In its eleventh quarterly Mobility Index Report, Good Technology (www.good.com), which specializes in secure mobility, today announced key findings showing that organizations are mobilizing apps and content at a rapid and accelerating pace. And Apple’s iOS maintains its lead.

Over the past year, total app activations grew 160% as companies enable their workforces with enhanced collaboration tools and corporate content across an increasing range of mobile devices, according to Good Technology. Insurance emerges as an early adopter of custom apps with over a third of all apps activated focused on mobilizing custom business processes, says Christy Wyatt, chairman and CEO at Good Technology.

Secure IM represented 27%of all apps activated. Business and professional services demonstrated a preference for apps that help mobilize content, with document editing, document access and secure browser making up 64% of all apps deployed by these firms. In manufacturing, almost half (47 percent) of activated apps were secure browsers, indicating secure access to intranets and web apps. All of these trends illustrate that while usage patterns in unregulated and regulated industries may differ, mobilizing key business processes is a key priority, says Wyatt.

The “bring your own device” (BYOD) movement continues to mature with more personal tablets joining employee-owned smartphones as the devices of choice for business productivity on the go. iOS continued to show the strength of iPhone 6 devices in the enterprise with 72% of all device activations in the quarter. Android market share grew to 26%, while Windows Phone held steady with 1% of the market share in total device activations.

Specific to tablets, iOS maintained its lead with 81% of all activations in the quarter. After checking in with 92% during the same quarter last year, iOS surrendered market share to Android and Windows, which grew to 15% and 4% of the total tablet market share, respectively, in the first quarter of 2015.

For the second quarter in a row, iOS significantly outpaced Android in regulated industries such as education (83%), public sector (80%) and financial services (76%), though its dominance in those industries dropped across the board from the previous quarter. Android again saw wider adoption in less-regulated industries such as high tech (47%), and jumped significantly in energy (44%). Microsoft operating systems increased in certain verticals for the first time, with Windows tablets making ground in retail at 5% and Windows Phone grabbing share in entertainment and media to reach 7%.

Good Technology serves more than 6,200 organizations worldwide, including 100 percent of the FORTUNE 100 commercial banks, aerospace and defense firms and more than half of the FORTUNE 100 companies. The quarterly Good Mobility Index Report leverages data collected from the firm’s customer base, the portfolio of apps supported through its Good Secure Cloud, as well as third-party and custom-built apps on the Good Dynamics Secure Mobility Platform.