New data from Omdia has revealed that China’s tablet market continued its strong momentum, with shipments increasing 9% YoY to 8.8 million units in the third quarter of 2025.

Apple sold 2 million iPads during the quarter for 23% market share. That compares to sales of 2.3 million iPads and 29% market share in the third quarter of 2024. 

Apple’s tablet sales in China declined 14% year-over-year in the third quarter. However, the iPad maker still has second place in the country’s tablet market. Ahead of it is Huawei with 31% market share. 

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