Apple has added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber wants to cancel a subscription.
Retention Messaging lets developers display personalized messages and special offers to users as they attempt to cancel their subscriptions. Here’s how Apple describes the feature: Reduce cancellations with retention messages that remind subscribers of your subscription’s value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer.
In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between messages. With the Retention Messaging API, you can choose which message to show each subscriber based on their subscription details. API access is available by request.
I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.
Article provided with permission from AppleWorld.Today
