SmoothReviews has introduced a brand new service that allows any app developer to get “unlimited, free, honest app reviews on the App Store or Google Play.”

“The review for review system helps your app build credibility and gives it more exposure, meaning more downloads,” says founder Jay Van Buiten. “All of these things help developers to move the app up in the rankings and generate more revenue. Developers give and receive reviews from each other using a point system to get honest reviews as often as they’d like.”

SmoothReviews supports iOS or Android, free or paid, tablet or phone apps. Any app can receive reviews.

Here’s how it works: you give a review, you get a review. For each review you give, you earn a point on your SmoothReviews account. Your app will then appear for another developer to review, and you’ll have spent the point. Go to http://smoothreviews.com for more info.