On its iPhone Upgrade Programme page in the UK, Apple says the program is coming to an end, “but we think you’ll love what’s next.”

From the page: You don’t need to do anything right now, just keep making your remaining payments. When it’s time for your next iPhone, the Flexible Finance Account will offer you a new, more flexible way to upgrade.

The ‌iPhone‌ Upgrade Program allowed customers to get a new ‌iPhone‌ annually with AppleCare+ included for a monthly fee. After 11-12 payments, they could upgrade to the latest model, provided they trade in their current device in good condition.

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