When it was released, Apple offered its pricey Studio Display XDR (see my review here) with two stand options—a VESA mount adapter and a “tilt-and-height-adjustable stand.”
Both versions were the same price until last month, when Apple dropped the price of the version with the VESA mount adapter by $400. But recently Apple emailed customers who had purchased the Studio Display XDR with the VESA mount at the higher price, and let them know they would be refunded $400, notes Fast Company.
From the email: Thank you for your recent online purchase at the Apple Store.
Apple recently lowered the price of the Studio Display XDR—
Standard glass—VESA mount adapter configuration you ordered.
We are pleased to inform you that we will provide you with a refund for the difference between the price you paid and the new, lower price. For the most up-to-date information about your order, please visit online Order Status.
And this was a brilliant, admirable move, according to Fast Company.
“That’s it—just four sentences explaining that the price changed, here’s your refund,” the article says. “There’s something almost radical about that kind of directness from a company the size of Apple. Most brands in this situation would have buried the refund in three paragraphs of goodwill language designed to make you feel like they were doing you a favor.”
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Article provided with permission from AppleWorld.Today
