more] | Read more »
How to out-do Cam Newton in Can You Dab?
The thing about dance crazes is that you're never really sure when they've run their course. Take the Dab, for instance. Propelled by its adoption as the touchdown celebration of choice for Carolina Panthers quarterback Cam Newton, the Dab seemed... | Read more »
Artik Games releases Splashy Cats for An...
Splashy Cats had us hooked from the title alone, and when we found out the game was literally just zig-zagging one of our favourite pop-culture references, guised as a playable cat character, down a river – our appetites were whetted to say the... | Read more »
Battle Cars (Games)
Battle Cars 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Welcome to the world of Battle Cars. Battle Cars is a classic arcade top-down racing game with fast mini cars and funny weapons to... | Read more »
How to get started with live.ly
One could be forgiven for thinking that there are already plenty of streaming video apps out there. It's just that the App Store charts would insist that you're mistaken. [Read more] | Read more »
Rodeo Stampede: Guide to all Savannah an...
A "gotta catch 'em all" joke seems appropriate here, even though we're talking animals in Rodeo Stampede and not pocket monsters. By now you've probably had plenty of rides, tamed some animals and built yourself a pretty nice zoo | Read more »
Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than... | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »

Price Scanner via MacPrices.net

Why Use Indie Opera And Vivaldi Instead Of Sa...
For many years my web browser workhorses were various permutations and spinoffs of the Netscape/Mozilla/Firefox Open Source platform, and the Norwegian indie browser Opera, which I took a shine to... Read more
Western Digital Launches Worlds Fastest 256GB...
At the Mobile World Congress in Shanghai Western Digital Corporation this week introduced a new suite of 256 gigabyte (GB) microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I... Read more
KeyCue 8.1 Integrates With Typinator To Displ...
Ergonis Software has released KeyCue 8.1, a new version of the company’s keyboard shortcut cheat sheet. KeyCue 8 introduced a new way to define a wide variety of triggers, which can be used to... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
21-inch 2.8GHz iMac on sale for $1199, save $...
Amazon has the 21″ 2.8GHz iMac (model #MK442LL/A) on sale for $1199.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
MacBook Airs on sale for up to $50-$100 off M...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $849 $50 off list price - 11″ 1.... Read more
Brexit Vote Result Forecast To Slash UK 2016...
Uncertainty and economic volatility can be expected to increase over the next nine months, as the Brexit and concerns over the future of the EU hit IT investment, say Canalys market analysts, with... Read more
13-inch 256GB MacBook Air on sale for $1149,...
Amazon has the 2016 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149.99 including free shipping. Their price is also $50 off MSRP. Read more
Haven App Launches New Age Of Wirless 911 Eme...
Haven from RapidSOS represents a transformation in access to emergency services from a phone call solely dependent on voice to a robust data connection for voice, text, medical/demographic data.... Read more

Jobs Board

*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Willow...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.