North America’s smartphone market experienced its fourth quarter of shipment decline, dropping 11.2% year-on-year to 34.6 million units in quarter one (Q1) of 2023, according to Canalys. 

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The research group says challenging economic conditions and inflation in the US market drove lower consumer demand, particularly in the low-end mass market (below US$200). Despite robust growth in the premium segment (US$800) failing to save the market from decline, the average selling price (ASP) of the North American smartphone market reached its historic Q1 record high of US$790 this year, up from US$671 in Q1 2022.  

Apple claimed the top spot in North America in Q1 2023 with a 59% market share, its best Q1 record, up 8% from Q1 2022. Samsung, on the other hand, reported the worst Q1 decline in its top market, with its shipments dropping 25% compared to Q1 2022 when the vendor recovered from supply shortage with strong sell-in. 

“Apple strengthened its position even further with its premium Pro series, thanks to normalized supply and relatively intact high-end spending in the region. Seven iPhone models entered the market’s top 10 where the iPhone Pro and Pro Max contributed to 45% of shipments,” says Canalys Analyst Lindsey Upton. “Driven by Apple and Samsung, the US$800 and above market segment grew by 32.9% year-on-year, a sharp contrast to the otherwise gloomy market.”

As of Q1 2023, Apple has 59% of the North American smartphone market based on sales of 20.3 million iPhones. That compares to sales of 19.9. million and 51% market share in Q1 of 2022 for 2% annual growth.

Article provided with permission from AppleWorld.Today