Universum has announced its 2026 “World’s Most Attractive Employers” list. The WMAE report is based on insights from close to 100,000 business, engineering, and IT students across the nine largest economies.
Apple placed second in the “Business Top 30” division, trailing only Google. The tech giant placed fourth in the “Engineering Top 30” category, trailing Google, Microsoft, and BMW. In the “IT Top 30” division, Apple was third, behind Google and Microsoft.
Universum says the rankings are a reflection of talent’s overall opinion of employers in their countries, and serve as a benchmark to gauge the health of local employer brands.
The employer branding company publish separate employer esrankings based on the preferences of different talent groups based on their main field of study, namely business, engineering, IT, natural sciences, law and humanities.
Universum’s ranking methodology prioritizes statistical validity, relevance, and independence—ranking employers on genuine market engagement and brand perceptions by talent, not just size.The company says it “specializes in identifying the qualities that make an organization stand out in the talent market.”
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