Chromebooks: cloud-centric, budget-friendly, fast-booting, secure computing devices that are more functional than tablets and less expensive than the average laptop PC are market changers, according to ABI Research (

In 2014, Chromebooks gained traction in North America, and are set to continue growing as streaming devices become more popular among consumers and purchasing entities. According to ABI Research, Chromebooks experienced 235% growth between 2013 and 2014, with shipments reaching 4.87 million in 2014.

“The rollout of cloud services and the 2009 global economic collapse created the opportunity for developers to provide a budget-friendly solution for consumers,”” says Research Analyst Stephanie Van Vactor. “Chromebooks were the result, and the ‘anytime anywhere’ access to content is a mobile-centric game changer.”

Deployments in the education market have increased substantially for Chromebooks, mostly because of Google Apps for Education, a collaborative platform that allows students and teachers to learn wherever and whenever. For 2014, business and education purchasing entities accounted for 62% of Chromebook shipments.

ABI Research combined data from select world markets; the growing consumption in North America combined with the frugal consumer has created a niche of success for Chromebooks. On average, weekly consumption in the United States for 2013 was US$600 and according to ABI Research, it takes less than a day of household income to purchase a Chromebook.

The ASP [average sales price] for Chromebooks in the United States is US$266.25, while for tablets it’s $420.90. For a consumer, the financial risk factor of investing in a Chromebook is significantly reduced at that price point, especially for the increased functionality.

“Google has taken to heart the popularity of mobile devices and ” continues Van Vactor. “This style of computing works for the on-the-go lifestyle people are becoming accustomed to and will continue to impact the future of computing as the market shifts and changes.”