[MD1] Apple Builds, Sells Different
Apple Builds, Sells Different
Company Announces Build-to-Order and Electronic Commerce
The Apple Store: Powered by WebObjects
Apple Only Company to Offer All Core Products
Via Retail Stores, Resellers, the Internet
CUPERTINO, California–Nov. 10, 1997–Apple Computer, Inc. (NASDAQ:AAPL)
today announced that it will build and sell its computers in a new and
different way. The Company launched The Apple Store (http://www.apple.com/)
as part of its new distribution strategy that utilizes the Internet, along
with the Company’s existing retailers and resellers to sell products.