After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately US$133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data.
This represents 19.7% year-over-year growth from $111.1 billion in 2020, nearly mirroring the 21% Y/Y growth consumer spending experienced in 2019.
Globally, consumer spending on the App Store will reach $85.1 billion, up 17.7% Y/Y from $72.3 billion in 2020. Although users have spent less on Google Play, that platform will see more Y/Y growth, climbing 23.5% to $47.9 billion from $38.8 billion. The two platforms’ spending relative to each other remains the same as in 2020, with the App Store seeing about 1.8 times the revenue as Google’s marketplace.
Article provided with permission from AppleWorld.Today