Movavi has launched Movavi Media Player for Mac OS X. It costs US$19.95 for a “lifetime license.”

The company says the main advantage of Movavi Media Player is the widest range of supported formats, including both widespread video and audio file types (AVI, MOV, MP4, MPEG, FLV, 3GP, MP3, FLAC, WAV) and video formats rarely supported on other Mac software (WMV, RM, MKV, MTS). Features include HD video playback and repeat/shuffle modes. A fully functional, seven-day trial version is available for download at