MusiComms, an organization “dedicated to the future of music distribution,” has announced the results of its latest industry research. The survey, which was conducted in quarter four of 2017, polled 5,000 consumers across all demographics and regions across the U.S.
How much will consumers pay for music? Will they ever pay more? How will this type of information impact music business strategy? Those are the types of questions MusiComms posed to consumers in their latest survey. Here’s what they learned:
° Most people get their music for free today. Fifty-two percent of people indicated that they don’t pay anything currently for their music. Of that number, 29% said their primary source is free AM/FM radio. That number was followed by 15% who listen to free Internet-based music services, and 7% referred to Internet video sites.
° Forty percent of consumers polled will never pay more for music. When asked what would motivate consumers to pay more, a whopping 40% responded that they would never pay more.
° Forty percent of consumers polled said they would pay more for music. A significantly important 25% said they would pay more if they knew it was better for artists and creators. 15% said they would pay more if they knew it could help save the music industry.
° Some people will never pay for music. Seventeen percent of people said they will never pay for music.
° People want their music at home from devices. When asked about accessibility, most people want their music from the Internet, and many of those people want it from an in-home device.
° People buy music from technology companies and service providers. When asked where they will get their music, 23% percent said through a retailer, and 77% said everywhere else (TV provider, phone, electronics, car, utility).
“The recent survey results underscore the need for music companies to develop profitable, strategic distribution partnerships with technology companies and service providers in a continuously more digital world,” says Juliet Shavit, executive director of MusiComms. “2018 will be a critical year for these partnerships to help organize and standardize the metadata and analytics to make accurate reporting and profitability a true possibility.”