Author: dsellers

What are consumers buying online? Everything

Adtaxi (www.adtaxi.com), a digital marketing agencies, has released the results of its inaugural “State of Ecommerce” in America survey, an in-depth look at ecommerce trends and consumer preferences nationwide. From small inexpensive household items to mega, high-priced purchases such as automobiles, the scope and willingness of consumers to make purchases online has proven to be powerfully pervasive.

The survey reveals just how often consumers are making purchases online, what they are purchasing and the method in which they are purchasing them. Highlights of the survey:

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Digital content revenues to pass $200 billion next year

A new study from Juniper Research (www.juniperresearch.com) has found that global consumer spend on digital content will reach $202 billion in 2018, up by 10% on this year’s total of $184 billion.

The research found that SVoD (Subscription Video on Demand) services will be a key driver of growth, with major OTT (Over The Top) players such as Netflix and Amazon committing budgets of more than $5 billion to original content over the coming year. Meanwhile, Apple and Facebook are each expected to invest at least $1 billion for the first time.

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