Apple is holding a media event in China on Sept. 11, signaling that the U.S. company is paying greater attention to the nation’s thriving tech market, reports the IDG News Service (

News of the event circulated across Chinese media sites on Wednesday, with the invitation sent to select domestic news organizations. One journalist at Chinese Internet media firm confirmed to IDG News Service that he had also received an invite from Apple.

Apple is holding a special event on Sept. 10. At the time it’s expected new iPhones will be announced.