new report from Navigant Research says that revenue from smart home platforms will grow from $3.2 billion this year to $14.3 billion in 2028.

The research group says smart homes allow stakeholders to better engage and retain customers, increase satisfaction, and generate new revenue streams. Platforms such as Apple HomeKit, Amazon Echo, and Google Home, are spurring excitement and demonstrating the benefits of controlling connected devices with voice, according to Navigant Research.

“The smart home has the potential to revolutionize the way we interact with technology,” says Paige Leuschner, senior research analyst. “Stakeholders are driving the adoption of connected devices and growing the number of touch points in the home to generate user data, which leads to more opportunity to drive additional value and generate new revenue streams.”

While Navigant Research expects to see significant market growth in the future, there are barriers to adoption. As mainstream consumers gain more access to smart home technologies, many struggle to use the devices or access the benefits desired from the products, and not all devices work together seamlessly. Additionally, data privacy and security issues deter customers, as does the price premium of smart devices.