Smart home devices to be popular this holiday season
The holiday shopping report from Parks Associates (www.parksassociates.com) shows millennials will lead the smart home and CE purchasing the holiday season, with 46% reporting high intentions to buy at least one device and 36% planning to give one as a gift.
The Internet of Things (IoT) research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high intention to purchase a CE or smart home device this holiday season.
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