Apple has announced that Isabel Ge Mahe, vice president of Wireless Technologies, has been named vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams. In this newly created role, Isabel will provide leadership and coordination across Apple’s China-based team.
“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” Cook says in a press release. “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
Ge Mahe has led Apple’s wireless technologies software engineering teams for nine years, focusing on development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. She has also overseen the engineering teams developing Apple Pay, HomeKit and CarPlay.
In China, she has worked closely with Apple’s R&D team and carrier partners to develop new China-specific features for iPhone and iPad, including recently announced iOS 11 features such as QR Code support, SMS fraud prevention and enabling the use of a phone number as an Apple ID.
Born in Shenyang, Liaoning, and fluent in Mandarin, Ge Mahe earned Bachelor and Master of Electrical Engineering degrees from Simon Fraser University in British Columbia. She holds an MBA from the University of California, Berkeley.
Isabel will assume her new role, based in Shanghai, later this summer.